The Wire (Page 19)

New Zeta research reveals AI shopping revolution has begun and now rivals friends and family as shoppers' most trusted gift advisor NEW YORK--( BUSINESS WIRE)-- Zeta Global (NYSE: ZETA), the AI marketing cloud, today released findings from a survey of 2,000 U.S. adults who use AI tools at least weekly, revealing a major shift in how Americans approach gift-giving. The survey found that 83% of respondents plan to use AI to assist with their holiday purchases this year, with 74% now trusting AI gift recommendations as much as advice from friends.

AI Marketing Cloud is built natively on Treasure Data’s Intelligent CDP and powered by AI agents to deliver real-time personalization and cross-channel orchestration at scale Qualified companies can access AI Suites within AI Marketing Cloud for 60 days free; Treasure Data also expands its Trade-Up program, offering qualified companies up to 24 months free that switch their ESP or CEP The company also unveils Agent Hub, a new catalog of AI Agents purpose-built to enhance customer experience across marketing, CX, service, data, and commerce teams LAS VEGAS--( BUSINESS WIRE)--Treasure Data today announced the launch and general availability of Treasure Data AI Marketing Cloud. Unifying trusted customer data, secure AI agents, and intelligent activation, AI Marketing Cloud augments marketing teams’ abilities to deliver hyper-personalized experiences across every channel.

The company’s breakthrough architecture is increasing customer retention and fueling growth for some of the fastest growing brands, like Perplexity, Notion, Canva, and Fanatics NEW YORK--( BUSINESS WIRE)-- Enterpret, a leader in customer intelligence, today announced the launch of a new agentic customer feedback platform designed to help companies move from understanding customer issues to resolving them autonomously. The platform ingests feedback from more than 50 channels and continuously maps customer interactions across products, support, and community conversations.

Revolutionary AI puts sophisticated intelligence directly in the hands of customer-facing teams, transforming customer experience at unprecedented scale Mobile-first intelligence with expanded language support empowers frontline managers to diagnose issues and take corrective action in real time TYSONS, VA. – October 24, 2025 – Medallia, Inc., the global leader in customer and employee experience, today unveiled several new Frontline-Ready AI™ capabilities as part of its Fall 2025 Release. These enhancements deliver intelligent, reliable insights and recommended actions directly to the people who shape customer experiences, providing the context teams need to act with confidence.

With new agentic AI capabilities powered by Talkdesk Customer Experience Automation, Talkdesk Copilot empowers human agents to request real-time guidance and resolve even the most complex customer challenges faster and more confidently PALO ALTO, Calif. and ORLANDO, Fla. — October 21, 2025 — Talkdesk®, Inc. today announced a significant enhancement to Talkdesk Copilot, introducing new agentic artificial intelligence (AI) capabilities that allow customer service agents to request real-time assistance in highly complex situations. Unlike traditional AI assistants that provide limited, scripted guidance or limited article responses, the newly enhanced Copilot can understand multi-layered questions, synthesize information across systems, and deliver context-aware recommendations and actions — helping agents resolve issues that previously required escalation to a subject matter expert or manual research.

Former SurveyMonkey and Salesforce executives bring proven experience leading high-performance teams and scaling category-defining products across global markets. SAN FRANCISCO--( BUSINESS WIRE)-- Iterable, the AI-powered customer engagement platform, today announced the appointments of Nick Beil as Chief Product Officer, effective November 3, 2025, and Priya Gill as Chief Marketing Officer, effective November 10, 2025.

In its most transformative release to date, Calix announces its next-generation cloud-and-agentic enabled Broadband Platform built on Google Cloud’s AI and data infrastructure. This evolution unites deep industry experience, operational broadband knowledge, and trusted, scalable AI to revolutionize how providers compete in their markets.

The integration's extensive network of agents and connections provide Opal users with a unified view of the customer journey NEW YORK, Oct. 16, 2025 /PRNewswire/ -- Optimizely, the leading digital experience platform (DXP) provider, today announced that Optimizely Opal, its agent orchestration platform for marketing, is now integrated with Gemini Enterprise, Google Cloud's new platform that empowers teams to securely discover, create, share, and run AI agents in a single destination. Gemini Enterprise can unify data across dozens of enterprise systems, while Opal analyzes that data to recommend, and even execute, personalized marketing campaigns.

Acquisition brings real-time agent assist and automated QA capabilities to support automation leader's growing platform ST. LOUIS, Oct. 16, 2025 /PRNewswire/ -- Capacity, the AI-powered support automation platform for Contact Centers, today announced the acquisition of Creovai, a leader in real-time agent assist and automated quality assurance solutions.

Oct. 15, 2025 -- Claude Haiku 4.5, our latest small model, is available today to all users. What was recently at the frontier is now cheaper and faster.