Articles
Tag: customer data platforms
-
Brands Are Not Goldilocks: Why the Story of ‘Just Right’ Is All Wrong
There is no happy middle ground when it comes to marketing stacks — brands want it all.
Continue reading...
-
What's the Difference Between a CRM and a CDP? And Why You Should Care
While CDP and CRM technologies do have some overlap, they are designed for different departments and perform different functions. Here is what you need to know.
Continue reading...
-
What Separates One Customer Data Platform From the Next?
Real Story Group's new report on customer data platforms (CDPs) looks at the software's quick rise and possible future. Here's a look at the trends.
Continue reading...
-
Flipping Martech On Its Head
Customers are drowning in content. I mean, a lot of content, and most of it is just quantity not quality.
Continue reading...
-
Bridge the Data-Driven Personalization Gap With Customer Data Platforms
The traditional methods of connecting customer data fell short of marketer's needs. Customer data platforms aim to fill that gap.
Continue reading...
-
Understanding the CDP Landscape: Which Kind is Right for You?
While CDPs may look the same, there are some basic differences in capabilities.
Continue reading...
-
Customer Data Platforms: A Contrarian’s View
Rushing headlong into a customer data platform purchase can lead to headaches if you don't know what you're up against.
Continue reading...
-
ICYMI: Excel Meets AI, Why Employees Quit, More
The top articles, events and resources from CMSWire during the week of 7/2-7/6, 2018.
Continue reading...
-
How to Use a CDP to Engage Customers Outside the Realm of Marketing
Companies looking to CDPs to solve problems of data silos and increase customer lifetime value shouldn't limit their thoughts to marketing.
Continue reading...
-
Customer Data Platforms: The Truth Behind the Hype
Customer data platforms present an alluring alternative way for marketers to handle customer data management and analytics, but they aren't a magic bullet.
Continue reading...
-
Customer Data Platforms Bring Omnichannel Choreography Within Reach
One of the biggest issues data professionals face is dirty data. CDPs, by design, can help resolve this issue.
Continue reading...
-
Take Charge of Your Customer Data for More Effective Marketing Campaigns
A customer data platform (CDP) is one of the most desirable solutions for marketers looking to adopt more focused, data-driven strategies.
Continue reading...
-
Building Bridges Between Your Online and Offline Data
As retailers strive to develop multichannel marketing operations, they must merge the online and offline data they collect about customers.
Continue reading...
-
Signs You May Need a Customer Data Platform
Talking to experts on why organizations may need to consider implementing a Customer Data Platform (CDP).
Continue reading...
Displaying 1-14 of 23