Articles
Tag: google website optimizer
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The End of Website Optimizer: How to Prepare for Google's Content Experiments
By now you’ve heard that Google’s Website Optimizer (GWO) has been integrated with Google Analytics as Content Experiments and that on August 1, 2012, Website Optimizer will no longer be available as a standalone product.
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WEM: A Look At Multivariate and A/B Split Web Testing
Once you become immersed in testing your website it’s not hard to get caught in a matrix of never ending variables and what if scenarios.
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CrownPeak Integrates SaaS Content Management and Google Optimizer
CrownPeak (news, site) announced its integration with the [updated] new Website Optimizer Experiment Management API (based on Google Website Optimizer) [/updated], claiming to be the first content management vendor to do so as one of three “inaugural partners.
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How To: Getting Started with Google's Website Optimizer
Gone are the days when you needed to create paper prototypes of a page and test them in front of focus groups or run them through usability testing. Technology has evolved this process.
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Clickability Leverages Google for Website Optimization
Google has launched a new Website Optimizer Technology Partner (WOTEP) program to go along with its Website Optimizer Tool. The Website Optimizer is designed to help organizations increase traffic and turn more visitors into customers.
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