Articles
Tag: marketing technology
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What Traits and Skills Do Martech Leaders Need to Succeed?
An exploration of the marketing tech and business skills and traits necessary to be a successful leader in today's evolving martech landscape
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What Marketers Learned in 2018
Dennis Shiao shares his thoughts, along with other marketers, on what they learned this year, and what's in store for in 2019.
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The 5 Biggest Martech Acquisitions of 2018
CMSWire's Dom Nicastro breaks down the top five marketing technology acquisitions of 2018.
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6 Tips for a Smoother Marketing Technology Integration Process
Martech integrations are always challenging, with vendors, timelines, development and more. To help smooth the road, we've asked experts to share their tips.
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What Separates One Customer Data Platform From the Next?
Real Story Group's new report on customer data platforms (CDPs) looks at the software's quick rise and possible future. Here's a look at the trends.
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12 Things Marketers Should Know About MarTech's New Categories
Scott Brinker's latest Martech Supergraphic includes two new categories. We caught up with experts to explain how to make the most of them.
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MarTech Sandwiches: A Tasty Approach to Integration Mapping
Sandwiches can model just about any conundrum — including the choices inherent to mapping and integrating martech stacks.
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What Do I Spend on MarTech This Year?
With the number of marketing technology tools growing, it's hard to know where and how much to invest.
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7 Tips to Improve Your Marketing Technology 'Request For Proposals' (RFP)
MarTech can make or break a business. That's what makes RFPs such a critical part of the procurement process. Here experts share tips for creating a great RFP.
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Master Marketing Basics Before Taking On Emerging Tech
Personalization, channel convergence and mobile commerce are a few of the marketing basics businesses should master before moving on to emerging tech.
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Tame the MarTech Beast for Better Customer Journeys
How to put marketing technology to work in the best interests of your customers.
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How to Simplify and Increase the Complexity of Your MarTech Stack at the Same Time
Marketers are tasked with both cutting costs and simplifying their martech stacks, while also remaining on the cutting edge of tech innovations. Impossible?
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10 Skills and Traits of Great Marketing Technologists
The convergence of tech and marketing has organizations looking for the talent capable of balancing both.
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11 MarTech Vendors Reveal GDPR Compliance Plans
The GDPR deadline is coming up fast. Is your organization ready?
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