Articles
Tag: marketing technology
-
Could Demandbase's Acquisition of Engagio Signal Larger Martech Convergence?
Will Demandbase's acquisition of Engagio spark a convergence of marketing automation and account-based marketing software?
Continue reading...
-
How to Build the Right Digital Experience Stack for Your Business
The variables and core technologies you need to put together the right DX stack for your business.
Continue reading...
-
How 3 CMOs Grapple With Budget Changes Due to COVID-19
Forrester has grim forecasts for marketing budgets. Here's how three CMOs are grappling with the sudden changes due to COVID-19.
Continue reading...
-
How 6 Martech Companies Are Handling Operations During COVID-19
We caught up with six marketing technology companies to find out how they've handled operations during the COVID-19 crisis.
Continue reading...
-
7 Considerations for Building a Martech Roadmap
Most marketing leaders agree that a marketing technology roadmap is a necessity but how to get it done is another story. Let's look at some of the challenges.
Continue reading...
-
Managing Your Martech Stack in a World of Constant Flux
Today we catch up with companies who are managing their martech stacks to gain insights on how they try to take advantage of their tool sets.
Continue reading...
-
Why Marketers Can't Realize the Full Potential of Their Martech Stack
Gartner found that marketers only use 58% of their martech stack's full capabilities, which seems like a lot of lost opportunity. What's going on?
Continue reading...
-
Martech Management: You Don't Have to Go It Alone
Regardless of depth of expertise, no single person can be an expert across the full landscape of marketing technology.
Continue reading...
-
CMOs Share Ways to Save Money as Martech Investments Decline
According to Gartner marketing budgets have declined again. We asked CMOs to share their best tips when it comes to saving on martech and marketing budgets.
Continue reading...
-
MarTech Attendees Dish on Tech Chaos, Marketing Technologist Superpowers
CMSWire's Dom Nicastro caught up with attendees of the recent MarTech Conference to discuss their challenges and takes on martech trends.
Continue reading...
-
5 Takeaways from MarTech East Conference
CMSWire attended the MarTech East Conference in Boston to discover the latest trends in marketing technology.
Continue reading...
-
What's the Playbook for $Billion-Plus Martech Private Equity Acquisitions?
Billion-dollar martech acquisitions by PE firms now seem commonplace and they can change a company's landscape and potentially affect product roadmaps.
Continue reading...
-
Sometimes a 270-Degree View of the Customer Is Enough
We're currently ingesting a vast amount of data without considering its value in understanding our customers and their experiences with our company.
Continue reading...
-
3 Questions to Answer Before Embarking on a Martech Stack Revamp
As leaders embark on a martech stack revamp, answer three essential questions before investing in a new solution.
Continue reading...
