Articles
LinkedIn has released its latest report on marketing jobs and skills trends. What's the message to marketing leaders?
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Some industry reports say marketers are doubling down on growth. What do marketing leaders say?
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The CMO Survey reported that most brands chose optimizing their websites for a digital marketing activity over the past year. Why?
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January reports indicate where marketers plan to focus their 2021 strategies, but which is the right path for your business?
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CMOs already have a challenging enough role, but their roles as marketing leaders have dramatically shifted due to COVID-19.
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Proving marketing's efforts are paying off to the board of directors requires the right metrics and right language. Here are 5 tips to help.
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Industry competition is fierce and many times the best differentiator is CX, which is why CMOs need to think beyond acquisition and focus on retention.
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To understand where organizations are focusing their marketing dollars next year we spoke with CMOs from various industries to see where their plans lie.
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Well the holidays are officially upon us here in the US and to honor today's Thanksgiving holiday we caught up with several experts in the field of marketing to find out what they're thankful for.
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CMSWire's interviews Dun & Bradstreet's Chief Marketing Officer Rishi Dave to talk about his journey and the convergence of technology and marketing.
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Ah, the joys of Christmas mornings. Waking up, seeing the presents under the tree.
It got us thinking. Do B2B marketers have Christmas wish lists? What do they fantasize finding under the metaphorical tree?
So we asked.
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Predictions can backfire. But it is the season for crafting ideas and thinking about the future. Today we skip over 2016, 2017, 2018 and 2019 and go right to 2020 — and what life will be like for chief marketing officers and marketing teams.
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CMOs are charged with social media marketing and monitoring what prospects and clients are saying online, but lack the technological capacity, power and often, the desire to monitor what employees are saying online. This thinking is flawed, at best and downright dangerous, at worst.
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The 8th annual "State of Marketing" report from the CMO Council, a 7,000-member group stretched across 110 countries, showed senior marketers are gaining status within their companies, but still want closer ties to their fellow "chiefs.
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