Articles
Tag: influencers
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Is Influencer Marketing a Fit for B2B Marketing Plans?
Though we most often associate influencer marketing with consumer products, there is potential in B2B.
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What Social Media Trends Will Emerge for 2022?
The rise of AR, social media platforms play catch up to TikTok and more predictions for marketers to watch on social media in the year ahead.
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What the Reddit Stock Craze Can Teach Us About the Power of Influence
What happened with Reddit isn’t anything new in how human behavior is influenced by others' opinions. So how can you translate this to your ecommerce efforts?
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The Cranky CMO’s Holiday Wish List
With all the hustle and bustle of the holiday season plus the end-of-year B2B software sales insanity, I’ll admit I end up being a cranky CMO.
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The Role of Influencers in Change Management
Applying influencer marketing techniques can help your change management initiatives.
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How to Approach a Social Media Influencer
Social media influencers can change the way your audience views your brand, product, or service, but how do you actually approach a social media influencer?
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Choosing the Right Influencers to Market Your Business
Like any marketing strategy, hiring an influencer requires careful study and research.
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How the Right Influencers Boost Brands and Analytics
The right influencer can strengthen a brand and improve the quality of engagement — but the key is finding the right one for your brand.
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Why Nano-Influencers Are a Social Media Marketers Secret Weapon
Influencer marketing is gaining traction in the market, but should marketers be seeking out relevant nano-influencers, instead of massive mega-influencers?
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Instagram for Business: Creating a Winning Strategy
While it might feel impossible to keep up with the never-ending supply of new social media platforms, there are some you can’t afford to ignore.
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Micro-influencer Marketing: 5 Enterprise Tech Companies Getting It Done
Big brands are understanding the value in micro-influencer marketing and are building it into their strategy. Here are 5 real-world examples.
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Has Influencer Marketing Lost Its Bloom?
Legend has it that you could buy a townhouse for the price of 10 tulip bulbs in 17th Century Holland. The Netherlands’ tragi-comic period of "tulip mania" is regarded as one of the world’s first speculative market bubbles.
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6 Successful B2B Influencer Marketing Approaches
The power of influencer marketing is being felt across the business to customer (B2C) space. Forty percent of respondents to a Twitter survey said they’d purchased an item online after seeing it used by an influencer on Instagram, Twitter, Vine or YouTube — which is probably why 73 percent of marketers report having budget allocated
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How to Start an Influencer Marketing Program Without a Budget
Influencers can add authenticity and reach to your content that your brand can’t achieve alone. The problem with influencers, though, is you usually need a substantial budget to invest in creating those partnerships.
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