Articles
Tag: marketing technology
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What's the Playbook for $Billion-Plus Martech Private Equity Acquisitions?
Billion-dollar martech acquisitions by PE firms now seem commonplace and they can change a company's landscape and potentially affect product roadmaps.
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Sometimes a 270-Degree View of the Customer Is Enough
We're currently ingesting a vast amount of data without considering its value in understanding our customers and their experiences with our company.
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3 Questions to Answer Before Embarking on a Martech Stack Revamp
As leaders embark on a martech stack revamp, answer three essential questions before investing in a new solution.
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The Newfound Power of DAM
DAM must be seen as more than just DAM: it is a critical component of the marketing technology system.
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What Does Martech's Ecosystem Evolution Mean for Marketers?
How do marketers sort through their martech ecosystem while somehow artfully and skillfully integrating software you've built? Now add 7000+ martech options.
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Why the New York Times Merged Martech With Engineering
CMSWire talked to the NY Times about its martech ecosystem and why it has merged it's martech and engineering teams. Part 2 of a 2 part series.
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A Look at One Organization's Homegrown Approach to Martech
We caught up with a Maya Gumennik of SmarterTravel to discuss how her team selects and builds marketing technology in the competitive travel industry.
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Investors Talk Next Steps for the Digital Experience and Martech Spaces
We asked investors to share their thoughts on hot trends in the martech and digital experience space.
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What Traits and Skills Do Martech Leaders Need to Succeed?
An exploration of the marketing tech and business skills and traits necessary to be a successful leader in today's evolving martech landscape
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What Marketers Learned in 2018
Dennis Shiao shares his thoughts, along with other marketers, on what they learned this year, and what's in store for in 2019.
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The 5 Biggest Martech Acquisitions of 2018
CMSWire's Dom Nicastro breaks down the top five marketing technology acquisitions of 2018.
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6 Tips for a Smoother Marketing Technology Integration Process
Martech integrations are always challenging, with vendors, timelines, development and more. To help smooth the road, we've asked experts to share their tips.
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What Separates One Customer Data Platform From the Next?
Real Story Group's new report on customer data platforms (CDPs) looks at the software's quick rise and possible future. Here's a look at the trends.
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12 Things Marketers Should Know About MarTech's New Categories
Scott Brinker's latest Martech Supergraphic includes two new categories. We caught up with experts to explain how to make the most of them.
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