Articles
Though we most often associate influencer marketing with consumer products, there is potential in B2B.
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The rise of AR, social media platforms play catch up to TikTok and more predictions for marketers to watch on social media in the year ahead.
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What happened with Reddit isn’t anything new in how human behavior is influenced by others' opinions. So how can you translate this to your ecommerce efforts?
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With all the hustle and bustle of the holiday season plus the end-of-year B2B software sales insanity, I’ll admit I end up being a cranky CMO.
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Applying influencer marketing techniques can help your change management initiatives.
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Social media influencers can change the way your audience views your brand, product, or service, but how do you actually approach a social media influencer?
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Like any marketing strategy, hiring an influencer requires careful study and research.
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The right influencer can strengthen a brand and improve the quality of engagement — but the key is finding the right one for your brand.
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Influencer marketing is gaining traction in the market, but should marketers be seeking out relevant nano-influencers, instead of massive mega-influencers?
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While it might feel impossible to keep up with the never-ending supply of new social media platforms, there are some you can’t afford to ignore.
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Big brands are understanding the value in micro-influencer marketing and are building it into their strategy. Here are 5 real-world examples.
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Legend has it that you could buy a townhouse for the price of 10 tulip bulbs in 17th Century Holland.
The Netherlands’ tragi-comic period of "tulip mania" is regarded as one of the world’s first speculative market bubbles.
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The power of influencer marketing is being felt across the business to customer (B2C) space.
Forty percent of respondents to a Twitter survey said they’d purchased an item online after seeing it used by an influencer on Instagram, Twitter, Vine or YouTube — which is probably why 73 percent of marketers report having budget allocated
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Influencers can add authenticity and reach to your content that your brand can’t achieve alone.
The problem with influencers, though, is you usually need a substantial budget to invest in creating those partnerships.
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