Articles
Tag: b2b marketing
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3 Daily Activities This B2B Marketer Can’t Do Without
How a thoughtful daily routine can make you better at your job.
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Top-of-Funnel Inefficiencies Are Draining Your Sales Pipeline Value and Revenue
How top-funnel inefficiencies leave a lot of money on the table.
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Still Pushing Product? Time for a Reboot
If your marketing and sales tactics start with a product-first focus, your pitches will fall on deaf ears.
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5 Basic B2B Marketing Tactics That Deliver Big Results
Before investing in an expensive new MarTech system, consider these tried-and-true methods of moving your marketing initiatives forward.
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Demandbase Secures $65 Million to Advance ABM
Demandbase, provider of a B2B account-based marketing (ABM) platform, closed $65 million in its latest funding round today. This round brings the San Francisco-based company's total funding to $150 mi
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The Secret Sauce in LinkedIn's Marketing Guide Tastes Expensive
Five hundred million professionals now use LinkedIn to advance their careers and network with fellow professionals. But despite the network’s success, LinkedIn’s power as a B2B market
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Demandbase Site Optimization Adds AI to B2B Website Personalization
Demandbase has baked artificial intelligence (AI) technology into its website personalization product in a move designed to help B2B marketers serve up relevant content and web pages for new and
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5 B2B Customer Touchpoints You Can't Afford to Ignore
Why is it that B2B customer experience (CX) ratings fall so far behind their equivalents in the B2C market? Global consulting firm McKinsey reports that B2C companies tend to receive satisfactio
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The Aha Moment That Taught Me What Customers Really Want
When I first started working in Silicon Valley in 2003, Software-as-a-Service (SaaS) was a relatively new model for delivering software. WebEx (my then-employer) and Salesforce were the two big SaaS c
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Upshot, Influitive's New Tool, Connects B2B Sales, Marketers to Brand Advocates
Influitive, an advocate marketing platform, has released a tool to connect sales and marketing teams to customer success stories. Toronto-based Influitive CEO Mark Organ promises the tool, U
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Demandbase's New DemandGraph Adds Artificial Intelligence to ABM
San Francisco-based Demandbase, a business-to-business (B2B) marketing company, is putting its Spiderbook acquisition to work by adding a layer of artificial intelligence (AI) to its Ac
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Radius Eyes the Enterprise, Expands Predictive Analytics Focus
B2B predictive marketing provider Radius is going big — as in targeting enterprise companies. Radius CEO Darian Shirazi told CMSWire the San Francisco-based company is shifting from small- and m
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Predictive Analytics: A Reality Check for B2B Marketers
You can’t read an article, go to a conference or go into a marketing planning session without discussing “predictive analytics.” Because today’s reality is that most mark
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Creating a B2B Content Brand via Community-Driven Content
If you're a designer, you probably know the InVision blog and some of the author’s names should sound familiar. Why? Because the blog’s content come from designers like you. InVision will
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