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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

Editorial
Close-up of decorated chocolate cupcakes displayed on a mirrored serving tray. The cupcakes feature pale pink icing with green accents, delicate flower decorations and piped names in pink frosting, creating a festive and personalized dessert presentation.
How AI Personalization Builds Trust — Until It Doesn't
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Editorial
Three hands hold up speech-bubble signs displaying different customer sentiments — happy, neutral and unhappy — against a soft blue background, illustrating customer feedback, opinions and experience measurement.
What Happens When Customer Feedback Feels One-Sided?
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Feature
Kristina LaRocca-Cerrone, VP Analyst at Gartner, left, and Jay Wilson, VP Analyst at Gartner, present on stage at the Gartner Marketing Symposium/Xpo in Aurora, Colorado.
Gartner Warns Marketing Leaders: Competence Is the AI Trap
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#FORRCX sign in the Gaylord Opryland Resort and Convention Center in Nashville, Tennessee at the Forrester North America CX Summit.
Employee Experience Is Now a CX Variable — And Most Brands Are Failing It
A worker wearing a high-visibility safety vest and hard hat stands in front of an open industrial control cabinet inside a modern facility, inspecting electrical systems and infrastructure equipment. Metal cable trays, utility panels and safety equipment are visible throughout the clean industrial environment.
The Next CX Leaders Will Build Systems, Not Just AI
Large PEGA logo mounted on a wood-paneled office wall, featuring the company's white horse-head emblem with a teal accent above bold white lettering. Blurred plants frame the foreground of the modern corporate workspace.
Pega Launches Pega Customer Engagement Studio for Marketers
Man trying on shoes.
What Larry Joltin, the $500K Shoe Salesman, Can Teach You About Customer Experience
A group of nine skydivers forms a circle while freefalling high above a rural landscape, each person extending arms toward the center in a coordinated formation against a hazy sky.
How CMOs Build Brand Trust Across AI Search, Agents and Answer Engines
Plush teddy bear wearing a blue shirt and a call center headset, seated against a bright blue background, representing customer support or contact center service.
4 Contact Center Problems That Are Costing You Customers
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Articles Tagged "Employee Engagement"(Page 16)

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Article
Social Business
What it Takes to Do Good Work and Where Social Business Fits In
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Social Business
Accidental Innovation: What Airtime Could Mean for the Enterprise
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Social Business
June Tweet Jam: What's Working in Social Business in 2012? #Socbizchat
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Social Business
5 Tips for a Truly Social Business
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Customer Experience
Engaged, Collaborative Employees Require CXM Style Thinking
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Social Business
The Rise of Social Forecasting: How Employees Help Management Make Better Decisions
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Social Business
The Importance of Rewarding Employees at Christmas
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Social Business
3 Critical Social Business Trends to Watch in 2012
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Social Business
Growing a Social Business: Social Networks and Mentorship
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Social Business
Book Review: Maximizing LinkedIn for Social Media Marketing
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Article
Enterprise Collaboration
HiveMyne Acquires AskMe, Shows How to Socialize Your Knowledge
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Web Experience
Knoodle Enhances Social Learning Platform With Dynamic Collaborative Functionality
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Enterprise 2.0
The State of Corporate Social Media: How Does it Work?
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Enterprise Collaboration
Employee Engagement Affects Collaboration
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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