The Wire (Page 195)

Content Marketing Institute and the American Marketing Association Announce New Content Marketing Certification Partnership New certification opportunity is part an extended version of Content Marketing University We are thrilled to be partnering with AMA to help educate and inspire marketers,” — Stephanie Stahl, general manager, CMI NEW YORK, NEW YORK, UNITED STATES, October 26, 2023 / EINPresswire.com / -- The Content Marketing Institute (CMI), the leaders in content marketing training and education, are teaming up with the American Marketing Association (AMA) to offer marketers a brand new Content Marketing Certification opportunity, providing marketers with the the knowledge, skills, and tools to stand out and succeed in the dynamic world of content marketing. Learn more at: cmi.media/certification In today’s digital age, content marketing IS now marketing.

PALO ALTO, Calif., Oct. 26, 2023 /PRNewswire/ -- As privacy concerns and weakening marketing performance erode traditional online advertising, Web3 Pro, a leading MarTech SaaS company built around targeted opt-in marketing, closed a substantial round of fresh funding from P101, one of the largest European venture investors, bringing the total raised to date to almost $10MM, with a post money valuation of $57MM. Marketers are moving quickly to retool their efforts now that Google is planning to eliminate third-party tracking cookies in its dominant Chrome browser in 2024.

Investment Led by Telstra Ventures with Participation from KPMG LLP and SYN Ventures SHORT HILLS, N.J., Oct. 26, 2023 /PRNewswire/ -- Cranium, the leading enterprise AI security and trust software firm, today announced that the company has raised $25 million in Series A funding. Telstra Ventures led the round with participation from KPMG LLP and SYN Ventures.

New capabilities optimize the power of Salesforce Einstein and elevate brand performance and ROI with Salesforce Data Cloud CONWAY, Ark.--(BUSINESS WIRE)-- Acxiom ®, the customer intelligence company, unveils its AI investment to help the world's leading brands implement Salesforce AI technologies. Acxiom's AI expertise can help brands deploy Salesforce Einstein and Data Cloud to boost the strategic value of their data, resulting in data-driven customer insights and business outcomes for marketers.

The first–of-its-kind CRM partnership supercharges B2B lead generation HubSpot and TikTok partner to help businesses solve customer acquisition challenges Written by HubSpot Communications HubSpot and TikTok are joining forces to make community-based customer acquisition easier than ever for B2B brands with a new integration designed to easily capture leads from TikTok directly in HubSpot’s Smart CRM. As the first CRM partnership for TikTok lead generation, businesses benefit from the combined power of the leading destination for short-form mobile video and the leading customer platform to drive growth like never before.

Hastings Direct removes siloed, disparate systems and unifies CX operations on CXone to create data and process convergence Hoboken, N.J., October 24, 2023 – NICE (Nasdaq: NICE) today announced that Hastings Direct has found great success migrating to the cloud by implementing NICE CXone to streamline and converge operations. Previously operating eight separate on-premise platforms across three countries, Hastings Direct wanted to gain greater insights into the data of its contact centers to improve efficiency and maximize productivity.

EOX Vantage welcomes new Marketing Analyst, Meena Chauhan This October, EOX Vantage welcomed Meena Chauhan as a marketing analyst. Meena will support the marketing team's efforts to propel the company's growth goals.

MARU AI will enhance the capability and proficiency of Ecommerce Software Engineers to modernize the software development lifecycle BOULDER, Colo., Oct. 25, 2023 /PRNewswire/ -- AI integration in software engineering is already happening and companies that refuse to adapt will be left behind. According to the World Economic Forum, within the next 5 years, ecommerce is expected to be adopted by 75% of companies worldwide.

WASHINGTON, Oct. 25, 2023 /PRNewswire/ -- Ecosystems recently announced the launch of ViViEN, a generative AI and machine learning Virtual Value Engineer that facilitates a shared understanding between provider and customer on the value of their partnership within the Ecosystems SaaS platform. ViViEN supports four powerful use cases.

XIAMEN, China, Oct. 25, 2023 /PRNewswire/ -- Yeastar ( https://www.yeastar.com/), the world's leading provider of Unified Communications (UC) solutions, today announced strategic plans for its contact center solution at Yeastar Day 2023 Virtual. Earlier this month, Yeastar released a new update to its P-Series Phone System, introducing WhatsApp and SMS integration for omnichannel messaging.