Articles
Tag: social web
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Janrain's Portal Gets Inside the (Social) Minds of Customers
Janrain releases technology today that can reportedly help customer care agents get inside the minds of customers. Well, not literally, but at least it allows them to get a more "social" data profile of the customer including their "likes" and interests, the company claims. The Portland, Ore.-based customer identity management provider launched the technology today.
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Where is Apple Going With Its New Social Media Hire?
Does Apple need a face(book) lift? Doesn't seem that way. Just show us that white apple with the chunk taken out, and you've finished your branding work for the day. Right? For a brand that essentially doesn't need branding help, Apple's certainly thinking about social media.
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Face It: Effective Marketing is All Digital #WDS2
If you're still dragging your feet on digital technologies, it's time to stop. As Newcastle Beer brand director Quinn Kilbury said yesterday, "Everything you do has to be about digital. In fact, 100 percent of our marketing budget goes to digital.
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SDL Upgrades Intelligent Marketing Suite to Allow Video in Email Campaigns
Digital marketers struggle to make campaigns stand out, especially in people's crowded email inboxes. An upgrade to SDL's Intelligent Marketing Suite looks to help, with the addition of video capabilities in email marketing campaigns. The new video functionality is part of a general upgrade to the Email Manager part of
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Interview: SDL CEO Mark Lancaster on Culture + Building for the Enterprise
Mark Lancaster, CEO of SDL, says he loves culture, and whenever a company like SDL buys up another, smaller company, the cultural integration is the real key to a successful acquisition.
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Lithium Debuts Lithium Social Web, Social CRM Product Created with Social Dynamx Buy
Lithium has bought up social CRM provider Social Dynamx and turned it into Lithium Social Web, a social customer care service capable of responding to the deluge of social commentary now found in the mobile, connected world.
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Enterprise 2.0 Roll-up: From Social Media to Social Business
This week we discussed letting go of the baggage when moving from social media to social business, social web strategy and keeping up with the external enterprise. 4 Best Practices for Transitioning from Social Media to Social Business We've hopped around from 'Web 2.0' to 'Social Media' to 'Enterprise 2.
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4 Ingredients to a Successful Social Web Strategy
For many marketers, cross-channel marketing on the social web has been a dizzying, ad hoc and all-too-often unmeasured experiment. What many don’t understand is that the social web offers the greatest marketing opportunities we have ever seen, so it’s time to get serious.
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But I Want That: Social Networking in the Workplace
Years ago, when I first started working with customers on the concept of Intranets and corporate portals, people looked to the World Wide Web for a definition of what they wanted. In a discovery session with a client, one of the VPs said, “You know that new thing out there….
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SMBs Most Likely to Integrate Social Media Across Marketing Channels
While social media as we know has been around for a number of years, it’s only been a few since companies considered it part of its communications and marketing strategy, and even fewer since many actually started integrating social media and tracking its impact on engagement.
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Jive Integrates Facebook, Enriches the External Community Experience
Jive (news, site) has launched a new connector allowing Jive Engage-powered platforms to access and thrive on the busy Facebook communities, and maximise advantage of the messages. Mixing Business and Social The Jive Facebook Connector is a new tool for Jive Engage users, allowing them to link
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Enterprise 2.0 Roll-up: The Perks of Not Having a Plan
We preach about the importance of planning in almost every article concerning preparation for the future of the collaborative enterprise, but this week we're considering just the opposite: not having an in-depth strategy is a strategy in and of itself. Enterprise 2.
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Facebook Chat Now Available in Hotmail Inboxes Everywhere
When it was first announced that Hotmail would offer Facebook chat access from within the inbox, it was only available to six different regions.This week the Hotmail team has expanded the feature to reach customers worldwide. Dick Craddock, Group Program Manager for Windows Live Hotmail, fully admits that Gmail beat
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Klout Determines Social Rank, Lands US $8.5M in Funding
If you're wondering what it'll take to make it in 2011's Social Web circle, turn to Klout. The online influence measuring company is one of the first to be funded this year by the Kleiner Perkins Caufield & Byers sFund ("social" + "fund"), a US$ 250 million dollar social
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