The Wire (Page 221)

ATLANTA, Sep. 7, 2023 - Today, Intuit Mailchimp (Nasdaq: INTU), the #1 email marketing and automation platform*, announces the launch of a new global brand and product campaign: ‘Turn Clustomers Into Customers’—all crafted by our in-house agency Wink Creative (named Ad Age’s 2023 In-House Agency of the Year), with help from our friends at Pretty Bird, powerhouse director, Calmatic, and Breakfast for Dinner. “We are in a unique position to be a marketing company marketing to marketers. So when research revealed that our advanced marketing customers’ biggest pain point was figuring out better ways to personalize at scale to make the most out of their web of customers, we instantly wanted to visualize that problem in a fun and simple way that marketers could identify with.

MANHATTAN, N.Y., Sept. 7, 2023 /PRNewswire/ -- In today's fast-paced marketing landscape, AI technologies have become indispensable, reshaping the way businesses approach sales and marketing. Among these innovations, AI-driven Account-Based Marketing (ABM) is emerging as a game-changer.

Website Development Service Hyper Effects has cemented its reputation as an industry leader through its unwavering dedication to building lasting client relationships. BREMERTON, WASHINGTON, UNITED STATES, September 7, 2023/ EINPresswire.com / -- Hyper Effects, a pioneering force in the website design industry, proudly unveils its latest achievement: the integration of state-of-the-art AI technology into its website and app development processes.

SUNRISE, Fla. & PHILADELPHIA--(BUSINESS WIRE)--SproutLoud, a leader in distributed marketing technology, and InnerView Group, a strategic marketing consultancy, announced a new collaborative partnership to improve brand-to-local marketing for enterprise companies and the channel partner networks of local businesses that sell their products and services. Both InnerView Group and SproutLoud specialize in serving industries with complex distribution channels, such as manufacturing, home services and consumer products, insurance and finance, health and medical, travel and hospitality, retail and franchise, and distributors.

The company, born out of strategic partnerships with leading full-service agencies, will disrupt the marketing services industry by combining agile strategy and innovative technology to deliver measurable impact across today’s complex media landscape DALLAS & BURLINGTON, Mass.--(BUSINESS WIRE)-- Trinity Hunt Partners (THP), a Dallas-based growth-oriented private equity firm, announced today the official launch of Agital, its digital marketing services agency. After completing four big-ticket partnerships in the past two years, Agital takes its brand to the marketplace with its insights-driven approach, backed by powerful technology.

Integration Allows ZoomInfo’s MarketingOS Customers to Expand Ad Reach, Scale Domestic Audiences, and Deliver Ads Internationally VANCOUVER, Wash.--(BUSINESS WIRE)-- ZoomInfo (NASDAQ: ZI), the go-to-market platform to find, acquire, and grow customers, today announced a strategic integration with global advertising technology leader The Trade Desk. Leveraging The Trade Desk’s industry-leading platform, ZoomInfo has expanded its omnichannel ad network to access more premium publishers and deliver display, video, and audio ads internationally for the first time.

Sprinklr AI+ helps enterprises empower customer-facing teams with the generative AI tools of their choice and the highest levels of governance, security, and data privacy. NEW YORK--(BUSINESS WIRE)-- $CXM #AI -- Sprinklr (NYSE: CXM), the unified customer experience management (Unified-CXM) platform for modern enterprises today announced the integration of the Sprinklr AI+ platform with Google Cloud's Vertex AI for unified customer experience management.

LONDON and NEW YORK, Sept. 5, 2023 /PRNewswire/ -- PolyAI, a global leader in conversational artificial intelligence (AI), today announced its Customer-Led Voice Assistant is now available on the Genesys AppFoundry™, a marketplace of solutions offering a curated selection of applications and integrations that elevate customer and employee experiences. To learn more about the specific features and benefits of PolyAI 's customer-led voice assistant visit our AppFoundry listing HERE PolyAI makes it easy for Genesys customers to launch voice assistants built on the latest Generative AI and Large Language Model technologies to accelerate their digital transformation.

INBOUND 2023 (Photo: Business Wire) September 06, 2023 10:30 AM Eastern Daylight Time BOSTON--( BUSINESS WIRE)--At INBOUND 2023, HubSpot, the customer platform for scaling businesses, today announced the launch of HubSpot AI, its portfolio of AI-powered features for marketing, sales, and service teams, as well as the relaunch of Sales Hub, the sales solution for modern sales teams. “It’s our job at HubSpot to help growing businesses take advantage of new technology without any of the burden” Tweet this "We are experiencing a transformative shift with generative AI. Customer expectations are changing, and businesses now have the opportunity to leverage AI to drive customer connection at scale," said Yamini Rangan, CEO of HubSpot. "HubSpot has been thinking deeply about these changes and iterating quickly to help our customers thrive in the age of intelligence.

Now Companies Can Leverage AI to Generate More Revenue by Increasing Productivity by Up to 33% September 6, 2023 - Otter.ai today unveiled OtterPilot TM for Sales, an AI sales assistant that will transform how sales teams operate and help them close more deals and generate more revenue more efficiently. Recent data shows sales reps spend most of their time on tedious, non-selling activities like note-taking and data entry in CRMs.