The Wire (Page 189)

Salesforce SAN FRANCISCO, CALIFORNIA, UNITED STATES, November 21, 2023 / EINPresswire.com / -- FlashIntel, a leader in sales enablement technology, proudly announces a significant update to the FlashInfo browser add-on. This enhancement further streamlines the integration with Salesforce and HubSpot, offering users an even more seamless experience directly within their CRM accounts.

PITTSBURGH, Nov. 20, 2023 /PRNewswire/ -- CivicScience, the leader in real-time consumer insights, today announced the release of a generative AI analytics assistant that uniquely solves trust issues surrounding this rapidly expanding technology, making it safe for use in critical business decisions. "GenAI is transforming how corporate leaders get value from data, and the guardrails we've created with our new Sage AI product will speed adoption of this exciting technology in better understanding consumer behavior and intent," said CivicScience founder and CEO John Dick, adding that the company also has included similar safety measures in other AI products. Large language models (LLMs), which underpin systems such as OpenAI's ChatGPT and Google's Bard, can often suffer from hallucinations, spouting credible fiction that is unreliable in situations where accuracy is paramount.

The additional services provide companies with a full-service digital marketing team experience. GILBERT, AZ, UNITED STATES, November 20, 2023 / EINPresswire.com / -- Cadence SEO, a leading digital marketing agency specializing in search engine optimization and online marketing strategies, is excited to announce they are expanding services to give clients a “one-stop shop” experience for implementing the most powerful digital marketing strategies possible.

New CMO joins Sitecore as company experiences robust growth following extensive investment in fully-composable, digital content and commerce offerings SAN FRANCISCO, Nov. 20, 2023 /PRNewswire/ -- Sitecore ®, a global leader in digital experience management software, has named Kathie Johnson its new chief marketing officer (CMO), effective immediately. Johnson will lead Sitecore's marketing function based out of the firm's San Francisco headquarters.

Data-agnostic startup is an all-in-one enrichment & activation platform, helping B2B SaaS GTM teams doubling productivity and growth NEW YORK, Nov. 20, 2023 /PRNewswire/ -- Scalestack, the AI-powered all-in-one data enrichment, prioritization & activation platform for RevOps, has raised $1MM in their first round. Investors include Ripple Ventures, Forum Ventures, Flyer One Ventures, Founders Network Fund, and others.

FRANKLIN PARK, Ill., Nov. 17, 2023 /PRNewswire/ -- November 16, 2023, Moss Inc, a leading producer of premium graphics, complex structures and custom installations for brand experiences, has announced the acquisition of MacroArt in the UK. Terms of the transaction were not disclosed.

NEW YORK, Nov. 16, 2023 /PRNewswire/ -- Rokt, the leading ecommerce technology company using machine learning and AI to make transactions more relevant to each shopper, today announced its partnership with Afterpay, one of the global leaders in "Buy Now, Pay Later" payment. The partnership enables Afterpay to offer its ecommerce shoppers highly relevant offers at checkout, which creates a more relevant and engaging shopping experience while driving new revenue and deepening customer lifetime value.

Celebrated brands implement Bolt's checkout technology Recognizing more shoppers, streamlining checkout, and building long-term relationships with their customers SAN FRANCISCO, Nov. 16, 2023 /PRNewswire/ -- Bolt, a leading checkout technology company, today announced that it has launched with Saks OFF 5TH, Shinola, Filson, Lafayette 148, and Toys"R"Us to automatically recognize more shoppers, increase conversion, boost store account registrations—and most critically—drive repeat purchases and build meaningful, lifetime relationships with their customers. With the holiday shopping season fast approaching, these brands are adopting strategies to help maximize sales and future-proof their businesses.

HeadsUp will help Hightouch build a Customer 360 Toolkit for data-driven enterprises SAN FRANCISCO, Nov. 16, 2023 /PRNewswire/ -- Hightouch, the leading Data Activation company, announced today that it has acquired HeadsUp, the AI conversion engine for product-led growth. Hightouch will integrate the AI and ML-driven complex data models created by HeadsUp to build warehouse-native Customer 360 profiles into its Composable Customer Data Platform (CDP).

Data-driven audience company offers seamless access to more than 2,000 audiences BREWSTER, NY, UNITED STATES, November 16, 2023 / EINPresswire.com / -- Alliant, the leading data-driven audience company, today announced that it has partnered with StackAdapt, a premier platform for programmatic activations, to give advertisers seamless and efficient activation of all available Alliant audience segments within StackAdapt’s demand-side platform (DSP). Through this strategic partnership, StackAdapt’s advertiser clients can now activate more than 2,000 of Alliant’s syndicated U.S. audiences for privacy-compliant targeting across channels, with a specific focus on the retail, CPG, and travel verticals. “The very way that advertisers target and measure their campaigns is evolving at a rapid pace, and it’s critical that advertisers experience ease and accessibility when activating audiences to deliver campaign success,” said Matt Frattaroli, VP, Digital Platform & Agency Partnerships, Alliant. “At Alliant, we’ve built our audiences around offline data and PII-based deterministic identity that will endure after cookie deprecation.