Articles
Tag: operational customer data platforms
-
How to Prepare Data for Ingestion and Integration
Garbage in, garbage out as they say. However, poor quality data is no joke, today it costs the U.S. economy trillions.
Continue reading...
-
Will Microsoft Customer Experience Platform Compete in the CX World?
Microsoft debuted the Microsoft Customer Experience Platform in November. How will it compete in the larger CX market?
Continue reading...
-
Vista Equity Partners Invests in BlueConic, ActiveCampaign Adds Apps and More News
Catching up on the news of the week in customer experience and digital marketing software circles, leading with a large investment for BlueConic.
Continue reading...
-
Using AI-Based CDPs to Improve the Customer Experience
This article will look at the ways AI-based CDPs provide the customer with a better experience along the entire customer journey.
Continue reading...
-
Should You Unbundle Your CDP?
Why a more modular approach to first-party data benefits marketing and data teams alike.
Continue reading...
-
How Customer Data Platforms Can Benefit the Call Center
CDPs can provide customer service reps a complete view of their customers, allowing the business to improve retention rates, reduce churn, and improve loyalty.
Continue reading...
-
Treasure Data Nets $234M, Idomoo Lands on HubSpot Marketplace & More News
Covering the hot news of the week in customer experience and digital marketing software.
Continue reading...
-
Marketing Platform Simon Data Announces New Product Offerings
Simon Data announced the launch of two new products last week: Simon Journeys, and Simon Mail.
Continue reading...
-
ICYMI: Fall 2021 Marketing Conferences, Ready for the Vaccine Mandate?
Catching up on all the top stories from CMSWire from the previous week, including Jamstack developments and inside customer data platforms.
Continue reading...
-
How the Customer Data Platform Industry Reconfigured During COVID
One of the main changes the pandemic has had on the industry is the types of CDP platforms that are being adopted and deployed.
Continue reading...
-
What Is a Customer Data Platform (CDP)?
We cover what a CDP is, what it isn't, to help understand how these marketing managed platforms can help create a unified customer experience
Continue reading...
-
Google Gave Us a Reprieve on Cookies. My Advice? Don't Take It
The organizations that see Google's delay as a chance to transform and ready their business for the future are going to win the next decade, pure and simple.
Continue reading...
-
Zoom Acquires Five9, Qualtrics Acquires Usermind and More CX News
In this edition of the CX and marketing Newsbyte, Zoom acquires Five9, Qualtrics acquires Usermind, DemandScience acquires the Airborne app and news.
Continue reading...
-
Why Is Marketing Personalization So Hard?
While many marketers see personalization as the way forward, the challenges getting there can be daunting.
Continue reading...
Displaying 1-14 of 53
- 1
- 2
- 3
- 4
- Next Page ›