The Wire (Page 191)

Pendo will leverage Vertex AI throughout its application experience platform to power exponentially better digital experiences for customers RALEIGH, N.C. and SUNNYVALE, Calif. and LISBON, Portugal, Nov. 14, 2023 /PRNewswire/ -- Pendo, the leader in application experience management, today announced an expanded partnership with Google Cloud to leverage its generative AI (gen AI) capabilities across the Pendo One platform. Pendo will integrate with Vertex AI to provide product teams and application owners with features that accelerate product discovery, improve product-led growth and retention campaigns, and provide personalized app experiences to their users. "Google Cloud has been a critical partner for us since the earliest days of Pendo, and they continue to help us drive innovation for our customers," said Todd Olson, CEO and co-founder of Pendo. "With gen AI fueling features across our platform, we can eliminate tedious manual work and help product teams make smarter decisions to ensure every tech investment drives returns for their companies." "Generative AI can have a major impact helping product teams more effectively develop digital experiences for their customers," said Stephen Orban, VP of Migrations, ISVs, and Marketplace at Google Cloud. "Our partnership with Pendo will give product managers new tools that enable them to rapidly create in-app guides and analyze user engagement, saving resources that can be used to improve product roadmaps and build new features." Improving application experiences with Vertex AI Vertex AI will be a critical component of Pendo AI, the company's long-term roadmap to enhance every part of the platform with artificial intelligence.

Customers can now send direct mail offerings through Act-On automated programs and 3rd party vendors (IgnitePost, Sendoso, and Postal.io). Act-On adds direct mail as channel in omnichannel marketing automation Customers can now send direct mail offerings through Act-On automated programs and 3rd party vendors (IgnitePost, Sendoso, and Postal.io).

Expands industry-leading digital experience platform (DXP), enabling marketers to create more productive digital journeys for all users BOSTON--(BUSINESS WIRE)-- #DXP -- Acquia, the digital experience leader, today unveiled the most comprehensive solution on the market for digital experience optimization. The company is expanding its digital experience platform, Acquia DXP, enabling organizations to provide even better, more productive digital journeys to meet ever-evolving customer expectations.

Adds industry-leading capabilities to Acquia’s open digital experience platform for building, managing, and delivering optimized and inclusive website experiences BOSTON--(BUSINESS WIRE)-- #DXP -- Acquia, the digital experience leader, and CivicPlus Ⓡ, a leader in public sector integrated technology solutions, today announced that Acquia has agreed to acquire the Monsido platform, a website accessibility and optimization solution from CivicPlus. Monsido is a leading SaaS platform for monitoring and perfecting website accessibility, content quality, search engine optimization (SEO), data privacy, and performance.

As the needs of modern marketers evolve, RRD is making significant investments in digital direct mail production capabilities and marketing automation solutions CHICAGO--(BUSINESS WIRE)--R.R. Donnelley & Sons Company (RRD), a leading global provider of marketing, packaging, print, and supply chain solutions, has enhanced the go-to-market platform of its Direct Marketing Group (DMG) to deliver increased ROI to organizations focusing on optimizing their marketing strategies. “Direct marketing has evolved from a linear process to a delicate science of understanding how each channel plays a unique role in the customer journey,” says Stefanie Cortes, Director of Strategic Analysis, Direct Marketing, RRD. “As marketers continue to feel the pressure to deliver and prove ROI, it’s critical we provide our clients with verifiable methodologies that match messaging and touchpoint strategies to the individual preferences of their target audiences." With the direct mail channel being core to the DMG offering, this specialized group has developed a simplified three-phase approach — identify, create, deploy — that fuses audience insights and creative expertise with intentional delivery strategies to meet the needs of performance-minded marketers: Identify, understand and prioritize the right audience Create messaging and design that drives awareness and response Deploy coordinated direct marketing campaigns via scheduled, automated or complete journeys Evolving marketer requirements — quicker, more sophisticated personalization and deeper integration with all channels — have accelerated growth in digital direct mail utilization and automation solutions.

SearchBot equips marketers with the tools and knowledge they need to excel in the evolving world of AI-powered marketing. EDGARTOWN, Mass.--(BUSINESS WIRE)-- #ppc --Third Door Media, a media and publishing leader focused on search and marketing technology, unveiled this week the newest version of its "SearchBot," a powerful collection of free generative AI tools trained on Search Engine Land’s original content. “SearchBot is a game-changer for marketers, designed to supercharge their strategies, expand their capabilities, and connect them with a community of industry professionals,” said Marc Sirkin, EVP of Product and Technology at Third Door Media. “SearchBot was built as an experiment, but as it turns out, being able to ‘talk’ to Search Engine Land’s archive of thousands of articles is incredibly valuable.” The upgraded version is aimed at marketers who are struggling to find value in more generic generative AI tools.

BELLEVUE, Wash. and COPENHAGEN, Denmark, Nov. 13, 2023 /PRNewswire/ -- Siteimprove, the leading platform empowering brands to stand out with accessible, high-performing digital content experiences, today announced the release of AI Generate™, a website content optimizer integrated into the SEO workflow that delivers AI-powered solutions. AI Generate aims to make generative AI work for marketers by leveraging high-impact, AI-driven optimization to make content shine on search engines, empowering marketing teams to become more efficient and deliver results faster than ever before.

STOCKHOLM, SWEDEN, November 13, 2023 / EINPresswire.com / -- Albacross, Europe’s leading provider of account-based marketing (ABM) and buying intent data solutions, is thrilled to announce a landmark partnership with Bombora, the globally recognized leader in offering intent data for B2B sales and marketing. This strategic alliance will see Bombora’s comprehensive third-party intent data integrated within the Albacross platform, marking a first-of-its-kind collaboration in Europe.

Ads Manager now live in the UK and Sweden, is a self-service advertising platform for retailers to better engage with Klarna's high-intent shopper audience. Creator Shops now live in the US, offer creators their own customized storefronts.

Brings Together High-Touch, Boutique Services Firms fama PR, Intelisent, MarketBridge and Quarry to Expand Value Creation Across Client Marketing and Sales Initiatives MIAMI--(BUSINESS WIRE)-- RTC Partners, a growth-focused private equity firm, today announced it has closed strategic growth investments in four industry-leading, North America-based marketing and sales services firms – fama PR, Intelisent, MarketBridge, and Quarry. Bringing these firms together establishes the foundation of an integrated and data-driven platform designed to drive value creation across a wide spectrum of client marketing and sales initiatives.