Articles
MarTech can make or break a business. That's what makes RFPs such a critical part of the procurement process. Here experts share tips for creating a great RFP.
Continue reading...
Personalization, channel convergence and mobile commerce are a few of the marketing basics businesses should master before moving on to emerging tech.
Continue reading...
How to put marketing technology to work in the best interests of your customers.
Continue reading...
Marketers are tasked with both cutting costs and simplifying their martech stacks, while also remaining on the cutting edge of tech innovations. Impossible?
Continue reading...
The convergence of tech and marketing has organizations looking for the talent capable of balancing both.
Continue reading...
Are marketing technology vendors invested in compliance readiness for the General Data Protection Rule (GDPR)? Or have they taken the casual, toss-up-a-few-blog-posts kinda approach? Tim Walters, partner and privacy lead with New York City-based Digital Clarity Group and a GDPR analyst, told CMSWire the commitment from MarTech vendors
Continue reading...
Marketing technology vendors face a "multi-faceted" challenge to ensure their personal-data-gathering systems comply with the European Union’s General Data Protection Rule (GDPR).
Specifically, they must secure data against unauthorized access, facilitate a deeper level of customer consent, provide auditable descriptions of actual data use, and be able to verify
Continue reading...
BOSTON — Organizations striving to deliver exceptional digital customer experiences often forget to clean up their own house first.
In other words, you can’t be customer-centric if you’re not brand-centric. That means alignment across the entire organization, and not with just the customer experience team.
Continue reading...
BOSTON — Marketing technology is getting real. Or, more specifically, marketing technologists are getting real.
Real, as in marketing technologist has become a recognized profession operating at the intersection of marketing, technology and management.
Continue reading...
Forrester's latest Wave for Digital Experience Platforms (DXP) emphasized vendors' "breadth of the portfolio and quality of integration."
Providers that do well in each area bring digital experience practitioners the "best of both worlds," Forrester senior analyst Mark Grannan told CMSWire in an interview this week. Grannan wrote the report
Continue reading...
BOSTON — Twenty-one thousand people descended upon the Boston Exhibition and Convention Center this week for HubSpot’s annual INBOUND marketing conference.
What draws so many people to this event?
The mini pigs-in-a-blanket appetizers, former First Lady Michelle Obama’s appearance, co-founders Brian Halligan and Dharmesh Shah’s always-entertaining keynote and vendors
Continue reading...
Following through on a promise to invest in artificial intelligence (AI), Demandbase, a San Francisco-based B2B marketing technologies provider, has released a new AI technology that better enables B2B companies to turn digital signals into actions.
Continue reading...
Anita Brearton's official title is founder and CEO, but she says the stories she hears from clients also make her a “marketing mom.”
“We hear all the marketing sob stories,” said Brearton, whose Boston-based company CabinetM offers a discovery and management platform for marketing technology strategy and digital transformation. Our expenses are out of control. Our security isn’t tight enough. Our storage isn’t large enough. We have five different contracts with the same marketing automation vendor.
Continue reading...
Grab the aspirin, find your magnifying glass and pour yourself a glass of wine.
The number of marketing technology solutions featured in Scott Brinker’s much-anticipated yearly landscape graphic grew for the fifth straight time, eclipsing the 5,000 mark.
Brinker, editor of chiefmartec.com and chair of the MarTech conference that
Continue reading...
Displaying 1-14 of 46