The Wire (Page 22)

Zoom debuts AI Companion 3.0 with agentic AI, delivering powerful new features and work surfaces to transform how teams communicate and collaborate across its platform Zoom Business Services to launch agentic AI features for Customer Experience and Zoom Virtual Agent to redefine customer and employee interactions SAN JOSE, Calif., Sept. 17, 2025 (GLOBE NEWSWIRE) -- Today Zoom Communications, Inc. (NASDAQ: ZM) introduced a new era of productivity, intelligent collaboration, and connection, unveiling AI Companion 3.0, with powerful new agentic AI innovations across Zoom Workplace and Zoom Business Services. Announced at Zoomtopia 2025, the company’s annual flagship conference, the innovations showcase Zoom’s vision for agentic AI-first capabilities.

As part of Zeta Marketing Platform, new GEO Solution will give brands visibility, accuracy and competitive edge across AI-generated answers NEW YORK--( BUSINESS WIRE)--Zeta Global (NYSE: ZETA), the AI Marketing Cloud, today announced its Generative Engine Optimization (GEO) solution, a new capability built into the Zeta Marketing Platform (ZMP) to help brands stay visible, accurate, and competitive as consumers shift from traditional search to AI-generated answers. The new tool enables marketers to monitor how their brands appear across leading AI systems including ChatGPT, Gemini, and Claude and to optimize for those answers with targeted, actionable recommendations.

PHILADELPHIA--(BUSINESS WIRE)-- Bridgenext, a premier digital consultancy, is proud to celebrate one year as a key engineering partner for Brightspot, a leader in content management platforms. Over the course of the partnership, Bridgenext has leveraged its deep expertise in engineering, AI, and customer experience to support the product and engineering efforts of Brightspot's state-of-the-art platform.

New solution combines automation, AI-driven decisioning, and channel failover to move enterprises beyond multichannel to outcome-driven engagement at scale NEW YORK--( BUSINESS WIRE)-- Smart Communications, a leading technology company focused on helping highly regulated organizations engage in more meaningful conversations, today announced the launch of SmartPATH™, a next-generation omnichannel orchestration and digital delivery solution. Designed for enterprises in highly regulated industries, SmartPATH connects conversations across channels with automation, AI-driven decisioning, and built-in failover – helping organizations reduce manual effort, ensure compliance, and meet rising consumer demand for seamless, digital-first experiences.

Real-time, behavior-driven games that drive visits, spark engagement, and boost loyalty—without discounting away brand’s margins NEW HARTFORD, N.Y.--( BUSINESS WIRE)-- PAR Technology Corporation (NYSE: PAR), a leading foodservice technology provider, today announced the launch of PAR Games™, an interactive loyalty experience designed to engage guests through fun, personalized brand moments triggered by everyday behaviors. By transforming passive loyalty into real-time, emotional engagement, PAR Games helps marketers drive visits, capture zero-party data, and reward guests—without over-relying on discounts.

BELLEVUE, WA. – Sep. 17, 2025 – UserTesting, the leading provider of human insights for the enterprise, today announced the launch of UserTesting Verified™, an advanced participant verification system powered by AI and geolocation technology. This latest innovation is designed to enhance data integrity, reduce fraud, and help organizations drive faster, more confident decisions based on reliable human insight.

New AI-elevated integration combines real-time transcription and unified routing to eliminate fragmented CX systems, lower costs, and accelerate ROI SAN RAMON, Calif. – Five9 (Nasdaq: FIVN), provider of the Intelligent CX Platform, today announced Five9 Fusion for ServiceNow, a turnkey AI-powered integration that unifies voice and digital interactions through a real-time AI transcription stream and a single routing engine to empower businesses to deliver faster, more personalized customer service experiences at scale. Five9 Fusion for ServiceNow combines the Five9 real-time system action with the strengths of ServiceNow Customer Service Management (CSM) to give businesses a single, AI platform that addresses one of the biggest challenges in customer service: fragmented systems that slow down agents, limit operational visibility, and frustrate customers.

With Active Intelligence, marketing teams can now build campaigns 3x faster, reducing time from idea to execution by 15 days CHICAGO--( BUSINESS WIRE)-- ActiveCampaign, a leading autonomous marketing platform, will spotlight the future of AI-driven marketing at its Fall 2025 Innovation Keynote on September 30. Designed to help businesses of all sizes understand and embrace a new era of marketing, the keynote will showcase in-context AI and the Active Intelligence workspace—two breakthrough experiences that embed intelligence directly where marketers work and transform everyday tasks into instant, goal-driven actions.

Enterprises Gain a mobile solution to ensure accessibility on mobile apps, content agents to prioritize content that performs and deeper user behavior insights all in Siteimprove.ai, a single unified agentic content intelligence platform SAN DIEGO, Sept. 16, 2025 /PRNewswire/ -- Siteimprove ®, the leader in agentic content intelligence, today announced three major AI innovations following its recent launch of their Agentic Content Intelligence Platform, Siteimprove.ai. The capabilities, Content Blueprint AI, Mobile Solutions Suite and Digital Experience Analytics (DXA) apply AI and agentic use cases to help organizations build content that is compliant and performs across channels.

Global report from Contentful and Atlantic Insights finds nearly half of marketers rank data analysis and interpretation as a top skill; marketers must now demonstrate breakthrough creativity and validate with data DENVER & BERLIN--(BUSINESS WIRE)-- Contentful, a leading digital experience platform, in collaboration with Atlantic Insights, the marketing research division of The Atlantic, today released a new study, ‘When Machines Make Marketers More Human ’ challenging the notion that AI will replace many marketing functions and instead demonstrates how AI can amplify marketers’ effectiveness, creativity, and impact. The report, based on surveys and interviews with hundreds of senior marketing leaders around the world, finds that “evidence-based creativity” is emerging as the defining capability of modern marketers.