Articles
Tag: cxm success metrics
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You're So Vain: Beyond Marketing Vanity Metrics
Ask yourself the question: are we measuring and managing the right things?
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5 Customer Experience Success Metrics That Never Disappoint
The one thing all of these metrics share in common? An unwavering commitment to customer needs.
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Customer Experience Measurement: Back to Basics
Customer expectations for CX are rising faster than companies’ efforts to meet those expectations.
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Does It Matter Which Customer Experience Metric You Choose?
When it comes to measuring customer experience, you've got options. But what matters at the end of the day is how you use that information.
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Watch These 4 Areas to Ensure Your Customer Experience Is Improving
If your customer experience model stays the same year after year, you've got a problem.
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Customer Experience Metrics, Through a New Lens
Approaching customer experience measurement through the lens of acquisition, engagement and retention.
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Are Your Customer Experience Metrics Setting You Up For Success?
Combining multiple customer experience metrics will provide the deepest insights — but first you must define what success means for your company.
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Are You Measuring Part or All of the Customer Experience?
Customer-related metrics should be viewed as part of an overall ecosystem and not as separate performance indicators.
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The Customer Experience Metrics Retailers Are Missing
Sales metrics are lagging indicators that just tell retailers how they did in the past — and often too late to prevent CX failures from impacting future sales.
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