The Wire (Page 183)

NEW YORK, Nov. 30, 2023 /PRNewswire/ -- The Digital Marketing Spending Market by Platform, Type, and Geography - Forecast and Analysis 2023-2027 report has been published by Technavio. Market size is forecast to grow by USD 323.29 billion between 2022 and 2027 at a CAGR of 8.71%.

Contentful empowers digital teams to collaborate, craft and deliver impactful digital experiences faster and at scale DENVER, Nov. 30, 2023 /PRNewswire/ -- Contentful, a composable content platform for digital-first business, announced today that it has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Digital Customer Experience. Achieving the AWS Advertising and Marketing Technology Competency recognizes Contentful for its expertise in providing customers with a composable content platform that empowers digital teams to collaborate, craft, and deliver impactful digital experiences faster and at scale.

Former Leader at Dentsu, Omnicom, Meredith and WPP Brings Decades of Marketing Expertise to Ecommerce Platform and Network NEW YORK, Nov. 30, 2023 /PRNewswire/ -- Rokt, the leading ecommerce technology company using AI to make transactions more relevant to each shopper, today announced it has appointed Doug Rozen as Chief Marketing Officer. Rozen is a seasoned executive with nearly three decades of senior leadership experience at top global marketing companies, including Dentsu, Omnicom, Meredith and WPP.

With over 10 Fortune 500 customers, Akool empowers iconic brands including Amazon, Coca Cola, and General Mills to deliver one-of-a kind immersive experiences - just in time for the holidays SANTA CLARA, Calif., Nov. 30, 2023 /PRNewswire/ -- Akool, the breakthrough Generative AI platform for personalized visual marketing and advertising, launched today setting an industry standard for AI-driven personalization in marketing and advertising. Designed for forward-thinking global brands and innovative marketing creators, Akool fosters brand loyalty, captivates audiences, and significantly increases return on investment (ROI) through immersive brand experiences.

Emily Rhodes joins the Appriss Retail team, while Heather Magaro and Melissa Trelfa earn new positions within the company IRVINE, Calif.--(BUSINESS WIRE)-- Appriss Retail, a leading provider of data and analytics solutions designed to reduce retail losses, decrease returns, and provide a more seamless consumer experience, today announced two internal promotions to the c-suite and a new vice president hire. Emily Rhodes has joined as Appriss Retail’s VP of marketing, while Heather Magaro and Melissa Trelfa have been promoted to chief financial officer and chief people officer, respectively.

Symbee, a leading provider of Amazon Connect Contact Center Solutions, is proud to announce the launch of Symbee Business Intelligence (BI) ORLANDO, FLOIRDA, UNITED STATES, November 29, 2023 / EINPresswire.com / -- Symbee, a leading provider of Amazon Connect Contact Center Solutions, is proud to announce the launch of Symbee Business Intelligence (BI). This innovative BI solution that is specifically designed for Amazon QuickSight and offers advanced Analytics, Insights and Business Intelligence capabilities for Amazon Connect as well as other AWS Customer Engagement Services.

Launch Marketing’s product launch services help exceed lead generation goals for B2B technology companies. AUSTIN, TEXAS, UNITED STATES, November 29, 2023 / EINPresswire.com / -- Launch Marketing, a provider of turn-key marketing services for business-to-business (B2B) technology-focused companies, successfully supports businesses navigating a new product launch.

HELSINKI, Nov. 29, 2023 /PRNewswire/ -- In the dynamic landscape of social media marketing, an innovative mobile app is set to redefine the game for small businesses. Hookle has announced the launch of its latest cutting-edge feature, smart image suggestions based on artificial intelligence and high-quality image stocks.

The company will now represent select Futuri products outside the United States. CLEVELAND, Nov. 29, 2023 /PRNewswire/ -- Futuri, the leader in AI-powered software solutions for the media industry, today announced the formation of a new partnership with RCS, the world's largest broadcast software company.

Las Vegas—November 28, 2023— At AWS re:Invent, Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN), today announced new generative AI capabilities in Amazon Connect, AWS’s cloud contact center that enables organizations of all sizes to deliver better customer experiences at lower cost. Powered by large language models (LLMs) and other foundation models (FMs) available through Amazon Bedrock, the latest Amazon Connect enhancements include new generative AI capabilities that expand on the service’s existing machine learning (ML) features to transform how companies provide customer service.