Articles
Tag: lattice engines
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Lattice Partners with Dun & Bradstreet to Improve Customer Insights
Lattice Engines updated its Predictive Insights Platform to give B2B marketers and sales reps deeper insights beyond traditional demographics on customers and prospects. The update improves data access and targeting and builds off the platform's existing artificial intelligence capabilities.
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Lattice Continues the Big Predictive Analytics Push
San Mateo, Calif.-based Lattice Engines launched a new predictive analytics platform to help marketers optimize customer-related workflows. The announcement — just two days after Bluecore, a data marketing platform for e-commerce brands, released a new predictive analytics offering of its own — reflects strong marketing industry interest in predictive analytics.
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DataWeek's 2013 Award Winners for Analytics and Big Data Strategies
Where data is big, there are innovative companies and products trying to make analysis of such data a small and easy task. And some are making a splash here, according to a new set of awards in big data announced this month. DataWeek has released its 2013 award winners for
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Digital Marketing Briefs: Big Data with Lattice Engines, Live Video Marketing with Brightcove
Digital marketing is all about knowing who your customer is, engaging with them and turning this interaction into revenue for your company. But responding to social media posts isn't the only way to identify who these people are, as can be seen through a couple of this week's digital marketing
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Calling Big Data: Sales Needs Help Finding, Qualifying, Closing Leads
According to a new report, marketing departments are only supplying 30 percent of the leads that Sales departments need – and sales is spending a lot of time trying to qualify those leads as likely wins. Can Big Data come to the rescue? CMSWire.
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