Articles
Tag: brand loyalty
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Building Powerful Customer Connections: Wharton's Americus Reed on Identity Loyalty
"When customers internalize a brand as part of who they are, then there’s the potential to become loyal to that brand," said Americus Reed.
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Want to Create a Customer for Life? Fall in Love
A brand’s goal shouldn’t be to sell products to customers, their goal should be to create connections.
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CX Decoded Podcast: Is There Optimism on the Horizon for Marketers?
Christine Moorman of Duke University, founder of The CMO Survey, joins the CX Decoded crew to discuss marketing trends.
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It's the Journey That Matters: Improving Customer Experience and Loyalty
Even with an emphasis on creating a world-class customer experience, CX leaders struggle to design projects that increase customer loyalty and achieve results.
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Building Customer Trust: Actions Speak Louder Than Words
As consumers become more skeptical of advertising and the claims that brands make, it’s becoming more challenging for companies to build customer trust.
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4 Ways to Improve Brand Loyalty
Consumers are likely to switch between brands if provoked, but the evidence also suggests that winning customer loyalty is still possible.
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How to Build Customer Loyalty, One Connection at a Time
Developing an emotional connection with a customer is one important rule to follow when building loyalty.
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What Does Brand Loyalty Mean Any More?
It's not that brand loyalty is dead, it's merely shifted
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Mail-In Rebates: Annoying Customers, One UPC Code at a Time
Hey Procter & Gamble, you can keep that $15 prepaid card you tricked me into earning by buying $50 worth of your products. I've never had much talent for jumping through hoops. And frankly, a lousy $15 is too little of an incentive to force me to learn now.
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Linkable Networks: Improving the Customer's Path to Purchase
The customer experience is still a work in progress. We know that as social and mobile technologies become more advanced, the challenge isn’t necessarily about deploying them, it’s about getting them to seamlessly align alongside human capabilities. The mobile coupon fails to get scanned at checkout.
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FTC Updates Digital Advertising Guidelines, Focuses on Usability and Transparency
I t used to be that business on the Internet was a lot like Las Vegas. What happened there, stayed there. But over the past few years, the web has become a hub to online business, resulting in millions of online transactions, interactions and marketing campaigns.
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Demand for Tailored Customer Experiences Put Brand Loyalty at Risk
Brand loyalty is certainly an important element of your marketing strategy, but new research shows that it’s trumped by experience. inContact, a provider of cloud contact center software and contact center agent optimization tools, has released findings of a recent Harris Interactive Survey that examined the current state of customer
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Customizing Customer Service Across Social Media with MediaFunnel
Looking for best practices for how to deliver the best possible brand experience to customers and prospects in the social channel? Today is your lucky day. MediaFunnel, a social media management platform has released a set of innovative, customizable customer service quality assurance protocols designed to do just that.
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WEM: The Perils of Not Doing Social Media, or Doing it Wrong
Living in the age of social media must be a lot like when rock 'n’ roll emerged. What is this noise? Only young people like this stuff! Although we more than five years into our social media experiment, you’d be surprised to learn that there are many who still discount
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