Articles
Tag: b2b marketing
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MeritB2B Acquires Buyer Intent Signals Solution True Influence
B2B data provider MeritB2b announced its acquisition of True Influence to create and end to end marketing solution.
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Understanding Rules- vs. Intent-Based Marketing Personalization
Marketers seeking personalization strategies should understand two concepts as it relates to personalization — intent vs. rules.
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Fix These Common B2B Website Problems to Unlock Your Growth Engine
Does your B2B website act as a static brochure? Make sure you're not making these common mistakes with your B2B website.
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B2B Marketing Fundamentals: Company and Product Names and Descriptions
Writing a product description isn't that hard. Your prospect wants to know what you do, what they can do with your product, and the benefits they’ll receive.
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Marketing's Growing Gap Between Strategy and Execution
Until B2B marketing and sales teams turn their attention to ensuring their processes can handle the dynamic nature of our strategies, we’ll likely fall short.
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The Shift Is Permanent: How the Last 18 Months Shaped 2022 B2B Marketing Plans
It’s official. B2B marketers have made their pandemic-induced shifts to digital marketing permanent.
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4 Steps to Identify Your Best Prospects Using Technographic Data
If you’re in the business of selling software, you’re going to need to know what’s in a prospect's technology stack. This is called technographic data.
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What Social Media Marketing Is and How It Can Help Power Your Business
As of 2021, 82% of the United States population has a social networking profile. This stat should highlight the importance of social media for marketers.
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Tips for a Good Night's Sleep for B2B CMOs
Five challenges are keeping B2B marketers up at night. Here's how they can finally get a good night's sleep.
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CX Decoded Podcast: Analyzing the B2B Marketing Playbook
CMSWire's CX Decoded catches up with Deloitte's Tim Greulich to discuss B2B marketing strategies.
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Why Spotify Greenroom Drop-In Audio Chat Holds Potential for Marketers
Marketers would do well to keep an eye on Spotify Greenroom, a new audio chat app with great potential for customer engagement.
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What’s Keeping B2B CMOs Up at Night?
Five things are keeping B2B CMOs up at night. In this article we cover the challenges and in the next we'll look at the solutions.
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Optimize Your B2B Sales Process for Success in a Virtual Marketplace
As companies move to build the necessary digital sales channels, they need to make sure they balance technology and process.
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B2B Marketers: Generate (More) Social Media Engagement
Remember, social media isn't an email inbox filling up with your messages — it’s about showing up in feeds when prospects are scrolling on their phones
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