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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

Editorial
A lion mascot sits alone on empty stadium bleachers with its head in its hands, conveying disappointment, frustration or defeat. A press box and clear blue sky appear in the background.
Brands Are Winning Attention and Losing the Memory Game
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Editorial
Two residential mailboxes mounted side by side on a wooden post in a suburban neighborhood. The mailbox doors are closed, with red flags lowered, and a house is softly blurred in the background.
Which Email Marketing Trends Are Truly Worth It?
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News
Big GOOGLE sign on a facade of glass taken in Seattle.
Google Adds AI Visibility Reports to Search Console
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A conference hallway with Sitecore signage at the Sitecore Symposium 2025 at the Walt Disney Dolphin Resort in Orlando, Fla.
Sitecore Acquires Scrunch to Boost AI Search Visibility
A blue semi-truck sits precariously on the broken edge of a collapsed bridge spanning a body of water. A large section of the bridge has fallen into the water below, leaving a wide gap between the remaining sections. The scene is set under a cloudy sky, with shoreline vegetation and distant buildings visible in the background.
Veracity Over Volume: Stay Standing During the Great Content Collapse
Two rolling suitcases sit near a large airport terminal window as a passenger jet takes off in the background. One suitcase is bright yellow, while the other is silver and topped with a hat and sunglasses, evoking leisure travel and vacation planning.
The Purchase Signal Most Brands Are Ignoring: The Booked Trip
A small autonomous delivery robot travels along a city street at dusk, illuminated by surrounding lights and vehicle headlights. Motion blur in the background emphasizes movement as the four-wheeled robot, carrying a small orange safety flag, navigates an urban environment independently.
Why Customer Experience Is Now Your AI Visibility Strategy
Close-up of a smartphone displaying the Figma logo on screen, with a blurred purple background.
Figma Make Brings Visual Editing to Live Codebases
Stacked tiles featuring the Salesforce cloud logo on a blue background, illustrating the brand’s platform ecosystem and identity.
Salesforce Acquires Contentful to Power Agentforce Content
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Articles Tagged "Scott Brinker"(Page 2)

Feature
Article
Digital Marketing
Customer Experience Is in Urgent Need of a Fix #MarTech
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Article
Digital Marketing
Avoid Impulse Buys when Shopping for Marketing Technology
Feature
Article
Digital Marketing
Honey, Did We Shrink the Marketing Technology Landscape?
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Article
Digital Marketing
The Marketing Tech Landscape Isn't As Scary As You Think
Feature
Article
Digital Marketing
Marketing Tech Landscape: 'Inspiring, Frightening' [Infographic]
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Article
Digital Marketing
Part II: Buy or Build a Marketing Cloud? What Practitioners Say
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Article
Digital Marketing
Buy or Build a Marketing Cloud?
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Article
Digital Marketing
What Digital Marketers Really Think #MarTech
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Article
Digital Marketing
Feed the Marketing Automation Machine with Interactive Content
Feature
Article
Digital Marketing
Segmentation Is About to Get Interesting
Feature
Article
Customer Experience
Hey, Marketer: Stop Thinking About Vendors First
Feature
Article
Customer Experience
Marketing Software Selection: Find Your IT Champion
Feature
Article
Customer Experience
Remedies for 947 Marketing Software Vendor Headaches
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Article
Web CMS
9 Key Facts about Web CMS in the Marketing Technology Landscape
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Article
Customer Experience
Pass the Infographic and the Excedrin: Digital Marketing is Too Complicated
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Article
Customer Experience
Digital Marketing Files: Crowded Technology Landscape? Bring It On!
Feature
Article
Customer Experience
2014: The Year Agile Marketing Takes Off
Feature
Article
Customer Experience
CIO Reports to CMO: Technology Under Marketing? #gilbane
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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