Articles
Tag: mobile experience
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Why Mobile Customer Experience Is Still Lagging
Most firms still fall far short of excellent, or even good, mobile CX.
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Think Outside the CAPTCHA Box
Mobile devices make our lives easier. But they also open us up to increased potential for fraud and security issues. Verifying mobile device users is something all businesses should be thinking about, especially as more of our activities — both professional and personal — are conducted via apps.
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Deflating Common Mobile Content and Design Misconceptions
In their rush to cater to the ever-increasing number of mobile device users, many developers, web designers and content producers have come to believe in some common — and outdated — misconceptions. Let’s set the record straight.
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Discussion Point: More About Reaching Your Mobile Customers
More customers are using digital devices before and during their shopping journey, including smartphones but also tablets and laptop computers, and much more digital information is available to them. That was true when analysts at Deloitte Digital wrote those words late last year — and even more true today.
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Discussion Point: How To Reach Your Mobile Customers
All this month we've been sharing advice about jump starting your mobile strategy, especially in light of the upcoming holiday season. By any measure, mobile is booming. As Boston Retail Partners, a retail management consulting firm, notes in its 2015 POS/Customer Engagement Benchmarking Survey (registration required), "Consumers and
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Jump Start Your Mobile Strategy This Holiday Season
Mobile is on track to boom this year. Just look at its performance in 2014: According to IBM Digital Analytics Benchmark, 45 percent of all online traffic to retail websites and apps came from smartphones and tablets between Nov. 1 and Dec. 31.
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Grab the Attention of Hungry Mobile Customers
Someone downloaded your mobile app. Awesome. So now what are you doing in the next 30 days? It may mean the difference between keeping that potential customer engaged and losing them in the deep digital sea. Researchers found in a study released June 30 that four out of five
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Broken Bad: How One Company Plans to Fix Online Customer Experience
When is the last time you did business on the web and came away thrilled by the experience? OK, maybe thrilled is asking too much, how about with just a hint of the warm-fuzzies? If you’re typical, the answer is “almost never.” And, yes, we’re being generous with the “almost.
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What the Future of Mobile Means for Online Social Networks
The Open Mobile Alliance (OMA) recently released its social web specifications for the OMA Social Network Web (SNeW) Enabler. What is it? And what does it mean for the future of social networks and the mobile web? Open Mobile Alliance The Open Mobile Alliance, founded in 2002, helps to
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How to Optimize Mobile for Holiday Purchases [Infographic]
Only nineteen more days until Cyber Monday — the day when customers, hungover from Thanksgiving meals and recovering from Black Friday brawls, go online to finish (or for some, start) their holiday shopping. Each year the competition to offer the best prices gets tougher.
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Free Wi-Fi Could Boost Retail Sales, Survey Shows
There's no doubt mobile in the marketplace influences the way consumers shop. Whether they are using their smartphone to compare prices or pulling out tablets to access coupons and retail discounts, consumers are increasingly incorporating mobile devices into their shopping experiences.
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Is Your Mobile Site More Responsive than the Fortune 100?
Struggling to keep up with the changing mobile landscape? Do you feel like if you just had the resources of say, a Fortune 100 company, you'd be more equipped to optimize your website for a mobile audience? Perhaps you should reconsider.
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The Sound of Illiri Connects the Mobile Experience
While mobile devices can facilitate engagement on the go, connecting mobile devices together is usually left to connecting via a hotspot or bumping phones together. But being that we’re mobile, what if we could establish instant, secure connections between devices even when we're not near each other? Enter Illiri.
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Small Businesses Missing Out on Big Mobile Opportunity
Small businesses are facing a mobile challenge. While consumers are increasingly turning to their mobile devices to shop, share and socialize, small businesses seem reluctant to mobilize, making it harder for them to leverage their mobile audience. Mobile Optimization for All Defining mobile can be challenging in itself.
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