Articles
Tag: yesmail
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Woo Hoo: Google Makes Email Cool Again
Email — a workhorse tool you rarely think about but can't live without — has been recast by Google as cool, useful and, most importantly, as relevant as ever despite the dominance of social media. How? Email is the driver behind one of the new tools Google unveiled for Advertising Week,
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Don't Close Your Brick-and-Mortar Stores Yet
In fact, two new studies demonstrate that brands and marketers still face significant obstacles to adoption, especially on mobile. But the biggest challenge may be behavioral. As we recently explained, more than 90 percent of retail sales still occur in physical stores.
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Look Out, Return Path, Yesmail Intros Email Deliverability Intelligence
A marketing email that isn’t delivered is worthless. To help marketers get a better handle on what gets through, Yesmail Interactive is introducing a new in-house email deliverability service.
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YesZone Gives the Customer Journey New Perspective
To effectively map the customer journey, marketers must be able to connect all the pieces of customer data created. From comments on social media to calls to customer service, making sure you have all the information you need to create relevant customer messaging can be difficult.
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Yesmail to Boost Data, Campaign Management with RedPoint Partnership
Yesmail Interactive is focused on data and campaign management with its recent RedPoint Global partership. The two companies have teamed up to offer Yesmail customers a more complete view of customers across channels.
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Yesmail Aligns Email Data to Ad Serving with TrueEffect Partnership
Yesmail, an email marketing firm, has announced a partnership with a company called TrueEffect to bolster its ability to deliver relevant ads by combining email data with TrueEffect's ad serving capabilities.
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YesMail Aims to Improve Subscriber Lists and Message Deliverability with New Service
YesMail Interactive, the email customer intelligence company has released Yesmail Data Intelligence, an email tool designed to improve message deliverability and email marketing ROI. It's All About the Message In the onset of other social channels, like Facebook, Twitter and text messaging, email marketing is sometimes considered a thing of
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We Are Data Hoarders, Yesmail Report Finds
A report by Yesmail surveyed 700 marketers at two large conferences last October, and the resulting analysis found marketers are pretty much in the same boat as everyone else on big data. They have lots of information, but don't quite know how to make it sing.
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Yesmail Adds Three New Tools to Email Marketing Platform
Email marketing platform provider Yesmail Interactive announced today expansions to the repertoire of capabilities in its platform.
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Yesmail Keeps Tabs on the Digital Marketing Competition
Knowing how well your digital marketing campaign is working compared to internal metrics is helpful, but getting a sense of how well it is working compared to external metrics (such as competitors’ campaign results) can give a crucial competitive edge. With its Market Intelligence tool, Yesmail aims to allow digital
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Social Media Campaigns Don't Match Consumer Engagement Patterns
What are you doing to improve digital campaign performance? A new study aims to help you apply best practices to your online marketing processes.
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