Articles
Tag: data-driven marketing
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CMSWire's Top 10 Digital Marketing Articles of 2020
Had enough of 2020 yet? With the end so near we thought it a good time to look back at CMSWire's top 10 most popular marketing articles of the year.
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Is Your Marketing Truly Data-Driven?
Businesses have built martech stacks that collect and organize data more efficiently, but there is more to data-driven marketing.
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This Is the Critical Role Every CMO Needs to Play Right Now
Chief marketing officers might need to update their title in 2020 to chief marketing optimist.
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Align People, Process and Technology for Data-Driven Marketing Success in 2020
Planning requires collaboration and teamwork across business units, which likely all have their own priorities. Here are some concrete steps to reach alignment.
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How Scientific Can Marketing Be?
The pressure to be more data-driven can make marketing less scientific.
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The Difference Between Quality of Data and Data Quality
Poor quality data causes marketers and businesses to lose out on opportunities and potentially open themselves up to risk.
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Why Marketing and IT Need to Collaborate on Data Quality
Access to high quality data can change the way a marketing team works. A close collaboration between IT and marketing makes this possible.
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Enhance Your Customer Experiences With Semantic Data Enrichment
Semantic data enrichment and ontology mapping are two of your strongest tools to aid data-driven customer experience delivery.
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Marketers Don't Have a Clue About Data, CMO Council Reports
Marketers are far less data-savvy than they may think. They don't know what data they have at their disposal, and they don't know how to use it. It's a big reason they're failing to offer the best customer experiences, according to new research from the CMO Council and RedPoint Global
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Marketers Need to Embrace Data Now: Here's Why
Marketers are always pushed towards making data-driven decisions in campaigns. But it can be difficult to meet that request. Only 22 percent of marketers say their existing data-driven marketing initiatives are achieving significant results.
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Move Your Digital Marketing Forward with These 3 Steps
Using data effectively remains a priority and a challenge for marketers. Data-driven personalization campaigns and customer interactions are falling short. This isn't an issue of a lack of data, but rather an overabundance.
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How to Build an All-Star Marketing Team
Confession: I would not have been the best CMO 15 years ago. But in the years since, the skills a marketer needs have changed wildly. In that time, marketing has gone through a number of fundamental changes: digital transformation, data-driven and ROI expectations, to name a few.
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Gartner to Marketers: Leave Instinct to Dogs, Use Data Instead
SAN DIEGO — The message at Gartner's three-day digital marketing conference here this week can be distilled into four words: Stop guessing, start measuring. In session after session here, in talks about everything from customer journeys and programmatic media to social and mobile, speakers reiterated the reality that data and
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Razorfish Exec Shares Tips on Data-Driven Marketing
What today's marketers can do, want to do and intend to do often doesn't match what they actually do in data-driven marketing. In yesterday's CMSWire Webinar "How to Avoid Failing as an Always-On Marketer," Jack Lynch, vice president for data science at Razorfish, shared observations and advice based
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