Articles
Tag: mktgnation
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Queen Latifah Shares the Crown Jewels of Branding at Marketo Summit
All hail the queen — award-winning singer, actress and producer Queen Latifah, who made the following royal decree in her Marketo Summit keynote to a roomful of marketers: Know thyself. Stay connected to who you are. And that’s real talk.
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Marketo Talks Up Project Orion, ABM Enhancements at Summit
Marketo CEO Steve Lucas told the 6,500-plus attendees at its Marketing Nation Summit customer conference Monday that the company has successfully migrated many customers onto its big data re-architecture formerly code-named Project Orion.
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Getting from Good to Great Digital Marketing #mktgnation
Challenges including empowered buyers, proliferating engagement channels, tightening resources and an increasing responsibility to drive revenue are all making the job of today’s marketer more difficult and complex. However, as detailed in a keynote presentation entitled “Getting from Good to Great Marketing” at the recent Marketing Nation virtual conference,
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