Articles
Tag: social selling
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When I Say 'Social Selling,' What I Mean Is 'Providing Value'
Social selling is quickly becoming a trending buzzword in the sales world. But while many are still trying to grasp the concept of social selling, others are learning that the medium might be different but the message is still the same.
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LinkedIn Incorporates PointDrive Technology in Sales Navigator Updates
LinkedIn added a new enterprise edition tier and other enhancements to Sales Navigator today, its sales tool for prospecting and insights. Officials at the Mountain View, Calif. professional network call it the biggest update since last June when it integrated Sales Navigator into Salesforce and Gmail.
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LinkedIn Enhances Social Selling Integrations in CRM, Email, Mobile
LinkedIn wants its social selling platform customers to get more out of their Salesforce customer relationship management (CRM) suite, their Gmail accounts and their sales mobile apps. The Mountain View, Calif. social professional network today released enhancements for its Sales Navigator platform, its social selling platform for sales agents.
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LinkedIn: Sales Agents Are Social Selling Fans
Social media selling is the new dinner-and-ballgame schmoozing for sales agents who can engage, understand buyer preferences and even close deals, according to LinkedIn. It’s not shocking LinkedIn would tout social as a great place to sell and to promote social selling as a strong technology. It offers the technology and overall
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Social Selling Vendor Releases Its Own CMS to Connect Sales, Marketing
San Francisco-based Trapit is advancing its mission of delivering relevant and engaging content today with the release of a proprietary web content management system (Web CMS). The company, which focuses on employee advocacy and social selling, said the CMS allows users to upload, organize, manage and publish assets without
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Hootsuite Acquires Social Selling App
Vancouver, British Columbia-based Hootsuite is expanding its toolset for sales executives through the acquisition of another Vancouver-based company, Sales Prodigy. Hootsuite plans to capitalize on Sales Prodigy's mobile app, which can help sales professionals build relationships with prospects on platforms like Twitter and Instagram.
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Trapit Takes On LinkedIn with Social Selling Platform
Social-selling platform provider Trapit wants to help companies deliver "relevant and engaging" content to employees and manage sharing through social channels. The company debuts a new platform today that combines Trapit's content discovery and curation technology with the employee advocacy tools it gained in the merger last December with Addvocate, officials said.
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B2B Organizations Still Not Sold on Social Selling
Most B2B organizations do not embrace social as a legitimate sales channel. And even less are offering training on social selling to sales professionals. Those are some of the findings of PeopleLinx's November survey of 254 B2B professionals on how they and their companies view social in the sales cycle.
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Can B2B Firms Really Get Anything Out of Social?
B2B and social media. Ok, we know. If you're in B2B marketing, there's a chance you may be rolling your eyes. Bringing back your Facebook impression stats to the CEO of a multi-billion manufacturing company probably won't get you the major holiday bonus. But social is where potential customers can
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PeopleLinx Wants to Help Users Morph to 'Social Sellers'
PeopleLinx was founded in 2009 by a pair of former LinkedIn employees. So why not focus the social platform there ? Today, though, the Philadelphia-based company is transforming into a more comprehensive "social selling" platform that helps social "no-shows" morph into "social sellers" through a variety of social and customer relationship
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Customer Analytics is in the Hands of CMO
Recently we inquired about the role big data plays in marketing. The answers were mixed. Most everyone agrees that big data can definitely impact the customer experience and customer loyalty, but not everyone understands how to make it happen.
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Book Review: The Ultimate Guide - How to Use Twitter for Social Selling
While few observers seriously question the potential value Twitter holds as a channel for social selling, there are many questions surrounding exactly how organizations can unlock that value.
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Social Selling: A Key Tool for Sales Representatives
Being a sales representative is becoming a more interactive and social job with the influence and increasingly important role of social media. Eloqua, creator of the Grande Guide series of modern marketing guides, has released its "Grande Guide to Social Selling ", which details how social selling through
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SalesCrunch Adds Company Collaboration to CrunchConnect
SalesCrunch (news, site) has updated its online social selling platform, CrunchConnect, with new functionality that improves your company's ability to collaborate. Taking Selling to Social Levels CrunchConnect is a new online presentation service. But it's not your typically WebEx.
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