Articles
Tag: marketing technology
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Is Marketing Facing a Tech Knowledge Deficit?
A recent survey found only 22% of CMOs have a clear understanding of the importance, use and benefits of technology. Does this ring true?
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6 Best Practices That Will Improve Your Digital Marketing Strategy
It doesn’t matter how great your product or service is, if you can’t market it to the right people, nobody will use it, making a solid marketing strategy a must
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Opening Up the Email Marketing Engine to Artificial Intelligence
The artificial intelligence use case for email marketing is gaining steam. How are marketers putting it to use?
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Google's Newest Fine Turns up the Heat for Big Tech in Europe
Google's recent fine by the French competition authority is just the latest move by regulators to try and keep Big Tech under control.
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Salesforce Updates Digital 360 With New Features to Marketing and Commerce Clouds
Salesforce expands its customer data platform, introduces new data integrations, partners with Google for first-party data, and more.
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CX Decoded Podcast: Taming the Martech Chaos With Anita Brearton
CX Decoded Podcast caught up with Anita Brearton, who provides tips on how to tame the marketing technology stack chaos.
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How To Liberate Marketing From Mundane Tasks With AI
In 2021 brands need to be more adaptive and assemble experiences more quickly to meet digital savvy customer’s evolving needs and expectations.
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5 Ways to Obtain Genuine Customer Feedback
Obtaining genuine feedback from customers is never easy, and seems to be getting harder to obtain. Here are five ways get more feedback and insight.
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2020 Contributors of the Year: Anita Brearton
Brearton's article, "Marketing in a Time of Crisis" was the most read article on CMSWire in 2020 and for good reason. Learn more about Anita in this profile.
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A Look at Marketing's Biggest Data Challenges of the 2020s, Part 2
In part 2 of our breakdown of what will be critical for marketers throughout the next decade, we look at data accuracy, exclusivity & legal permissions.
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API Security: 6 Important Best Practices
Gartner predicted that application security spending would reach $3.2 billion in 2020, a 6% increase from 2019 and with it comes the need for API security.
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A Look at Marketing's Biggest Data Challenges of the 2020s
Recent data from the Martech 2030 report highlights what will be one of marketers' biggest challenges in 2020, data distillation and activation.
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Martech Stacks Are Being Underutilized By Marketers, How Much Does It Matter?
Marketers still aren’t using the full breadth of capabilities in their marketing technology stack, what if anything should leadership do?
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Why Marketing Operations Got a Billion-Dollar Nod in Adobe-Workfront Acquisition
Adobe's Workfront acquisition is part of a larger trend of companies coupling digital asset management with content collaboration and production capabilities.
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