Articles
Tag: operational customer data platforms
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What's the Road Ahead Look Like for CDPs?
With most of 2020 in front of us, we caught up with practitioners and experts to discuss what to expect from customer data platforms (CDP) in the coming year.
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8 Insights from Acquia's Acquisition of CDP Provider AgilOne
CMSWire's Dom Nicastro takes a deeper look at the driving factors behind Acquia's acquisition of CDP provider AgilOne.
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Will the CDP Marketplace Consolidate in 2020?
The CDP market is still young, which brings with it instability. Here are a few points for those in the market for a customer data platform to consider.
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What You Need to Know About Operational Customer Data Platforms
A new category of customer data platforms (CDPs) have emerged: Operational CDPs. What does this mean for the industry?
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Salesforce, Adobe, Oracle Make CDP Waves, Acquia Updates Lift, More News
It was a busy week in the CDP market, with a Forrester Wave report and announcements from Salesforce, Adobe and Oracle.
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What the Game of Thrones Finale Can Teach Us About the Future of Marketing Attribution
Revenue marketers start with the business outcome in mind and work backwards, analyzing Closed-Won/Closed-Lost.
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Understanding the Myths and Realities of a True CDP
Clearing up the misconceptions, uncovering the hidden benefits and reaffirming the unique value a CDP provides.
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7 Tips to Successfully Implement a CDP
The CDP market is exploding and your organization should be recognizing them as an imperative component to enable your customer-centric marketing strategies.
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Clearing Up CDP Misconceptions
It's time to clear up some lingering haziness about customer data platforms.
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Can VoC Data Easily Integrate With Customer Data Platforms?
How can you make data from voice of the customer programs and customer data platforms work together?
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What is a Customer Data Platform (CDP)?
We cover what a CDP is, what it isn't, to help understand how these marketing managed platforms can help create a unified customer experience
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CDP Institute Releases Industry Update, Cision Acquires Falcon.io, More News
Forbes Infuses AI into Reporting, Diebold Nixdorf Hires Senior Leaders, Customer Data Platform Industry Update, More News
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Brands Are Not Goldilocks: Why the Story of ‘Just Right’ Is All Wrong
There is no happy middle ground when it comes to marketing stacks — brands want it all.
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What's the Difference Between a CRM and a CDP? And Why You Should Care
While CDP and CRM technologies do have some overlap, they are designed for different departments and perform different functions. Here is what you need to know.
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