Articles
Tag: b2b marketing
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B2B Marketing Fundamentals: Company and Product Names and Descriptions
Writing a product description isn't that hard. Your prospect wants to know what you do, what they can do with your product, and the benefits they’ll receive.
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Marketing's Growing Gap Between Strategy and Execution
Until B2B marketing and sales teams turn their attention to ensuring their processes can handle the dynamic nature of our strategies, we’ll likely fall short.
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The Shift Is Permanent: How the Last 18 Months Shaped 2022 B2B Marketing Plans
It’s official. B2B marketers have made their pandemic-induced shifts to digital marketing permanent.
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4 Steps to Identify Your Best Prospects Using Technographic Data
If you’re in the business of selling software, you’re going to need to know what’s in a prospect's technology stack. This is called technographic data.
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What Social Media Marketing Is and How It Can Help Power Your Business
As of 2021, 82% of the United States population has a social networking profile. This stat should highlight the importance of social media for marketers.
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Tips for a Good Night's Sleep for B2B CMOs
Five challenges are keeping B2B marketers up at night. Here's how they can finally get a good night's sleep.
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CX Decoded Podcast: Analyzing the B2B Marketing Playbook
CMSWire's CX Decoded catches up with Deloitte's Tim Greulich to discuss B2B marketing strategies.
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Why Spotify Greenroom Drop-In Audio Chat Holds Potential for Marketers
Marketers would do well to keep an eye on Spotify Greenroom, a new audio chat app with great potential for customer engagement.
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What’s Keeping B2B CMOs Up at Night?
Five things are keeping B2B CMOs up at night. In this article we cover the challenges and in the next we'll look at the solutions.
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Optimize Your B2B Sales Process for Success in a Virtual Marketplace
As companies move to build the necessary digital sales channels, they need to make sure they balance technology and process.
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B2B Marketers: Generate (More) Social Media Engagement
Remember, social media isn't an email inbox filling up with your messages — it’s about showing up in feeds when prospects are scrolling on their phones
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How to Troubleshoot Your Third-Party Demand Gen Program
Third-party demand gen is an important pipeline for B2B leads. Knowing these common issues and how to fix them will keep this revenue source flowing.
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7 Costly Misconceptions About B2B Content Marketing
Organizations and marketers continue to fall into common content traps that undercut their hard work and waste valuable resources.
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Digital Transformation: What Can Marketers Do When Your 3-Year Plan Flips to 3 Months?
The modern internet has been around for 30-ish years. Yet companies are still struggling to make this shift to a business built for a digital world.
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