Articles
Tag: board of directors
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5 Ways to Prove Marketing's Worth to the Board of Directors
Proving marketing's efforts are paying off to the board of directors requires the right metrics and right language. Here are 5 tips to help.
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A Board That Would Fail Any Test of Its Governance Practices
Ten principles for what constitutes effective oversight of risk management by a board.
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What CMOs Should Tell Board Members (and What Boards Should Be Asking)
Marketers have an opportunity to help board of directors understand marketing and the right questions to ask — but most are missing out.
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Former HubSpot CMO Lands on Startup Board
Boston startup Attend Inc. has a new board member: The former CMO of HubSpot, whose termination last summer led to a federal criminal investigation. Mike Volpe was one of the first employees at HubSpot. Before his dismissal last July, he was the top marketing executive of the Cambridge, Mass.
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Microsoft Leaves Ballmer Bleeding as It Moves On
If Steve Ballmer’s decision to step down from the board of Microsoft was sudden, it wasn’t a surprise. Once Satya Nadella stepped in as CEO and started changing Microsoft from a devices and services company to one focused on productivity and platforms, Ballmer had to go.
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Steve Ballmer Steps Down From Microsoft's Board
Ballmer, who remains the company's biggest shareholder -- he owns more shares than Bill Gates, who has pared his holdings in recent years -- said he's been reflecting on his role at Microsoft since he yielded the CEO job to Satya Nadella almost a half a year ago.
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