Articles
Tag: marketing technology
-
Why the New York Times Merged Martech With Engineering
CMSWire talked to the NY Times about its martech ecosystem and why it has merged it's martech and engineering teams. Part 2 of a 2 part series.
Continue reading...
-
A Look at One Organization's Homegrown Approach to Martech
We caught up with a Maya Gumennik of SmarterTravel to discuss how her team selects and builds marketing technology in the competitive travel industry.
Continue reading...
-
Investors Talk Next Steps for the Digital Experience and Martech Spaces
We asked investors to share their thoughts on hot trends in the martech and digital experience space.
Continue reading...
-
What Traits and Skills Do Martech Leaders Need to Succeed?
An exploration of the marketing tech and business skills and traits necessary to be a successful leader in today's evolving martech landscape
Continue reading...
-
What Marketers Learned in 2018
Dennis Shiao shares his thoughts, along with other marketers, on what they learned this year, and what's in store for in 2019.
Continue reading...
-
The 5 Biggest Martech Acquisitions of 2018
CMSWire's Dom Nicastro breaks down the top five marketing technology acquisitions of 2018.
Continue reading...
-
6 Tips for a Smoother Marketing Technology Integration Process
Martech integrations are always challenging, with vendors, timelines, development and more. To help smooth the road, we've asked experts to share their tips.
Continue reading...
-
What Separates One Customer Data Platform From the Next?
Real Story Group's new report on customer data platforms (CDPs) looks at the software's quick rise and possible future. Here's a look at the trends.
Continue reading...
-
12 Things Marketers Should Know About MarTech's New Categories
Scott Brinker's latest Martech Supergraphic includes two new categories. We caught up with experts to explain how to make the most of them.
Continue reading...
-
MarTech Sandwiches: A Tasty Approach to Integration Mapping
Sandwiches can model just about any conundrum — including the choices inherent to mapping and integrating martech stacks.
Continue reading...
-
What Do I Spend on MarTech This Year?
With the number of marketing technology tools growing, it's hard to know where and how much to invest.
Continue reading...
-
7 Tips to Improve Your Marketing Technology 'Request For Proposals' (RFP)
MarTech can make or break a business. That's what makes RFPs such a critical part of the procurement process. Here experts share tips for creating a great RFP.
Continue reading...
-
Master Marketing Basics Before Taking On Emerging Tech
Personalization, channel convergence and mobile commerce are a few of the marketing basics businesses should master before moving on to emerging tech.
Continue reading...
-
Tame the MarTech Beast for Better Customer Journeys
How to put marketing technology to work in the best interests of your customers.
Continue reading...