Articles
A Salesforce study finds customers value trust as a barometer for brands, especially in turbulent times.
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After a pandemic-fueled rise, employee engagement has been up and down ever since. What’s behind the numbers and how can employers navigate the volatility?
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A characteristic of successful companies today is they embrace technology AND human potential, combine emotional intelligence with data.
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SurveyMonkey Acquires GetFeedback, ProKarma Acquires Connective DX, Beynd nets $2M in seed funding and other CX News
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In the digital economy workers demand transparency and access to compensation information. Companies who don't provide it position themselves at a disadvantage.
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When IBM summoned part of its telecommuting workers back to the office earlier this year, there was a huge uproar. Onlookers and IBMers alike theorized that Big Blue was changing its remote worker policy to surreptitiously get employees to quit so it didn't have to lay them off and
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No one said implementing a new digital experience project would be easy, and if they did then they have totally underestimated what was involved.
Implementing a customer-centric digital transformation plan involves a lot of moving parts.
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If you think that companies use survey data to make decisions, think again.
"We found out that they use data to tap into what people are thinking and to then push their ideas forward (to their colleagues and collaborators)," Bennett Porter, senior vice president, marketing communications, Survey Monkey told CMSWire.
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Digital transformation is making tech workers rich, at least in comparison to their non-geeky counterparts.
In 2016, the average technology professional earned $108,900 while their non-tech peers were paid $53,049.
Not only that, but there's not much competition if you want a job (and have the skills).
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Findwise once again released its annual Findability Survey late in October during its annual Findability Day conference in Stockholm, the only remaining enterprise search-focused event in Europe.
The Findability Survey has grown in authority over the years and this year is no exception.
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Seattle-based Spot Survey wants to make friends with those angry, demanding customers who tweet, post and rant on social media. Well, not exactly. It actually wants to engage with the companies these customers patronize — and help them respond fast and effective enough to avoid the social, reputation-damaging rants.
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We said last summer marketers are a paranoid bunch. Will I go extinct? Does my work even matter? We think a lot of that holds true today. It's all going to change, though. Marketers in the next three to five years will matter -- even to their organization's bottom line.
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The 8th annual "State of Marketing" report from the CMO Council, a 7,000-member group stretched across 110 countries, showed senior marketers are gaining status within their companies, but still want closer ties to their fellow "chiefs.
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The ironweed and ivy vines taking over my garden tell me I need a better weed wacker. So I've been reading online reviews and consulting a lot of friends.
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