Articles
Recent research shows that in a world of shifting demands and needs marketers value integration most of all. Here we explore the underlying reasons.
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Will the crisis will inspire martech firms to further embrace digital operations and digital customer experience, strengthen performance marketing and tools?
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How do marketers sort through their martech ecosystem while somehow artfully and skillfully integrating software you've built? Now add 7000+ martech options.
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CMSWire caught up with marketers at the MarTech Conference East to discuss top customer experience priorities.
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BOSTON — As the leaves in this New England city change colors and meet their demise, discussions of artificial intelligence and its practical application in marketing remain very much alive.
What’s a marketing conference, after all, without talk of artificial intelligence?
Scott Brinker’s MarTech Conference, held this week at
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BOSTON — Marketing technology is getting real. Or, more specifically, marketing technologists are getting real.
Real, as in marketing technologist has become a recognized profession operating at the intersection of marketing, technology and management.
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Grab the aspirin, find your magnifying glass and pour yourself a glass of wine.
The number of marketing technology solutions featured in Scott Brinker’s much-anticipated yearly landscape graphic grew for the fifth straight time, eclipsing the 5,000 mark.
Brinker, editor of chiefmartec.com and chair of the MarTech conference that
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Agile marketing sounds great in theory: a sort of Holy Grail that answers all the current challenges of marketing in a digital world.
But in practice it requires a huge shift in marketing management and operations.
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Marketing can feel like a herculean task these days.
From internal demands and dynamics to outside forces, the pace of change is mind-numbing.
Agile marketing has emerged in the last few years as a way to tame the never-ending demands of modern marketing.
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I’m bad at sports analogies but let’s give this a try.
Imagine you’re a coach and you meet your new track team: Usain Bolt, Jackie Joyner-Kersee, Jesse Owens and Florence Griffith Joyner.
But there’s a problem.
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Scott Brinker knows all too well the complexity of the marketing technology landscape.
He created the famous supergraphic that now lists more than 3,500 MarTech companies. Editor of chiefmartec.com and co-founder and CTO of Boston-based ion interactive, Brinker unveiled his latest MarTech landscape monster graphic in March
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LAS VEGAS — How marketers hone their skills and refine their strategies is more important than implementation of the latest, greatest technologies. That was the message from marketing technologist Scott Brinker at Marketo’s Marketing Nation Summit at the MGM Grand Hotel here yesterday.
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SAN FRANCISCO — Customer experience is the new marketing.
That’s the impression you walk away with after digesting all of the new marketing technology content and companies that are in this growing space.
With the fog clearing from the recent MarTech technology conference, this is the lens you and your
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SAN FRANCISCO - You could find a solution for just about any marketing technology need at MarTech: The Marketing Tech Conference here this week.
Want more insight about customer data? Check.
Integration with other Software-as-a-Service (SaaS) solutions? Just walk down the hall.
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