Articles
While CDP and CRM technologies do have some overlap, they are designed for different departments and perform different functions. Here is what you need to know.
Continue reading...
The CDP category faces its toughest challenge yet in 2021: to prove whether it belongs.
Continue reading...
Twilio acquired Segment for $3.2B, the largest CDP acquisition to date. What does that mean for the industry?
Continue reading...
CDPs help marketers become more effective and businesses become more successful, and the B2B world is now acknowledging their value.
Continue reading...
Despite the high level of interest, the future for the basic CDP may not be as bright as it seems.
Continue reading...
With most of 2020 in front of us, we caught up with practitioners and experts to discuss what to expect from customer data platforms (CDP) in the coming year.
Continue reading...
CMSWire's Dom Nicastro takes a deeper look at the driving factors behind Acquia's acquisition of CDP provider AgilOne.
Continue reading...
The CDP market is still young, which brings with it instability. Here are a few points for those in the market for a customer data platform to consider.
Continue reading...
A new category of customer data platforms (CDPs) have emerged: Operational CDPs. What does this mean for the industry?
Continue reading...
It was a busy week in the CDP market, with a Forrester Wave report and announcements from Salesforce, Adobe and Oracle.
Continue reading...
Revenue marketers start with the business outcome in mind and work backwards, analyzing Closed-Won/Closed-Lost.
Continue reading...
Clearing up the misconceptions, uncovering the hidden benefits and reaffirming the unique value a CDP provides.
Continue reading...
The CDP market is exploding and your organization should be recognizing them as an imperative component to enable your customer-centric marketing strategies.
Continue reading...
It's time to clear up some lingering haziness about customer data platforms.
Continue reading...
Displaying 1-14 of 39