Articles
Forbes Infuses AI into Reporting, Diebold Nixdorf Hires Senior Leaders, Customer Data Platform Industry Update, More News
Continue reading...
There is no happy middle ground when it comes to marketing stacks — brands want it all.
Continue reading...
While CDP and CRM technologies do have some overlap, they are designed for different departments and perform different functions. Here is what you need to know.
Continue reading...
Real Story Group's new report on customer data platforms (CDPs) looks at the software's quick rise and possible future. Here's a look at the trends.
Continue reading...
Customers are drowning in content. I mean, a lot of content, and most of it is just quantity not quality.
Continue reading...
The traditional methods of connecting customer data fell short of marketer's needs. Customer data platforms aim to fill that gap.
Continue reading...
While CDPs may look the same, there are some basic differences in capabilities.
Continue reading...
Rushing headlong into a customer data platform purchase can lead to headaches if you don't know what you're up against.
Continue reading...
The top articles, events and resources from CMSWire during the week of 7/2-7/6, 2018.
Continue reading...
Companies looking to CDPs to solve problems of data silos and increase customer lifetime value shouldn't limit their thoughts to marketing.
Continue reading...
Customer data platforms present an alluring alternative way for marketers to handle customer data management and analytics, but they aren't a magic bullet.
Continue reading...
One of the biggest issues data professionals face is dirty data. CDPs, by design, can help resolve this issue.
Continue reading...
A customer data platform (CDP) is one of the most desirable solutions for marketers looking to adopt more focused, data-driven strategies.
Continue reading...
As retailers strive to develop multichannel marketing operations, they must merge the online and offline data they collect about customers.
Continue reading...
Displaying 1-14 of 24