Articles
Tag: b2b marketing
-
9 Ways to Make Your B2B Website Customer-Friendly
According to recent data, B2B sites need to do better when it comes to customer engagement so we asked experts to share their tips on keeping visitors engaged.
Continue reading...
-
3 Keys to Getting Started With Video Content Marketing
B2B marketers are using video content to drive sales. Here's how you can kickstart your B2B video marketing strategy.
Continue reading...
-
Do Memes Have a Place in B2B Marketing?
Meme marketing might not be for everyone, but for some target audiences, it might just do the trick.
Continue reading...
-
Where B2B Marketers Are Winning in Social Media
LinkedIn may be the best social media platform for many B2B marketers, but it's not the only one.
Continue reading...
-
An Introduction to AI for B2B Marketers
What B2B marketers should know about AI, how to think about it and how to start applying AI in your marketing.
Continue reading...
-
3 Daily Activities This B2B Marketer Can’t Do Without
How a thoughtful daily routine can make you better at your job.
Continue reading...
-
Top-of-Funnel Inefficiencies Are Draining Your Sales Pipeline Value and Revenue
How top-funnel inefficiencies leave a lot of money on the table.
Continue reading...
-
Still Pushing Product? Time for a Reboot
If your marketing and sales tactics start with a product-first focus, your pitches will fall on deaf ears.
Continue reading...
-
5 Basic B2B Marketing Tactics That Deliver Big Results
Before investing in an expensive new MarTech system, consider these tried-and-true methods of moving your marketing initiatives forward.
Continue reading...
-
Demandbase Secures $65 Million to Advance ABM
Demandbase, provider of a B2B account-based marketing (ABM) platform, closed $65 million in its latest funding round today. This round brings the San Francisco-based company's total funding to $150 million. Chris Golec, Demandbase CEO, told CMSWire the company plans to continue its innovations in Artificial Intelligence (AI) throughout its ABM
Continue reading...
-
The Secret Sauce in LinkedIn's Marketing Guide Tastes Expensive
Five hundred million professionals now use LinkedIn to advance their careers and network with fellow professionals. But despite the network’s success, LinkedIn’s power as a B2B marketing platform is often downplayed in the face of other social networks like Facebook (although Facebook’s powerful ad manager may also have something to
Continue reading...
-
Demandbase Site Optimization Adds AI to B2B Website Personalization
Demandbase has baked artificial intelligence (AI) technology into its website personalization product in a move designed to help B2B marketers serve up relevant content and web pages for new and returning site visitors.
Continue reading...
-
5 B2B Customer Touchpoints You Can't Afford to Ignore
Why is it that B2B customer experience (CX) ratings fall so far behind their equivalents in the B2C market? Global consulting firm McKinsey reports that B2C companies tend to receive satisfaction ratings between 65 and 85 percent. By contrast, B2B firms tend to receive approval ratings under 50 percent. Plan for the Uniqueness of B2B Selling Perhaps
Continue reading...
-
The Aha Moment That Taught Me What Customers Really Want
When I first started working in Silicon Valley in 2003, Software-as-a-Service (SaaS) was a relatively new model for delivering software. WebEx (my then-employer) and Salesforce were the two big SaaS companies, and their arrival on the scene turned traditional B2B customer lifecycle management on its head.
Continue reading...