Articles
Google's new Customer Match will prompt more companies to stay on top of their email lists, predicts Yesware's Bob Sybydlo.
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In fact, two new studies demonstrate that brands and marketers still face significant obstacles to adoption, especially on mobile. But the biggest challenge may be behavioral. As we recently explained, more than 90 percent of retail sales still occur in physical stores.
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A marketing email that isn’t delivered is worthless. To help marketers get a better handle on what gets through, Yesmail Interactive is introducing a new in-house email deliverability service.
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To effectively map the customer journey, marketers must be able to connect all the pieces of customer data created. From comments on social media to calls to customer service, making sure you have all the information you need to create relevant customer messaging can be difficult.
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Yesmail Interactive is focused on data and campaign management with its recent RedPoint Global partership. The two companies have teamed up to offer Yesmail customers a more complete view of customers across channels.
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Yesmail, an email marketing firm, has announced a partnership with a company called TrueEffect to bolster its ability to deliver relevant ads by combining email data with TrueEffect's ad serving capabilities.
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YesMail Interactive, the email customer intelligence company has released Yesmail Data Intelligence, an email tool designed to improve message deliverability and email marketing ROI. It's All About the Message In the onset of other social channels, like Facebook, Twitter and text messaging, email marketing is sometimes considered a thing of
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Exponential growth of customer data, and the difficulties most marketers have in keeping up with that growth, are creating a situation where marketers are “data-rich and insight-poor.” Findings of a new survey from Infogroup Targeting Solutions and Yesmail Interactive indicate that during 2013, marketers plan to increase spending and hiring
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To paraphrase the three rules of real estate, the key to effective email campaigns is test, test, test. This week, Yesmail Interactive announced a new test optimization solution to help email marketers find the winning combination.
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A report by Yesmail surveyed 700 marketers at two large conferences last October, and the resulting analysis found marketers are pretty much in the same boat as everyone else on big data. They have lots of information, but don't quite know how to make it sing.
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Email marketing platform provider Yesmail Interactive announced today expansions to the repertoire of capabilities in its platform.
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Knowing how well your digital marketing campaign is working compared to internal metrics is helpful, but getting a sense of how well it is working compared to external metrics (such as competitors’ campaign results) can give a crucial competitive edge. With its Market Intelligence tool, Yesmail aims to allow digital
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What are you doing to improve digital campaign performance? A new study aims to help you apply best practices to your online marketing processes.
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