Articles
Tag: operational customer data platforms
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Twilio's $3.2 Billion Grab of Segment: What's Behind the Largest CDP Acquisition?
Twilio acquired Segment for $3.2B, the largest CDP acquisition to date. What does that mean for the industry?
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What B2B Marketers Should Look for in a Customer Data Platform
CDPs help marketers become more effective and businesses become more successful, and the B2B world is now acknowledging their value.
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Beyond CDP or Bust: The Looming CDP Reality
Despite the high level of interest, the future for the basic CDP may not be as bright as it seems.
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What's the Road Ahead Look Like for CDPs?
With most of 2020 in front of us, we caught up with practitioners and experts to discuss what to expect from customer data platforms (CDP) in the coming year.
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8 Insights from Acquia's Acquisition of CDP Provider AgilOne
CMSWire's Dom Nicastro takes a deeper look at the driving factors behind Acquia's acquisition of CDP provider AgilOne.
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Will the CDP Marketplace Consolidate in 2020?
The CDP market is still young, which brings with it instability. Here are a few points for those in the market for a customer data platform to consider.
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What You Need to Know About Operational Customer Data Platforms
A new category of customer data platforms (CDPs) have emerged: Operational CDPs. What does this mean for the industry?
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Salesforce, Adobe, Oracle Make CDP Waves, Acquia Updates Lift, More News
It was a busy week in the CDP market, with a Forrester Wave report and announcements from Salesforce, Adobe and Oracle.
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What the Game of Thrones Finale Can Teach Us About the Future of Marketing Attribution
Revenue marketers start with the business outcome in mind and work backwards, analyzing Closed-Won/Closed-Lost.
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Understanding the Myths and Realities of a True CDP
Clearing up the misconceptions, uncovering the hidden benefits and reaffirming the unique value a CDP provides.
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7 Tips to Successfully Implement a CDP
The CDP market is exploding and your organization should be recognizing them as an imperative component to enable your customer-centric marketing strategies.
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Clearing Up CDP Misconceptions
It's time to clear up some lingering haziness about customer data platforms.
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Can VoC Data Easily Integrate With Customer Data Platforms?
How can you make data from voice of the customer programs and customer data platforms work together?
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What is a Customer Data Platform (CDP)?
We cover what a CDP is, what it isn't, to help understand how these marketing managed platforms can help create a unified customer experience
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