Articles
Tag: influencers
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The Cranky CMO’s Holiday Wish List
With all the hustle and bustle of the holiday season plus the end-of-year B2B software sales insanity, I’ll admit I end up being a cranky CMO.
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The Role of Influencers in Change Management
Applying influencer marketing techniques can help your change management initiatives.
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How to Approach a Social Media Influencer
Social media influencers can change the way your audience views your brand, product, or service, but how do you actually approach a social media influencer?
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Choosing the Right Influencers to Market Your Business
Like any marketing strategy, hiring an influencer requires careful study and research.
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How the Right Influencers Boost Brands and Analytics
The right influencer can strengthen a brand and improve the quality of engagement — but the key is finding the right one for your brand.
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Why Nano-Influencers Are a Social Media Marketers Secret Weapon
Influencer marketing is gaining traction in the market, but should marketers be seeking out relevant nano-influencers, instead of massive mega-influencers?
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Micro-influencer Marketing: 5 Enterprise Tech Companies Getting It Done
Big brands are understanding the value in micro-influencer marketing and are building it into their strategy. Here are 5 real-world examples.
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Has Influencer Marketing Lost Its Bloom?
Legend has it that you could buy a townhouse for the price of 10 tulip bulbs in 17th Century Holland. The Netherlands’ tragi-comic period of "tulip mania" is regarded as one of the world’s first speculative market bubbles.
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6 Successful B2B Influencer Marketing Approaches
The power of influencer marketing is being felt across the business to customer (B2C) space. Forty percent of respondents to a Twitter survey said they’d purchased an item online after seeing it used by an influencer on Instagram, Twitter, Vine or YouTube — which is probably why 73 percent of marketers report having budget allocated
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How to Start an Influencer Marketing Program Without a Budget
Influencers can add authenticity and reach to your content that your brand can’t achieve alone. The problem with influencers, though, is you usually need a substantial budget to invest in creating those partnerships.
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Mavrck Gives Brands 5 More Ways to Tap Influencers
Boston marketing technology start-up Mavrck believes any brand's most valuable asset is their influential customers. It took to the streets of Cannes, France today to demonstrate why. Mavrck, a 31-employee startup launched via Techstars Boston in 2014 and backed by $8.
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Europe's Top Office 365 Influencers [Infographic]
Fame, celebrity, industry recognition ... you could have all that and more, if only you knew as much about Microsoft products as the people on Harmon.ie 's Top Office 365 Influencer lists. Harmon.
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Give Your Branded Content a Helping Hand
If you're a brand on social media you have to walk a fine line.
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Looking for Influencers in Your Company? Look to Content Before Metrics
But how far can the charisma and dynamism of a few individuals take your business? Very far. Infectious, magnetic, mesmerizing: Influencers have the rare ability to take your idea and humanize it, germinate it, so it grows into something larger, something unexpected and something of value.
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