Articles
Tag: scott brinker
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Why Integration Is Trumping All Marketing Technology Requirements
Recent research shows that in a world of shifting demands and needs marketers value integration most of all. Here we explore the underlying reasons.
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Will Marketing Technology Tailwinds Help Power Through the COVID-19 Crisis?
Will the crisis will inspire martech firms to further embrace digital operations and digital customer experience, strengthen performance marketing and tools?
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What Does Martech's Ecosystem Evolution Mean for Marketers?
How do marketers sort through their martech ecosystem while somehow artfully and skillfully integrating software you've built? Now add 7000+ martech options.
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MarTech Conference Attendees Discuss Top Customer Experience Priorities
CMSWire caught up with marketers at the MarTech Conference East to discuss top customer experience priorities.
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Why Marketers Have AI on the Brain
BOSTON — As the leaves in this New England city change colors and meet their demise, discussions of artificial intelligence and its practical application in marketing remain very much alive. What’s a marketing conference, after all, without talk of artificial intelligence? Scott Brinker’s MarTech Conference, held this week at
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Marketing Technologists Take Their Rightful Place Says Scott Brinker
BOSTON — Marketing technology is getting real. Or, more specifically, marketing technologists are getting real. Real, as in marketing technologist has become a recognized profession operating at the intersection of marketing, technology and management.
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Make It Stop: MarTech Landscape Hits the 5,000 Mark
Grab the aspirin, find your magnifying glass and pour yourself a glass of wine. The number of marketing technology solutions featured in Scott Brinker’s much-anticipated yearly landscape graphic grew for the fifth straight time, eclipsing the 5,000 mark. Brinker, editor of chiefmartec.com and chair of the MarTech conference that
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Shift Your Marketing Metabolism Into High Gear With Agile
Agile marketing sounds great in theory: a sort of Holy Grail that answers all the current challenges of marketing in a digital world. But in practice it requires a huge shift in marketing management and operations.
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Why Agile Marketing Is the Antidote to Constant Change
Marketing can feel like a herculean task these days. From internal demands and dynamics to outside forces, the pace of change is mind-numbing. Agile marketing has emerged in the last few years as a way to tame the never-ending demands of modern marketing.
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Hacking Marketing: Out With the Old, In With the New Marketing Management
I’m bad at sports analogies but let’s give this a try. Imagine you’re a coach and you meet your new track team: Usain Bolt, Jackie Joyner-Kersee, Jesse Owens and Florence Griffith Joyner. But there’s a problem.
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DX Leaders: 'Embrace the Potential of MarTech'
Scott Brinker knows all too well the complexity of the marketing technology landscape. He created the famous supergraphic that now lists more than 3,500 MarTech companies. Editor of chiefmartec.com and co-founder and CTO of Boston-based ion interactive, Brinker unveiled his latest MarTech landscape monster graphic in March
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Making Sense of the Crazy MarTech Landscape #MktngNation
LAS VEGAS — How marketers hone their skills and refine their strategies is more important than implementation of the latest, greatest technologies. That was the message from marketing technologist Scott Brinker at Marketo’s Marketing Nation Summit at the MGM Grand Hotel here yesterday.
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The Future of MarTech Centers On Customer Experience
SAN FRANCISCO — Customer experience is the new marketing. That’s the impression you walk away with after digesting all of the new marketing technology content and companies that are in this growing space. With the fog clearing from the recent MarTech technology conference, this is the lens you and your
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MarTech Maturity: The Platforms are the Problem
SAN FRANCISCO - You could find a solution for just about any marketing technology need at MarTech: The Marketing Tech Conference here this week. Want more insight about customer data? Check. Integration with other Software-as-a-Service (SaaS) solutions? Just walk down the hall.
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