The Wire (Page 186)

HeadsUp will help Hightouch build a Customer 360 Toolkit for data-driven enterprises SAN FRANCISCO, Nov. 16, 2023 /PRNewswire/ -- Hightouch, the leading Data Activation company, announced today that it has acquired HeadsUp, the AI conversion engine for product-led growth. Hightouch will integrate the AI and ML-driven complex data models created by HeadsUp to build warehouse-native Customer 360 profiles into its Composable Customer Data Platform (CDP).

Data-driven audience company offers seamless access to more than 2,000 audiences BREWSTER, NY, UNITED STATES, November 16, 2023 / EINPresswire.com / -- Alliant, the leading data-driven audience company, today announced that it has partnered with StackAdapt, a premier platform for programmatic activations, to give advertisers seamless and efficient activation of all available Alliant audience segments within StackAdapt’s demand-side platform (DSP). Through this strategic partnership, StackAdapt’s advertiser clients can now activate more than 2,000 of Alliant’s syndicated U.S. audiences for privacy-compliant targeting across channels, with a specific focus on the retail, CPG, and travel verticals. “The very way that advertisers target and measure their campaigns is evolving at a rapid pace, and it’s critical that advertisers experience ease and accessibility when activating audiences to deliver campaign success,” said Matt Frattaroli, VP, Digital Platform & Agency Partnerships, Alliant. “At Alliant, we’ve built our audiences around offline data and PII-based deterministic identity that will endure after cookie deprecation.

Tactile sensing technology company Sensobright hires tech industry veteran Jim Vogt as CEO Our goal is to be the de-facto tactile sensor for all automated and AI driven products and peripherals.” — Jim Vogt PORTLAND, OREGON, USA, November 16, 2023 / EINPresswire.com / -- Sensobright, a leading innovator in tactile sensing technology, announced Thursday that Jim Vogt has joined the company as their CEO. Mr.

US and Austrian startups will create a one stop shop for app growth on the major app stores, serving 1,000+ customers across more than 100 countries. WILMINGTON, DELAWARE, UNITED STATES, November 16, 2023 / EINPresswire.com / -- SplitMetrics, an American startup specializing in app growth solutions, has acquired App Radar, an Austrian app marketing and analytics platform in a seven figure all-cash deal.

Digital Asset Management Market Size DAM is the practice of organizing, storing, cataloging, retrieving, and distributing digital assets, such as images, videos, documents and multimedia content. PORTLAND, PORTLAND, OR, UNITED STATE, November 16, 2023 / EINPresswire.com / -- Allied Market Research published a report, titled, “ Digital Asset Management Market by Offering (Solution and Services), Deployment Mode (On Premise and Cloud) and Business Function (Human Resources (HR), Sales and Marketing, Information Technology (IT) and Others): Opportunity Analysis and Industry Forecast, 2022-2032”.

Ashleigh Cook takes on new role to support the continued growth of the company LEHI, Utah, Nov. 15, 2023 /PRNewswire/ -- RainFocus™, provider of the next-generation event marketing platform, today announced the promotion of Ashleigh Cook to the role of chief marketing officer (CMO). In her new position, she will continue to strengthen and expand the pivotal role of events in driving marketing success, as well as accelerate RainFocus' growth with its partners and clients.

RazHer Founder & CEO Kristen Standish Assumes Role of CEO of VizSense; Dr. Jon Iadonisi Becomes Chairman of the Board and RazHer Co-founder Lisa Bell Assumes Role of Managing Director of RazHer BOSTON and DALLAS, Nov. 15, 2023 /PRNewswire/ -- RazHer Collaborative, a women-owned, full-service marketing agency for BIPOC-founded and mission-driven brands, announced today that it has entered into a strategic partnership with Dallas-based VizSense, an AI-driven consumer insights company focused on influencer solutions.

ABM managers can easily orchestrate AI-personalized experiences for every website visitor SAN FRANCISCO, Nov. 15, 2023 /PRNewswire/ -- Intellimize, the leading AI experience optimization platform, today announced the launch of AI-powered Account Based Marketing experiences (ABX). Intellimize's recent feature releases alongside their ABM partner integrations, allowing marketers to easily orchestrate personalized experiences across every touchpoint in the buyer's journey. "As ABM marketers, we often assume we know exactly what will make someone convert in a specific segment.

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Tami Kou, president and founder of Kou Communications Kou Communications Logo Tami Kou Establishes Kou Communications I am excited to leverage my deep expertise – including decades of PR know-how and media experience – to help companies in using communications to address their business challenges and opportunities.” — Tami Kou, founder and president of Kou Communications MILWAUKEE, WI, UNITED STATES, November 15, 2023 / EINPresswire.com / -- Former Milwaukee television news reporter and long-time PR executive Tami Kou today announced the formation and launch of Kou Communications, LLC, a full-service public relations and communications consulting company. The firm is focused on working with businesses to help grow their brands and protect their reputations using impactful, senior-level strategic communications, but without the typical agency overhead. “With more than 25 years of communications experience from various vantage points, I know what clients are looking for and how to best deliver top-notch results, all while helping to preserve clients’ time and resources,” said Tami Kou, founder and president of Kou Communications. “I am excited to leverage my deep expertise – including decades of PR know-how and extensive media experience – to help companies in using communications to address their business challenges and opportunities.” Key areas of focus for the agency include crisis communications and issues management, reputation management, corporate communications, brand PR, thought leadership and executive visibility, environmental / social / governance (ESG) and corporate social responsibility (CSR), acquisition / merger communications, stakeholder engagement, employee communications, change management, media relations, public affairs and advocacy, marketing communications, media training, social media management, video production, content mapping and creation, and more.