Articles
Marketing automation, if done right, works.
A targeted email performs better than a generic email, and a personalized call to action will always work better than a generic one. So that’s the good news.
The not so good news is: everyone is jumping on the bandwagon.
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When I think about what automated engagement marketing means, a really simple definition comes to mind: meeting my needs in my time of need. Done right, companies can successfully build strong relationships with customers who benefit from new and expanded projects leading to increased revenues.
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