Articles
Tag: marketing technology
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Why Marketing Operations Got a Billion-Dollar Nod in Adobe-Workfront Acquisition
Adobe's Workfront acquisition is part of a larger trend of companies coupling digital asset management with content collaboration and production capabilities.
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Microsoft Clarity Offers Marketers Clear Measures for Better User Interfaces
Microsoft launched Clarity as a straightforward digital analytics solution that is simple to use for developers and non-developers alike.
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Why Integration Is Trumping All Marketing Technology Requirements
Recent research shows that in a world of shifting demands and needs marketers value integration most of all. Here we explore the underlying reasons.
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Could Demandbase's Acquisition of Engagio Signal Larger Martech Convergence?
Will Demandbase's acquisition of Engagio spark a convergence of marketing automation and account-based marketing software?
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How to Build the Right Digital Experience Stack for Your Business
The variables and core technologies you need to put together the right DX stack for your business.
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How 3 CMOs Grapple With Budget Changes Due to COVID-19
Forrester has grim forecasts for marketing budgets. Here's how three CMOs are grappling with the sudden changes due to COVID-19.
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How 6 Martech Companies Are Handling Operations During COVID-19
We caught up with six marketing technology companies to find out how they've handled operations during the COVID-19 crisis.
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7 Considerations for Building a Martech Roadmap
Most marketing leaders agree that a marketing technology roadmap is a necessity but how to get it done is another story. Let's look at some of the challenges.
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Managing Your Martech Stack in a World of Constant Flux
Today we catch up with companies who are managing their martech stacks to gain insights on how they try to take advantage of their tool sets.
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Why Marketers Can't Realize the Full Potential of Their Martech Stack
Gartner found that marketers only use 58% of their martech stack's full capabilities, which seems like a lot of lost opportunity. What's going on?
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Martech Management: You Don't Have to Go It Alone
Regardless of depth of expertise, no single person can be an expert across the full landscape of marketing technology.
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CMOs Share Ways to Save Money as Martech Investments Decline
According to Gartner marketing budgets have declined again. We asked CMOs to share their best tips when it comes to saving on martech and marketing budgets.
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MarTech Attendees Dish on Tech Chaos, Marketing Technologist Superpowers
CMSWire's Dom Nicastro caught up with attendees of the recent MarTech Conference to discuss their challenges and takes on martech trends.
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5 Takeaways from MarTech East Conference
CMSWire attended the MarTech East Conference in Boston to discover the latest trends in marketing technology.
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