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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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A person holds a magnifying glass focusing on a twenty-dollar bill among a cluttered table filled with various objects like playing cards, glue and small trinkets.
The Overlooked Owned Channel Sitting in Every Inbox
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Three dogs sitting outdoors beside a large collection of golden trophies and ribbons on a grassy field, symbolizing award success and achievement.
How to Win a CMSWire IMPACT Award. Inside the Application Playbook
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Customers line up at a busy deli counter beneath retro signage reading “Catering for All Occasions,” as servers take sandwich orders behind the counter in a black-and-white photo.
What Is Customer Experience (CX) and Why Does It Matter Today?
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A small golden puppy eats from a white food bowl labeled “FOOD” with paw prints, standing on a light wooden floor in a bright home setting.
Culture Eats Strategy, But CMOs Decide What’s on the Menu
A healthcare professional gently holding a patient’s hand in a comforting gesture, symbolizing compassion and trust in medical care.
How WellSpan Humanizes Healthcare Through Digital Experience
Large boulders and debris from a rockslide blocking a narrow mountain road surrounded by steep cliffs and greenery.
Some Consumers Find Zero Benefit With AI in Customer Service
Three dogs sitting on grass beside their owners during an outdoor training session — a golden retriever, a white poodle mix and a brown terrier — all on leashes and looking forward.
Untrained Customer Service Agent? Nope. Untrained AI? Nope.
A red wooden figure stands on a red bridge connecting two stacks of wooden blocks, linking a line of neutral-colored figures to the other side — symbolizing leadership, connection and bridging gaps in decision-making.
Social Proof and the Confidence Gap: What CX Leaders Can Learn From B2B Buyers
Two horses standing close together in a grassy field appear to be playfully “talking” or laughing with their mouths open, showcasing expressive faces and messy manes.
Your Boss Needs a New CX ROI Language: The Customer Asset Model
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Articles Tagged "Splunk"

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Digital Workplace
Where Alexa For Business and Splunk's Partnership is Headed
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Big Data
Splunk App for AWS Supports Businesses of All Sizes
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Big Data
Splunk Enhances Machine Learning With 300 New Algorithms
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Big Data
Splunk's Newest Trick: Lowering Big Data Analytics Costs
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Big Data
Splunk's Schizophrenic Security Approach
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Big Data
How Discovery Used Splunk to Survive Shark Week
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Big Data
Splunk Users Take Their Data Streaming, Not Stored #splunkconf
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Big Data
Splunk Brings Operational Insights to Main Street
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Big Data
This Picture Tells the Big Data Story
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Customer Experience
Splunk Turns to LucidWorks to Provide Context to Big Data
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Information Management
Your Car Is a Data Platform, What Can It Tell About You?
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Information Management
Splunk Spins Machine Data Exhaust Into Gold, On & Off The Cloud #splunkconf
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Customer Experience
Tealium Integrates with Splunk for Rich Data Analytics
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Customer Experience
News in Brief: DataSift + Splunk MashUp, bigtincan SharePoint App, Citrix GoToWebcasts for SMBs
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Jobs
Recession Relief: New Job Openings at Splunk, LinkedIn, Cloudant, TiVo, NetApp and Foursquare (4-Apr-13)
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Information Management
Big Data Predictions 2013 - The Experts Weigh In
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Customer Experience
Splunk Reports Strong Third Quarter, 350 New Enterprise Customers
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Customer Experience
Splunk Updates Big Data Search, Analytics Software with Enterprise 5 Release
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of digital customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, is home for AI practitioners and forward thinking leaders focused on the business of enterprise AI.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of digital customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, is home for AI practitioners and forward thinking leaders focused on the business of enterprise AI.

Join the Community
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