Articles
Tag: awareness
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Why Brand Awareness Matters
You want potential customers to know your brand, but for the right reasons. Which is why you need to be leading the conversation and measuring your efforts.
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Get to Know Your Customer Experience Lifecycle #CXM
This month as we examine the customer experience lifecycle, there's no doubt that we'll ponder the marketer's most pressing, philosophical question -- when does a customer become a customer? Just as the 24-hour news cycle has impacted the way users stay informed, the 24-hour always online lifestyle of users
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Report: Marketers Not Yet Aligning Social Media Objectives, Measurement and Investment
At most companies, business objectives, measurement methodologies and investment are not well aligned for social marketing. That’s a key finding of a new report from Awareness, a Burlington, Massachusetts-based provider of on-demand social marketing automation software. The study, The State of Social Media Marketing, surveyed 469 marketers in
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Awareness Launches Customizable Tools for Identifying Prospects Across Social Media
Social media marketing generates many possibilities, but which ones can become prospects? Today Awareness Inc. unveils a new Social Marketing Automation suite which allows marketers to identify, store and rank prospects across major social networks, based on their own scoring criteria.
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3 Keys to Influence Understanding and Leveraging Social Capital
Not all brand influencers are created equal, say the folks at Awareness, a social marketing software provider in its recent report 3 Keys to Influence: Understanding and Leveraging Influence. Most companies can use the report to guide them through the sticky maze of online social influencers and learn how
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Google Shakes Up Brand Marketing Metrics with Active View Initiative
As brands move online, they want better metrics than just hits and ad clicks. Google is stepping in with a new initative under the DoubleClick banner called the Brand Activate Initiative.
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Social Media Marketing 101: Choosing the Right Platform
While this series has been about social media marketing, we haven’t talked much about the actual social media channels you can use to spread your message, engage your users and amplify your brand. Until now.
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Awareness Lets Users Manipulate Data From Social Campaigns With Social Intelligence Dashboard
It's rare for businesses today not to do some social media marketing for promotions and online engagement, but not everyone knows how to actually use the data gathered from these activities. Awareness, Inc., (news, site ) creator of Social Marketing Hub, has recently launched a reporting module that
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7+ Social Software Platforms for Enterprise Collaboration
Well kids, the month has come to an end, and thus, so has our extra-focused focus on enterprise collaboration. Hopefully you've garnered enough information over the last few weeks to make a decision that's right for you, but, just in case you need it, here's a last look at a few
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Top 3 Usability Tips for Building Better Blogs, Maximizing Engagement
In 2005, Jakob Nielsen shared what he considered to be the top 10 design mistakes of what was once called the ‘weblog.’ Strikingly, five years later, most (if not all) of them still remain true in the world of the engaged web.
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#OMSDC: Helping Internet Marketers Breathe New Life into their Businesses
Today at the Online Marketing Summit in Washington, D.C., Internet marketers gather in an effort to learn how to maximize efficiency, opportunities online, while saving money and time.
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MS SharePoint: Social Computing Tools to Integrate
It's been noted that SharePoint 2010's improvements in the area of social computing are relatively impressive, but built-in features have a tendency to be outshone by third-party solutions. Ergo, we thought we'd round up a few of our favorites: NewsGator NewsGator (news, site) Social Sites amps up
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Social Media Minute: Facebook Lite Goes Bye Bye, LinkedIn Adds Link Sharing
Social media moves so fast, it's hard to keep up.
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8 Must Read Articles - Social Computing in the Enterprise
There is not an organization out there today who isn't implementing or planning some kind of enterprise social computing solution. There are a lot of things to consider when developing your strategy and just as many technological solutions out there to choose from. Here we offer you 8 articles on
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