Articles
Tag: cmos
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5 Ways to Prove Marketing's Worth to the Board of Directors
Proving marketing's efforts are paying off to the board of directors requires the right metrics and right language. Here are 5 tips to help.
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Why CMOs Should Be Thinking Beyond Acquisition
Industry competition is fierce and many times the best differentiator is CX, which is why CMOs need to think beyond acquisition and focus on retention.
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Chief Marketing Officers Share Strategies for 2018
To understand where organizations are focusing their marketing dollars next year we spoke with CMOs from various industries to see where their plans lie.
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7 Marketers Share Why They're Grateful this Thanksgiving
Well the holidays are officially upon us here in the US and to honor today's Thanksgiving holiday we caught up with several experts in the field of marketing to find out what they're thankful for.
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Rishi Dave: From Chemical Engineering to Marketing Technology
CMSWire's interviews Dun & Bradstreet's Chief Marketing Officer Rishi Dave to talk about his journey and the convergence of technology and marketing.
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Here's What B2B Marketers Really Want for Christmas
Ah, the joys of Christmas mornings. Waking up, seeing the presents under the tree. It got us thinking. Do B2B marketers have Christmas wish lists? What do they fantasize finding under the metaphorical tree? So we asked.
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What Will CMOs Contend With In 2020?
Predictions can backfire. But it is the season for crafting ideas and thinking about the future. Today we skip over 2016, 2017, 2018 and 2019 and go right to 2020 — and what life will be like for chief marketing officers and marketing teams.
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The Online Privacy Checklist Every CMO Needs
CMOs are charged with social media marketing and monitoring what prospects and clients are saying online, but lack the technological capacity, power and often, the desire to monitor what employees are saying online. This thinking is flawed, at best and downright dangerous, at worst.
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What CMOs Have - and What They Want
The 8th annual "State of Marketing" report from the CMO Council, a 7,000-member group stretched across 110 countries, showed senior marketers are gaining status within their companies, but still want closer ties to their fellow "chiefs.
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IDC: 10 Predictions on the Changing Role of the Chief Marketing Officer
In this digital age, marketing responsibilities have expanded to include multichannels , big data, content management, customer experience and more.
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Benefits, Challenges and the Future of Marketing Automation [Infographic]
When it comes to improving web experiences with the help of marketing automation -- our editorial theme for February -- are you really getting the most out of your tools/processes? Does your company have a well-thought out plan for how you target your audience, how you will create and evolve
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