The Wire (Page 214)

Native Integration for AI-Generated Product and Image Descriptions Speed Time to Market for Digital Assets Used Across Customer Channels NEW YORK--(BUSINESS WIRE)-- #AI -- Acquia, the digital experience leader, today announced new integrations between Acquia DAM and industry-leading generative AI solutions ChatGPT and Clarifai. These integrations enable creatives and marketers using the Acquia digital asset management (DAM) platform to accelerate time to market by creating on-brand, search engine optimized product descriptions and image alt text.

Studio allows non-technical users to harness the power of AI to create engaging customer experiences at scale while improving internal efficiency and reducing time-to-market SANTA CLARA, Calif.--(BUSINESS WIRE)-- #Cloud -- Cloudinary, the image and video platform that powers many of the world’s top brands, today announced a key enhancement to its enterprise DAM, Cloudinary Assets, with the addition of Studio, a powerful new feature that allows users to quickly adapt images and video with ease and at scale. Powered by AI, Studio users will benefit from more efficient media management workflows, improved collaboration, and faster time to market.

The ad industry’s leading verification provider launches turnkey MFA measurement and protection, and advances guidance on how to identify and categorize egregious MFA content NEW YORK--(BUSINESS WIRE)-- DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the expansion of its brand safety and suitability solution to enable advertisers to monitor and avoid MFA (“Made For Advertising”) sites. As part of this innovation, DV has advanced a clear definition of MFA, empowering advertisers to identify and address MFA-driven challenges effectively.

Partnership Builds on InMobi’s Sustainability Commitments to Science-Based Targets Initiative, Givsly, and AdTechCares SAN MATEO, Calif.--(BUSINESS WIRE)-- InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth, today announced its strategic partnership with Ad Net Zero, the climate action program with the mission to accelerate the decarbonization of the advertising industry. This collaboration underscores InMobi's resolute commitment to sustainability, aligning with Ad Net Zero's mission to revolutionize the advertising landscape through decarbonization initiatives spanning ad production, distribution, and publication.

Platform release 18.8 empowers customer service, marketing, sales, and social teams with new AI-powered enhancements and generative AI integrations now available to all customers. NEW YORK--(BUSINESS WIRE)-- $CXM #AI -- Sprinklr (NYSE: CXM), the unified customer experience management (Unified-CXM) platform for modern enterprises, today announced the company’s latest platform release (v. 18.8).

Adobe Firefly, Adobe’s family of creative generative AI models, is now commercially available Users can now choose to access Firefly through a standalone web application, Adobe Express and Adobe Creative Cloud applications like Photoshop and Illustrator Firefly for Enterprise offerings include brand-specific Firefly models, Express for Enterprise and Adobe GenStudio SAN JOSE, Calif.--( BUSINESS WIRE)--Today, Adobe (Nasdaq: ADBE) announced the launch of the new Firefly web application, a playground for exploring AI-assisted creative expression. After a successful six-month beta, Firefly-powered capabilities are now deeply integrated into creative workflows across Adobe Creative Cloud, Adobe Express and Adobe Experience Cloud and available for commercial use.

Based on a study of thousands of premiere RainFocus events, the Event KPI Periodic Table highlights over 150 opportunities to prove event success this season LEHI, Utah, Sept. 13, 2023 /PRNewswire/ -- RainFocus™, provider of the next-generation event marketing platform, today unveiled the Event KPI Periodic Table, a new industry resource for events teams to explore ways to measure event growth, customer behaviors, and overall business impact. The comprehensive set of 154 metrics in the table spans every stage of the event lifecycle across five categories: audience acquisition, event engagement, financial performance, sponsorship performance, and program optimization.

Integration harnesses the power of intent data for tailored website experiences SAN FRANCISCO, Sept. 13, 2023 /PRNewswire/ -- Intellimize, the leading AI experience optimization platform, and 6sense, the leading platform to revolutionize the way B2B organizations create, manage and convert pipeline to revenue, today announced a new integration for mutual customers with the aim of providing marketers with the tools to create personalized experiences for their website visitors. Through the integration of 6sense attributes, customers of both Intellimize and 6sense platforms are now able to create custom audiences with account-demographic, account-level, and intent and firmographic data from website visitors.

Silicon Connector lets you access the Box Content Cloud from Adobe InDesign. Silicon Connector for Box v. 3.0 connects Adobe InDesign, Photoshop and Illustrator to the Box Content Cloud as never before.

With new benchmarks incorporated into brand lift reports, marketers can see how their influencer programs compare to others and uncover opportunities for improvement DENVER, Sept. 13, 2023 /PRNewswire/ -- Group RFZ, a leading digital measurement firm that specializes in assessing the impact of influencer marketing, has launched a new set of benchmarks to measure the performance of TikTok influencer campaigns. The new benchmarks, which are now incorporated into Group RFZ's brand lift study reports and complement its recently released set of Instagram benchmarks, give marketers a competitive lens through which to gauge the success of their campaigns by measuring them against channel-wide norms.