Social Media Apps for Marketing Software Updates and More


And now, the news. Google improves Behavior Flow visualizations, Glip unveils a new messaging app for businesses, HipLogiq offers a social marketing app and a new survey looks at social media as a customer service channel.

Plus, Corveo updates its version for Sitecore and Acxiom acquires LiveRamp.

Google Analytics' Content Groupings

Google Analytics added Content Groupings to its Behavior Flow, so site owners can view a graphical representation of visitor flow through content. The company said this allows sites to answer such questions as: "Where do users who read my sports pages go next?"

On June 4, Google Analytics is offering a live stream discussion with Dreamworks Animation CEO Jeffrey Katzenberg and Google Chief Business Office Nikesh Arora on the future of digital advertising. A recording will be available online afterwards.

15-Second Meeting Planning

"Can you plan a meeting in 15 seconds?" That's Glip's nutshell pitch for its new messaging app for businesses. It's free for up to 10,000 posts, 5GB of storage and 500 minutes of video calls.

The app includes text chat and video chat with contacts inside and outside a company, task and event management, integration with Google Drive and Dropbox, and content sharing. It's also integrated with the company's web-based collaboration platform and offers the ability to take and share photos directly in the conversation streams.

When You Tweet, 'I'm Hungry'…

HipLogiq (formerly SocialCompass) is out with version 2.0 of its SocialCentiv social marketing app for Twitter. It's a lead generation tool, targeted at small-to-medium-sized businesses, with social listening, incentives and marketing automation. The tool is available for free for the first month.

The company offers an example use case:

"You’re starving so you Tweet, 'I’m hungry,' and within minutes, the local pizzeria – a SocialCentiv customer – Tweets you back with a coupon for 20 percent off on a pizza. You download the coupon, and you’re ready to redeem it at the restaurant. The pizza tastes great. 'Loved the spinach Alfredo pizza and thanks for the discount,' you Tweet."

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Spinach Alfredo pizza? Now we are hungry. 

The Social Media Service Channel

And while we're on the subject of social media: 68 percent of businesses know social media needs to be a customer service channel, and 55 percent think social media support is a competitive differentiator. Sixty percent are formally supporting social customer care. Meanwhile, nearly 40 percent of consumers are already using social media for customer service.

Those are among the takeaways from a survey about social media for customer service, conducted online by Customer Management Institute (CMI) and sponsored by Five9, a provider of cloud software for contact centers.

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From the Five9/CMI survey

Coveo Updates Its Sitecore Version

Quebec City, Quebec-based Coveo has updated its search and relevance solution for the Sitecore platform for customer experience management. The new release enables full integration with the Sitecore database, so marketers can personalize their search results, page content and product offerings on websites.

Acxiom Buys LiveRamp

Marketing technology and data analytics provider Acxiom is buying LiveRamp, which on-boards customer data from CRM applications into other applications for sales and marketing.

Little Rock, Ark.-based Acxiom said the acquisition, reported as $310 million in cash, will allow it to "accelerate our vision of a connected ecosystem that delivers true one-to-one marketing at scale." Together, the companies say their combined data can reach nearly all of the U.S. adult population.

Images from HipLogiq and Five9.