Articles
Tag: flurry
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Yahoo CEO Ignores Critics, Talks Mobile
Yahoo CEO Marissa Mayer is no stranger to headlines. Buzz around Yahoo laying off hundreds, shutting down its online magazines and Mayer’s dispute with investors left attendees of yesterday’s developer conference wondering what the company will reveal. San Francisco is all about developers this week.
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Yahoo Buys Flurry to Personalize the Mobile Experience
Yahoo CEO Marissa Mayer is intent on becoming a mobile-first company and when it comes to advertising revenue, let’s just say there’s room for improvement. Last week the company reported discouraging earnings of $1.08 billion in revenues, 4 percent less than for the same quarter last year.
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Flurry Enables Mobile Ad Tracking With Flurry Ad Analytics
Mobile app measurement/advertising platform Flurry is introducing Flurry Ad Analytics, an analytics-powered service for mobile ad marketers. Flurry Ad Analytics is designed to track quality, follow-on behavior and ROI of traffic related to campaigns across major mobile ad networks. Measuring Mobile Ad Effectiveness by User Behavior Flurry has built Ad
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Flurry: Free Mobile App Analytics with Custom Segmentation
The mobile application marketplace is booming and competition is tough. Making sense of the action via mobile analytics is critical and analytics vendor Flurry (news, site), has just announced a new release, introducing enhanced demographics, segmentation and time-based analysis. Flurry launched last year with a bang, landing
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Mixpanel: An iPhone Analytics Tool Apple Might Actually Like
Ever since Steve Jobs ripped Flurry (news, site) a new one for leaking device data about Apple products, iPhone analytics has been a touchy subject. But this week, a promising startup called Mixpanel is attempting to patch the wound with their iPhone SDK library.
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Flurry: Analytics for Mobile Application Developers
The whole analytics thing is making a huge statement this year, not only on the Web, but on mobile devices as well. A mobile analytics firm called Flurry is one example—the company just landed US$ 7 million in a Series B round of financing.
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