Articles
Tag: user engagement
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Badgeville Launches Social Mechanics to Encourage Site User Behavior
Can the user behaviors that power social networks be used to achieve business goals? Gamification vendor Badgeville thinks so, and on Wednesday the company released its Social Mechanics to do just that.
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Forget Everything You Know About Measuring Digital Influence
A recent study by Brian Solis and the Altimeter Group has challenged what we think we know about social influence, how it’s created and what it means. Measuring The Poetry of Words The Rise of Digital Influence, which surveyed and examined a variety of vendors and brands about their
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ON24 Brings Real Engagement to Virtual Events
We all know what it’s like when our eyes are bigger than our stomachs. When your ideas are bigger than your technology, it can feel similar.
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Facebook Fans Look to Feeds for Engagement
Just when you think you have your Facebook fan page strategy down, a new report provides more insight into how users interact and engage. This week, PageLever shared new statistics and analysis that seem to indicate that Facebook Pages with more fans receive fewer unique Page views per fan.
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Mobile Enterprise: Reality, ROI of Location-Based, Mobile, Social Engagement
This week, the mobile enterprise investigates the return on mobile and social-based engagement investments. The Reality Behind Location-Based Services Are your users checking in using their mobile devices? According to a new survey by the digital agency Beyond, only 17% of the US population have checked in using an app
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Study: Social Media Most Active When Users Aren't
Many different elements can influence a social media strategy. Most of them rely on anecdotal evidence -- often the result of trial-and-error initiatives. While there’s nothing wrong with using experimental outcomes to plan how to use social media to reach customers, it also helps to use actual data.
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Content Strategy: 5 Ways to Improve Your Corporate Blog
Back in April, we mentioned that CEOs needed to blog more. Though more have ventured into the blog-o-sphere, there is still room for improvement when it comes to the corporate blog. From messaging to monitoring, blogs are not just about the written word.
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Demandbase Expands Real-Time Business ID Service with Personalization
In May, Demandbase (news, site) launched a new platform called Real-Time ID Service, which aimed to identify business web traffic, in real time. Today, they have announced that its Real-Time Identification service has been expanded to deliver personalized and more engaging user experiences for their customers.
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Clicktale: 3 Types of Analytics for Usability Testing
A few weeks ago we took a look at the free tools available for conducting usability testing. While free is always welcome, using free products or services can have limitations. When looking at paid options, however, making a decision can be complicated.
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Demandbase Announces Real-Time Business Identification
Approximately six months ago we discussed the ways Demandbase, a provider of B2B customer acquisition solutions, works to better engage publishers with target audiences and deliver better, relevant advertisements. Today they are launching a new platform called Real-Time ID Service that aims to identify business web traffic, in real time.
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The What, Why and How of Usability Testing
The movie Glengarry Glen Ross taught us Always Be Closing. In the world of web design, the mantra is Always Be Testing. Yet, it’s not always clear how to go about testing your site or how to know what exactly you’re testing for.
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Google's Chief Economist Weighs in on the Trouble with Newspapers
It’s fair to say that you can gauge the importance of a problem by those that attempt to solve it. The Manhattan project had Einstein. Newspapers have Google. To be fair, we’ve been tackling this problem for some time now and many qualified technicians have tried to figure it out.
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Web Publishing Roll-up: News Consumers are Participatory; Looking at the Future of Digital Media
A new study revealed this week that approximately 46% of Americans say that on a typical day they get news from four to six different media platforms. Just 7% get their news from a single media platform. Understanding the Participatory News Consumer According to the study Understanding the Participatory News Consumer by the Pew Research Center's Internet & American Life Project, the
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Challenges With Transparency, Usability and Government Websites
Think you know what websites have the best usability? A survey by the UK-based research firm Webcredible found that the top performing industry sectors were news and media websites, followed by travel and utility websites. The sites voted most unfavorably belonged to local authority and government sector websites.
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