Articles
Tag: b2b marketing
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SaaS Marketers: Tap Into the Value of Tech Partner Programs
As end users adopt multiple cloud technologies and new processes, SaaS marketers must change the way we sell.
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What Separates Intent Data Success From Underwhelming Results? Actionability
B2B marketers’ ability to activate their intent data is the defining factor behind whether their investments will meet expectations.
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How to Humanize B2B Marketing to Build a Better Relationship with Customers
There’s a piece to B2B marketing that isn’t always quite as highlighted — the fact that you are still marketing to people.
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1-to-1 Marketing Personalization, Myth or Reality?
Should marketers put efforts into 1-to-1 marketing when Gartner says marketers will abandon personalization efforts by 2025?
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What Is Machine Learning's Impact on Marketing Personalization?
Machine learning is growing. Here are some important considerations for marketers regarding machine learning’s impact on personalization.
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6 Marketing Personalization Strategies for 2020
Marketers naturally want to personalize experiences, but the journey is never easy. Here are some marketing personalization strategies for 2020.
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When Did B2B Marketing Become So Complicated?
The complication of B2B marketing boils down to three factors: martech, digital media and buyer personas.
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B2B Buyers Still Want the Human Touch – What’s a B2B Seller to Do?
B2B sellers have hit an inflection point where further investment in DX fails to improve results unless balanced with human-to-human experiences.
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Does Your Content Marketing Stop After Purchase?
B2B organizations often focus all of their content marketing efforts towards lead generation and fail to consider post-sales efforts. That's a mistake.
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9 Ways to Make Your B2B Website Customer-Friendly
According to recent data, B2B sites need to do better when it comes to customer engagement so we asked experts to share their tips on keeping visitors engaged.
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3 Keys to Getting Started With Video Content Marketing
B2B marketers are using video content to drive sales. Here's how you can kickstart your B2B video marketing strategy.
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Do Memes Have a Place in B2B Marketing?
Meme marketing might not be for everyone, but for some target audiences, it might just do the trick.
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Where B2B Marketers Are Winning in Social Media
LinkedIn may be the best social media platform for many B2B marketers, but it's not the only one.
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An Introduction to AI for B2B Marketers
What B2B marketers should know about AI, how to think about it and how to start applying AI in your marketing.
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