Articles
Tag: marketing technology
-
12 Things Marketers Should Know About MarTech's New Categories
Scott Brinker's latest Martech Supergraphic includes two new categories. We caught up with experts to explain how to make the most of them.
Continue reading...
-
MarTech Sandwiches: A Tasty Approach to Integration Mapping
Sandwiches can model just about any conundrum — including the choices inherent to mapping and integrating martech stacks.
Continue reading...
-
What Do I Spend on MarTech This Year?
With the number of marketing technology tools growing, it's hard to know where and how much to invest.
Continue reading...
-
7 Tips to Improve Your Marketing Technology 'Request For Proposals' (RFP)
MarTech can make or break a business. That's what makes RFPs such a critical part of the procurement process. Here experts share tips for creating a great RFP.
Continue reading...
-
Master Marketing Basics Before Taking On Emerging Tech
Personalization, channel convergence and mobile commerce are a few of the marketing basics businesses should master before moving on to emerging tech.
Continue reading...
-
Tame the MarTech Beast for Better Customer Journeys
How to put marketing technology to work in the best interests of your customers.
Continue reading...
-
How to Simplify and Increase the Complexity of Your MarTech Stack at the Same Time
Marketers are tasked with both cutting costs and simplifying their martech stacks, while also remaining on the cutting edge of tech innovations. Impossible?
Continue reading...
-
10 Skills and Traits of Great Marketing Technologists
The convergence of tech and marketing has organizations looking for the talent capable of balancing both.
Continue reading...
-
11 MarTech Vendors Reveal GDPR Compliance Plans
The GDPR deadline is coming up fast. Is your organization ready?
Continue reading...
-
Are MarTech Vendors Prepared as GDPR Deadlines Approach?
Marketing technology vendors face a "multi-faceted" challenge to ensure their personal-data-gathering systems comply with the European Union’s General Data Protection Rule (GDPR). Specifically, they must secure data against unauthorized access, facilitate a deeper level of customer consent, provide auditable descriptions of actual data use, and be able to verify
Continue reading...
-
Customer Experience Is a Cross-Organizational Function
BOSTON — Organizations striving to deliver exceptional digital customer experiences often forget to clean up their own house first. In other words, you can’t be customer-centric if you’re not brand-centric. That means alignment across the entire organization, and not with just the customer experience team.
Continue reading...
-
Marketing Technologists Take Their Rightful Place Says Scott Brinker
BOSTON — Marketing technology is getting real. Or, more specifically, marketing technologists are getting real. Real, as in marketing technologist has become a recognized profession operating at the intersection of marketing, technology and management.
Continue reading...
-
Forrester: Digital Experience Leaders Embrace Portfolio Depth & Integration
Forrester's latest Wave for Digital Experience Platforms (DXP) emphasized vendors' "breadth of the portfolio and quality of integration." Providers that do well in each area bring digital experience practitioners the "best of both worlds," Forrester senior analyst Mark Grannan told CMSWire in an interview this week. Grannan wrote the report
Continue reading...
-
HubSpot INBOUND Attendees Share Marketing Challenges and Strategies
BOSTON — Twenty-one thousand people descended upon the Boston Exhibition and Convention Center this week for HubSpot’s annual INBOUND marketing conference. What draws so many people to this event? The mini pigs-in-a-blanket appetizers, former First Lady Michelle Obama’s appearance, co-founders Brian Halligan and Dharmesh Shah’s always-entertaining keynote and vendors
Continue reading...
Displaying 1-14 of 49
- 1
- 2
- 3
- 4
- Next Page ›