Articles

Tag: deb lavoy

  • Netflix Tweet: "To the 53 people who've watched A Christmas Prince every day for the past 18 days: Who hurt you?"

    Marketers, Data Collection and the E-Word: Ethics

    Collection of customer data has brought marketers to a turning point: do you stand on the side of exploitation or relationship building?

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  • conference vendor hall, view from above

    Does Your Conference Booth Work For You?

    Conferences make me nervous. I’m shy and I never feel comfortable in a room full of strangers. But I have to go to conferences. So I developed a new conference game. I go around the room and look at the booths.

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  • Love Padlock - Photo by Alex Martinez

    Getting to the Heart of the Customer Journey

    "Is there nothing I can say, nothing I can do to change your mind?" — Rolling Stones A visitor’s journey through a website is as much about the heart as it is about the mind.

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  • woman creating an intricate illustration

    Hacking Narratives

    The Oxford English Dictionary chose the word of the year for 2016 — “post-truth.”  This is, in effect, an announcement that we have entered the narrative era. A time when beliefs can be liberated from facts.

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  • Digital customer experience is challenging to master

    Avoiding Potholes on the Path to Great Digital Customer Experiences

    Navigating the path to digital customer experience excellence is fraught with challenges — and even the largest companies are prone to stumbles. The solutions, according to some of the industry experts who will be attending CMSWire's second annual Digital Experience Summit at the Radisson Blu Aqua in Chicago next week,

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  • telling stories is easy with a core narrative

    Narrative Gives Leaders the Power to Scale [Webinar]

    Organizations tell a lot of stories. And with each story they tell they have an opportunity to add texture and details that make their brand richer, more nuanced, more meaningful for their audience. But there’s a catch.

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  • breathe in, breathe out

    Great Websites Pass the 3-Second Rule

    An inhale and an exhale. That’s all you get from a website visitor.  That’s the amount of time you have to get a person on board — at least a little bit. At least enough to earn their second breath to make your case.

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  • Shop outside of shrine in Lahore

    Narrative Is (Customer) Experience

    When you and your organization create a narrative — intentionally or otherwise — that narrative shapes the choices you make. If you make things, those choices are reflected in your products. If you do things, those choices are reflected in your actions.

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  • what does this cheeseburger say to you?

    Test Your Narrative Strength

    Narratives are systems of beliefs that help you interpret the meaning of things.  So if you want people to buy what you’re selling, it's important that they can interpret the meaning of what you’re offering the same way you do.

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  • DX Leader Deb Lavoy

    DX Leaders: 'A Strong Narrative Makes Your Brand Story Coherent'

    The best intentions about digital experience — and the desire to create stronger connections with customers — are destined to fall flat unless companies develop effective narratives for their marketing campaigns. That's the message from Deb Lavoy, CEO and founder of Narrative Builders, who maintains companies need to step

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  • underwater, blowing bubbles

    We Don't Care About Your Mission Statement

    Or your manifesto. There was a time when you couldn't put up your website without having a mission statement. Something along the lines of, “We aim to become the the best provider of X in the whole world.”  About a decade later we needed a “purpose.

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  • digging car out of snow

    Why Collaboration Fails

    There’s been a lot of noise lately about “Collaborative Overload” and how collaboration is slowing companies down. This comes down to a matter of definitions of exactly what collaboration is and is not. Here is a quick list of the most common reasons for collaborative failure: 1.

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  • deb lavoy

    Never Underestimate the Value of a Good Story #DXS15

    Deb Lavoy, CEO and founder of Narrative Builders, thinks good storytelling is a key element of marketing success. Without a narrative that reflects what your organization does, you'll struggle to align your teams around a common objective, attract and inspire investors, and ultimately, provide a unified business strategy, she contends.

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  • Is Your Narrative Telling The Right Story? #DXS15

    CHICAGO — Chief Executive Officers are not listening to their Chief Marketing Officers. And as a result, many organizations are struggling to develop effective narratives for their marketing campaigns. The solution? Get back to basics. Step off the marketing treadmill and start with a good narrative.

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