The Wire (Page 219)

Stay up to date in the world of customer experience, support, design, marketing, contact centers, and data management with 'The Wire' on CMSWire. We pull together the latest press releases, providing a one-stop hub for professionals seeking to elevate their strategies and stay on the pulse of cutting-edge trends, product releases, acquisitions, funding and more. Whether you're looking to transform customer interactions, optimize marketing campaigns, or make data-driven decisions, 'The Wire' connects you to the information you need.
Press Release
Digital Marketing
Silicon Publishing connects Adobe InDesign to the Box Content Cloud
Sep 13, 2023
Silicon Connector lets you access the Box Content Cloud from Adobe InDesign. Silicon Connector for Box v. 3.0 connects Adobe InDesign, Photoshop and Illustrator to the Box Content Cloud as never before.
Press Release
Digital Marketing
Group RFZ Uplevels Influencer Marketing Measurement with New TikTok Benchmarks
Sep 13, 2023
With new benchmarks incorporated into brand lift reports, marketers can see how their influencer programs compare to others and uncover opportunities for improvement DENVER, Sept. 13, 2023 /PRNewswire/ -- Group RFZ, a leading digital measurement firm that specializes in assessing the impact of influencer marketing, has launched a new set of benchmarks to measure the performance of TikTok influencer campaigns. The new benchmarks, which are now incorporated into Group RFZ's brand lift study reports and complement its recently released set of Instagram benchmarks, give marketers a competitive lens through which to gauge the success of their campaigns by measuring them against channel-wide norms.
Press Release
Digital Marketing
Prince Marketing Group & Mawer Capital Announce New Partnership, Creating a One-Stop Shop for Companies and Brands Hiring Celebrities
Sep 13, 2023
LOS ANGELES, Sept. 13, 2023 /PRNewswire/ -- Prince Marketing Group, one of the most prominent marketing agencies in the world will partner with one of the best known and successful names in the business influencer, marketing and social media space, Rudy Mawer of Mawer Capital. Prince Marketing Group & Mawer Capital Announce New Partnership, creating one-stop shop for companies hiring celebrities For nearly 30 years, Prince Marketing Group has been the marketing agency for many of the most iconic athletes and celebrities of all time. "Darren's a Legend in the industry as an agent with a 30 year track record representing some of the biggest stars of our time.
Press Release
Digital Marketing
1631 Digital Launches 1631 Direct - A Full-Service Direct Marketing Division
Sep 13, 2023
Brian Morman-1631 Digital 1631 Digital, a leading player in the digital advertising landscape, is thrilled to announce the launch of its newest division, 1631 Direct. 1631 Direct represents a significant milestone for our company. In today’s fast-paced and ever-evolving marketing landscape, direct and personalized communication is key to success” — Joe Corbe--CEO BALTIMORE, MD, UNITED STATES, September 13, 2023/ EINPresswire.com / -- 1631 Digital, a leading player in the digital advertising landscape, is thrilled to announce the launch of its newest division, 1631 Direct.
Press Release
Customer Experience
Salesforce Launches Next Generation of Einstein, Bringing a Conversational AI Assistant to Every CRM Application and Customer Experience
Sep 12, 2023
SAN FRANCISCO--( BUSINESS WIRE)--Salesforce (NYSE: CRM) today introduced the next generation of Einstein, its AI technology. Einstein now includes: “With Einstein Copilot and Data Cloud we’re making it easy to create powerful AI assistants and infuse trusted AI into the flow of work across every job, business, and industry.
Press Release
Digital Marketing
PR Newswire's Strategic Partnership with AKA Enhances Suite of Services
Sep 12, 2023
Partnership provides AKA clients with exclusive access to PR Newswire's Content Services and Distribution Suite and Further Extends PR Newswire Team and Capabilities CHICAGO, Sept. 12, 2023 /PRNewswire/ -- PR Newswire, a Cision company, is meeting the demand for premium marketing communications services through a strategic partnership with AKA Partners, LLC, a public relations and video-first marketing communications industry leader with 25 years of experience working with Fortune 500 brands. This strategic partnership will provide AKA clients with exclusive value-added access to PR Newswire's full suite of public relations and content distribution networks.
Press Release
Digital Marketing
New AI-Powered, Automated CRM-Based Digital Marketing Platform Launched From Delta Media
Sep 12, 2023
Delta Media's new “made for mobile” DeltaNET 7 all-in-one digital marketing platform leverages artificial intelligence and automation with unmatched brokerage and user-level customization. Michael Minard, CEO and owner of Delta Media Group The new Delta Media “made for mobile” all-in-one marketing platform leverages AI and automation, delivering unmatched brokerage and user-level customization.
Press Release
Contact Center
Zenarate Reports Continued Rapid Growth with AI Simulation Training Despite Tech Headwinds and Appoints Dan Mitzner as New Chief Marketing Officer
Sep 12, 2023
Zenarate leads the learning transformation to develop top-performing contact center agents PALO ALTO, Calif. and DENVER, Sept. 12, 2023 /PRNewswire/ -- Zenarate, the leading AI Simulation Training solution for customer-facing agents, today announced strong customer growth despite the headwinds experienced by many tech companies. On the heels of a $15M funding round led by Boston-based Volition Capital, Zenarate's AI Simulation Training solution has delivered over 20 million training simulations in 15 languages, transforming how contact center agents learn and perform.
Press Release
Customer Experience
Priority Software Expands Retail Management Solutions Portfolio With Strategic Acquisition of Retailsoft
Sep 12, 2023
TEL AVIV, Israel, Sept. 12, 2023 /PRNewswire/ -- Priority Software has announced the acquisition of Retailsoft, a leading developer of innovative technology solutions that optimize retail business efficiency and enhance revenue growth. By incorporating Retailsoft's solutions, Priority will broaden its retail management offerings, delivering significant value to retailers.
Press Release
Digital Marketing
Fastbase Inc. Ventures Into Artificial Intelligence to Elevate Its Data-Driven Marketing Solutions
Sep 12, 2023
NEW YORK, Sept. 12, 2023 /PRNewswire/ -- Fastbase Inc. (OTC: FBSE), a pioneer in data-driven marketing solutions, is thrilled to announce its foray into the Artificial Intelligence (AI) space. Fastbase is now planning to integrate AI capabilities into its existing online IT-services portfolio.