Articles
Tag: marketing technology
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2020 Contributors of the Year: Anita Brearton
Brearton's article, "Marketing in a Time of Crisis" was the most read article on CMSWire in 2020 and for good reason. Learn more about Anita in this profile.
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A Look at Marketing's Biggest Data Challenges of the 2020s, Part 2
In part 2 of our breakdown of what will be critical for marketers throughout the next decade, we look at data accuracy, exclusivity & legal permissions.
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API Security: 6 Important Best Practices
Gartner predicted that application security spending would reach $3.2 billion in 2020, a 6% increase from 2019 and with it comes the need for API security.
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A Look at Marketing's Biggest Data Challenges of the 2020s
Recent data from the Martech 2030 report highlights what will be one of marketers' biggest challenges in 2020, data distillation and activation.
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Martech Stacks Are Being Underutilized By Marketers, How Much Does It Matter?
Marketers still aren’t using the full breadth of capabilities in their marketing technology stack, what if anything should leadership do?
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Why Marketing Operations Got a Billion-Dollar Nod in Adobe-Workfront Acquisition
Adobe's Workfront acquisition is part of a larger trend of companies coupling digital asset management with content collaboration and production capabilities.
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Microsoft Clarity Offers Marketers Clear Measures for Better User Interfaces
Microsoft launched Clarity as a straightforward digital analytics solution that is simple to use for developers and non-developers alike.
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Why Integration Is Trumping All Marketing Technology Requirements
Recent research shows that in a world of shifting demands and needs marketers value integration most of all. Here we explore the underlying reasons.
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Could Demandbase's Acquisition of Engagio Signal Larger Martech Convergence?
Will Demandbase's acquisition of Engagio spark a convergence of marketing automation and account-based marketing software?
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How to Build the Right Digital Experience Stack for Your Business
The variables and core technologies you need to put together the right DX stack for your business.
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How 3 CMOs Grapple With Budget Changes Due to COVID-19
Forrester has grim forecasts for marketing budgets. Here's how three CMOs are grappling with the sudden changes due to COVID-19.
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How 6 Martech Companies Are Handling Operations During COVID-19
We caught up with six marketing technology companies to find out how they've handled operations during the COVID-19 crisis.
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7 Considerations for Building a Martech Roadmap
Most marketing leaders agree that a marketing technology roadmap is a necessity but how to get it done is another story. Let's look at some of the challenges.
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Managing Your Martech Stack in a World of Constant Flux
Today we catch up with companies who are managing their martech stacks to gain insights on how they try to take advantage of their tool sets.
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