Articles
Tag: relationships
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How Thick Data Helps You Build Emotional Connections With Customers
Quantitative data only goes so far. To understand your customer's emotional needs, thick data gets to the source.
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The High Toll of Toxic Workplace Dynamics
One toxic employee can ruin a great place. That's why employers should understand how a toxic worker can be a drain on productivity and what to do about it.
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Marketers, Data Collection and the E-Word: Ethics
Collection of customer data has brought marketers to a turning point: do you stand on the side of exploitation or relationship building?
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Relationships & Results Before Contracts: How to Win More Business
The way businesses buy from and sell to each other has changed. First, customers have become more demanding, insisting on more complex, customized solutions—with different levels of sales support. Companies accustomed to selling products and walking away are being forced to prove how they add real value.
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Give Your Customers Face Time or Someone Else Will
how to build stronger customer relationships
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The Power of Apologizing to Customers #CRMEvolution
Former marketing and sales professional, turned college professor Robert Bergman believes that certain tried and true principles of good personal relationships can be carried over into establishing, maintaining and enhancing customer relationships.
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Chris Brogan: Stay Focused, Stay Social and Be Nice
Chris Brogan is a lot of things … an author, journalist, marketing consultant, public speaker and "veteran of the social media revolution." He's CEO of Owner Media Group, publisher of a digital business magazine called, not surprisingly, Owner.
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Chris Brogan Shares the Secret to Digital Relationships
If you don’t already know who Chris Brogan is, you need to read this. If you do, you won’t need any convincing, skip past the next paragraph. For anyone who needs a refresher, Brogan is a co-author of The New York Times best-selling book "Trust Agents: Using the Web to Build Influence, Improve Reputation," and "Earn Trust and Impact Equation, Are You Making Things Happen or Just Making Noise? " which
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Predicting Customer Behavior with Analytics Begins with a Plan
Companies collect a lot of information about their customers’ behaviors. How much of that data is actually used to improve upon the customer experience? According to a recent survey by Alteryx and AbsolutData, customer analytics is used primarily for customer-focused sales and marketing activities, but much of that data is
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Using Emotional Experience Design to Engage Customers on Your Website
Ron Rogowski and his team of researchers at Forrester Research, look at what they call emotional experience design and how it affects the way it can create online experiences that “deeply engage customers” in a new report called Emotional Experience Design, In the book Emotional Design: Why We Love (or Hate) Everyday Things, author Donald A.
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