Articles
Tag: customer data platforms
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Salesforce, Adobe, Oracle Make CDP Waves, Acquia Updates Lift, More News
It was a busy week in the CDP market, with a Forrester Wave report and announcements from Salesforce, Adobe and Oracle.
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What the Game of Thrones Finale Can Teach Us About the Future of Marketing Attribution
Revenue marketers start with the business outcome in mind and work backwards, analyzing Closed-Won/Closed-Lost.
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Understanding the Myths and Realities of a True CDP
Clearing up the misconceptions, uncovering the hidden benefits and reaffirming the unique value a CDP provides.
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7 Tips to Successfully Implement a CDP
The CDP market is exploding and your organization should be recognizing them as an imperative component to enable your customer-centric marketing strategies.
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Clearing Up CDP Misconceptions
It's time to clear up some lingering haziness about customer data platforms.
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Can VoC Data Easily Integrate With Customer Data Platforms?
How can you make data from voice of the customer programs and customer data platforms work together?
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What is a Customer Data Platform (CDP)?
We cover what a CDP is, what it isn't, to help understand how these marketing managed platforms can help create a unified customer experience
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CDP Institute Releases Industry Update, Cision Acquires Falcon.io, More News
Forbes Infuses AI into Reporting, Diebold Nixdorf Hires Senior Leaders, Customer Data Platform Industry Update, More News
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Brands Are Not Goldilocks: Why the Story of ‘Just Right’ Is All Wrong
There is no happy middle ground when it comes to marketing stacks — brands want it all.
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What's the Difference Between a CRM and a CDP? And Why You Should Care
While CDP and CRM technologies do have some overlap, they are designed for different departments and perform different functions. Here is what you need to know.
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What Separates One Customer Data Platform From the Next?
Real Story Group's new report on customer data platforms (CDPs) looks at the software's quick rise and possible future. Here's a look at the trends.
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Flipping Martech On Its Head
Customers are drowning in content. I mean, a lot of content, and most of it is just quantity not quality.
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Bridge the Data-Driven Personalization Gap With Customer Data Platforms
The traditional methods of connecting customer data fell short of marketer's needs. Customer data platforms aim to fill that gap.
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Understanding the CDP Landscape: Which Kind is Right for You?
While CDPs may look the same, there are some basic differences in capabilities.
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