Articles
Tag: marketing technology
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Managing Your Martech Stack in a World of Constant Flux
Today we catch up with companies who are managing their martech stacks to gain insights on how they try to take advantage of their tool sets.
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Why Marketers Can't Realize the Full Potential of Their Martech Stack
Gartner found that marketers only use 58% of their martech stack's full capabilities, which seems like a lot of lost opportunity. What's going on?
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Martech Management: You Don't Have to Go It Alone
Regardless of depth of expertise, no single person can be an expert across the full landscape of marketing technology.
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CMOs Share Ways to Save Money as Martech Investments Decline
According to Gartner marketing budgets have declined again. We asked CMOs to share their best tips when it comes to saving on martech and marketing budgets.
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MarTech Attendees Dish on Tech Chaos, Marketing Technologist Superpowers
CMSWire's Dom Nicastro caught up with attendees of the recent MarTech Conference to discuss their challenges and takes on martech trends.
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5 Takeaways from MarTech East Conference
CMSWire attended the MarTech East Conference in Boston to discover the latest trends in marketing technology.
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What's the Playbook for $Billion-Plus Martech Private Equity Acquisitions?
Billion-dollar martech acquisitions by PE firms now seem commonplace and they can change a company's landscape and potentially affect product roadmaps.
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Sometimes a 270-Degree View of the Customer Is Enough
We're currently ingesting a vast amount of data without considering its value in understanding our customers and their experiences with our company.
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3 Questions to Answer Before Embarking on a Martech Stack Revamp
As leaders embark on a martech stack revamp, answer three essential questions before investing in a new solution.
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The Newfound Power of DAM
DAM must be seen as more than just DAM: it is a critical component of the marketing technology system.
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What Does Martech's Ecosystem Evolution Mean for Marketers?
How do marketers sort through their martech ecosystem while somehow artfully and skillfully integrating software you've built? Now add 7000+ martech options.
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Why the New York Times Merged Martech With Engineering
CMSWire talked to the NY Times about its martech ecosystem and why it has merged it's martech and engineering teams. Part 2 of a 2 part series.
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A Look at One Organization's Homegrown Approach to Martech
We caught up with a Maya Gumennik of SmarterTravel to discuss how her team selects and builds marketing technology in the competitive travel industry.
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Investors Talk Next Steps for the Digital Experience and Martech Spaces
We asked investors to share their thoughts on hot trends in the martech and digital experience space.
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