Articles
Tag: b2b marketing
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Still Pushing Product? Time for a Reboot
If your marketing and sales tactics start with a product-first focus, your pitches will fall on deaf ears.
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5 Basic B2B Marketing Tactics That Deliver Big Results
Before investing in an expensive new MarTech system, consider these tried-and-true methods of moving your marketing initiatives forward.
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Demandbase Secures $65 Million to Advance ABM
Demandbase, provider of a B2B account-based marketing (ABM) platform, closed $65 million in its latest funding round today. This round brings the San Francisco-based company's total funding to $150 million. Chris Golec, Demandbase CEO, told CMSWire the company plans to continue its innovations in Artificial Intelligence (AI) throughout its ABM
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The Secret Sauce in LinkedIn's Marketing Guide Tastes Expensive
Five hundred million professionals now use LinkedIn to advance their careers and network with fellow professionals. But despite the network’s success, LinkedIn’s power as a B2B marketing platform is often downplayed in the face of other social networks like Facebook (although Facebook’s powerful ad manager may also have something to
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Demandbase Site Optimization Adds AI to B2B Website Personalization
Demandbase has baked artificial intelligence (AI) technology into its website personalization product in a move designed to help B2B marketers serve up relevant content and web pages for new and returning site visitors.
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5 B2B Customer Touchpoints You Can't Afford to Ignore
Why is it that B2B customer experience (CX) ratings fall so far behind their equivalents in the B2C market? Global consulting firm McKinsey reports that B2C companies tend to receive satisfaction ratings between 65 and 85 percent. By contrast, B2B firms tend to receive approval ratings under 50 percent. Plan for the Uniqueness of B2B Selling Perhaps
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The Aha Moment That Taught Me What Customers Really Want
When I first started working in Silicon Valley in 2003, Software-as-a-Service (SaaS) was a relatively new model for delivering software. WebEx (my then-employer) and Salesforce were the two big SaaS companies, and their arrival on the scene turned traditional B2B customer lifecycle management on its head.
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Upshot, Influitive's New Tool, Connects B2B Sales, Marketers to Brand Advocates
Influitive, an advocate marketing platform, has released a tool to connect sales and marketing teams to customer success stories. Toronto-based Influitive CEO Mark Organ promises the tool, Upshot, evolves conversations beyond standard website testimonials to authentic stories about verified customer advocates.
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Demandbase's New DemandGraph Adds Artificial Intelligence to ABM
San Francisco-based Demandbase, a business-to- business (B2B) marketing company, is putting its Spiderbook acquisition to work by adding a layer of artificial intelligence (AI) to its Account-Based Marketing (ABM) platform. Spiderbook, which Demandbase acquired in May, offers machine learning and data science to analyze web pages and target accounts.
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Radius Eyes the Enterprise, Expands Predictive Analytics Focus
B2B predictive marketing provider Radius is going big — as in targeting enterprise companies. Radius CEO Darian Shirazi told CMSWire the San Francisco-based company is shifting from small- and medium-size businesses (SMBs) to B2B marketers of all sizes.
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Predictive Analytics: A Reality Check for B2B Marketers
You can’t read an article, go to a conference or go into a marketing planning session without discussing “predictive analytics.
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Creating a B2B Content Brand via Community-Driven Content
If you're a designer, you probably know the InVision blog and some of the author’s names should sound familiar. Why? Because the blog’s content come from designers like you.
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How Social Media Helps You Optimize Account-Based Marketing
Account-based marketing (ABM) is the new shiny object for B2B marketers. Why? Because many marketers are waking up to the fact that while inbound marketing generates lots of leads, not enough of them are on the sales team’s hot list.
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How to Pull Curious Content Junkies From Your Lead Pool
As marketers, we often rack our brains over how to create high-value, relevant content — and struggle to engage customers and convert our target audiences. Our goal is to bring in a flood of qualified leads. However, what often comes back is a handful of great prospects amid a
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