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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

Editorial
Attendees sit at round tables during a presentation at the Marketing Analytics Summit. A speaker stands near a podium at the front of a conference room while a large screen displays a welcome slide for the event. Blue accent lighting illuminates the walls, and large circular chandeliers hang from the ceiling above participants listening to the session.
The Future of Marketing Analytics Belongs to Trusted Advisors
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News
TOKYO, JAPAN: Front of the Salesforce Tokyo Tower in Tokyo's Marunouchi area. 
Salesforce to Acquire Fin for $3.6 Billion, Adding AI Customer Service Agent to Agentforce Portfolio
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Feature
Person pushing a shopping cart down a brightly lit grocery store aisle. Shelves stocked with beverages, snacks and packaged goods line both sides of the aisle, while the shopper, dressed in a denim jacket and jeans, is shown from the side with hands on the cart handle. The background is softly blurred, emphasizing the retail shopping experience and consumer purchasing behavior.
What Is Customer Lifetime Value and How Is It Calculated?
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A winding two-lane road curves through a forested landscape on a damp, overcast day. Metal guardrails line the right side of the roadway, while bare deciduous trees and evergreen pines frame both sides of the route as it disappears into the distance.
When AI Agents Can Act, Permission Rules Are the New Guardrails
A beekeeper in a white protective suit peers between two densely populated honeycomb frames covered with honeybees. The image is shot from inside the hive, creating a narrow, immersive view framed by bees and wax comb, with warm golden tones and shallow depth of field.
The CMO's Case for Using AI Beyond the Busy Work
Person wearing a yellow jacket, backpack and wide-brimmed hat stands on a train platform with both arms raised as a departing train recedes into the distance, illustrating a missed connection or missed opportunity.
Acknowledgement Is the CX Strategy Most Organizations Are Overlooking
A human hand holding a pen writes on a clipboard beside an open laptop, while a robotic hand rests on the keyboard from the opposite side. The image symbolizes collaboration between humans and artificial intelligence, blending human judgment with machine-driven support in digital work environments.
The Best Marketers Right Now Aren't Better Prompters
A red theater curtain is being pulled back by a white-gloved hand emerging from a dark sleeve, revealing a black empty space behind it. The image evokes a reveal, behind-the-scenes look, hidden insights or the unveiling of information.
Customer Trust in the Experience Era Starts Behind the Scenes
Customer service headset resting on a desk in front of an open laptop, with a globe blurred in the background. The image symbolizes contact center operations, remote customer support, AI-assisted service and global customer experience management.
The Automation Era Is Over. Agent Empowerment Is What Comes Next.
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Articles Tagged "Information Governance"(Page 4)

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Information Management
Archiving Everything is Not Information Governance Sanity
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Document Management
EMC SourceOne Addresses Unstructured Content With New Products
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Enterprise CMS
The Rise of Information Governance
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Enterprise CMS
The Cost of Information Misgovernance, and What You Can Do about IT
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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