Articles
Tag: wem-map
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Percussion's Aaron Dun Feels Marketer's Pain
Aaron Dun feels marketer's pain. In his role as Vice President of Marketing and Strategy at Web CMS provider Percussion Software, Dun sees a lot of people “who are stuck.
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Discussion Point: Marketing Automation - Feature vs Platform
We've been hearing a lot lately about Marketing Automation and how businesses can provide better web experiences to their customers through its use. But what is Marketing Automation? A feature? A platform? We asked our panel this very question and received some very interesting responses.
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The X Factor: The Convergence of Customer Experience and Web Experience Management
Within a crowded marketplace, organizations are turning their sights to drive sales and brand recognition through one key relationship -- the customer. Under the umbrella of customer experience there is a growing fever and host of initiatives, theories and ideas of how to improve it across channels -- but at
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How 6 Web Experience Vendors Support Marketing Automation
Long gone are the days when marketing operated in a silo from the rest of the business. As the enterprise has moved online with customers, companies need to ensure their marketing automation platform (MAP) is fully integrated with their web content management (WCM ) system so that consumers can
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Weekend Reads: Tackling Marketing's Myths, Challenges, Rewards
If you're a marketer looking for some fresh perspectives on your field, be it in marketing automation or content marketing, you are in luck this week. Our contributors flooded us with a wealth of material for you to peruse. Top Marketing Article Douglas Heise (@coremedia_news ) takes a look
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Case Study: Five Companies Automate Marketing Processes to Impact Bottom Line
There's an overwhelming amount of data out there. To remain agile in an increasingly complex market, businesses need to somehow harness the power of this data, get a complete picture of their customers, and react in real time across all parts of the customer journey.
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Tweet Jam Recap: Better Web Experiences with Marketing Automation #CXMChat
Wednesday's Tweet Jam featured a who's who of product marketing directors, analysts and digital marketers who came together to discuss the merits, challenges and opportunities of marketing automation platforms and the ways they can impact and influence web experiences.
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It Takes a System: Web Experience Management Meets Marketing Automation
As more and more companies use websites as the key driver for business, marketers are challenged with aligning a system of tools to deliver. Let's take a look at how Best-in-Class companies are doing this. Corporate websites have come a long way since Global Network Navigator (GNN), the first commercial
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Discussion Point: Marketing Automation - Consistency vs. Best of Breed
We've spent a lot of time in February talking about how we can build better web experiences with the help of marketing automation. While the technology is all there, how it works together is often questionable, especially when we look at the difference between integrating best of breed technology
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8 Tips to Optimize Your Welcome Email
In an increasingly omni-channel world, email remains a key method of communication. Yet, while over half of all welcome emails get opened, after merely a few of months, the open rate tends to decline to around 20 percent.
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Simplifying And Improving Your Customer's Web Experience
The world of e-commerce can be a tricky environment in which to do business. On one side are the customers who want to work with a website that is easy to navigate, has an engaging user interface and supports mobile devices.
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Tweet Jam Reminder: Better Web Experiences with Marketing Automation #CXMChat
Tweet Jam is almost here! We're a little over an hour away from our building better web experiences with marketing automation Tweet Jam. Join us as we discuss the opportunities and challenges behind integrating the two platforms. We have a great group of panelists that are sure to keep the
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A Holistic Approach to Integrating WEM and Marketing Automation
Marketing automation has become an increasingly popular product category in recent years. Marketing is often difficult to quantify, and effective management of key marketing tasks can reduce sales cycles, lower customer acquisition costs, increase efficiency and -- ultimately -- increase revenue. It’s no wonder that so many marketers have embraced
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Marketing Automation: One to One Relationships at a Broadcast Scale
The goal of marketing automation was originally to help eradicate repeatable tasks. The idea being that if marketers could spend more time on other tasks, like planning and strategy, creative idea generation, product development and analytics, then there would be a better return on the marketing investment.
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