Articles
Tag: data-driven marketing
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This Is the Critical Role Every CMO Needs to Play Right Now
Chief marketing officers might need to update their title in 2020 to chief marketing optimist.
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Align People, Process and Technology for Data-Driven Marketing Success in 2020
Planning requires collaboration and teamwork across business units, which likely all have their own priorities. Here are some concrete steps to reach alignment.
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How Scientific Can Marketing Be?
The pressure to be more data-driven can make marketing less scientific.
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The Difference Between Quality of Data and Data Quality
Poor quality data causes marketers and businesses to lose out on opportunities and potentially open themselves up to risk.
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Why Marketing and IT Need to Collaborate on Data Quality
Access to high quality data can change the way a marketing team works. A close collaboration between IT and marketing makes this possible.
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Enhance Your Customer Experiences With Semantic Data Enrichment
Semantic data enrichment and ontology mapping are two of your strongest tools to aid data-driven customer experience delivery.
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Marketers Don't Have a Clue About Data, CMO Council Reports
Marketers are far less data-savvy than they may think. They don't know what data they have at their disposal, and they don't know how to use it. It's a big reason they're failing to offer the best customer experiences, according to new research from the CMO Council and RedPoint Global
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Marketers Need to Embrace Data Now: Here's Why
Marketers are always pushed towards making data-driven decisions in campaigns. But it can be difficult to meet that request. Only 22 percent of marketers say their existing data-driven marketing initiatives are achieving significant results.
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Move Your Digital Marketing Forward with These 3 Steps
Using data effectively remains a priority and a challenge for marketers. Data-driven personalization campaigns and customer interactions are falling short. This isn't an issue of a lack of data, but rather an overabundance.
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How to Build an All-Star Marketing Team
Confession: I would not have been the best CMO 15 years ago. But in the years since, the skills a marketer needs have changed wildly. In that time, marketing has gone through a number of fundamental changes: digital transformation, data-driven and ROI expectations, to name a few.
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Gartner to Marketers: Leave Instinct to Dogs, Use Data Instead
SAN DIEGO — The message at Gartner's three-day digital marketing conference here this week can be distilled into four words: Stop guessing, start measuring. In session after session here, in talks about everything from customer journeys and programmatic media to social and mobile, speakers reiterated the reality that data and
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Razorfish Exec Shares Tips on Data-Driven Marketing
What today's marketers can do, want to do and intend to do often doesn't match what they actually do in data-driven marketing. In yesterday's CMSWire Webinar "How to Avoid Failing as an Always-On Marketer," Jack Lynch, vice president for data science at Razorfish, shared observations and advice based
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Adopting a Data-Driven Marketing Strategy Brings Challenges
Recently, we explored the different ways digital marketers use Twitter. Now, a new survey shows us how marketers are leveraging data and the challenges than can result. More Data, More Challenges According to the Teradata Data Driven Marketing Survey 2013, marketers are relying more and more on and using common,
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Econsultancy Report Looks at Web Personalization
More than half of digital marketers believe that the ability to personalize web content is fundamental to their online strategy, but measurements to determine ROI differ. Those are two key takeaways from a new report by research firm Econsultancy. Its latest Quarterly Digital Intelligence briefing, sponsored by Adobe and
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