The Wire (Page 224)

Cassie, the consent and preference management platform serving Fortune 500 companies globally, this week debuted new Progressive Profiling and Identity Service features to its Cookie Solution product. The features introduce capabilities that empower marketers to create bespoke, personalized customer experiences built upon anonymous, reliable first-party data, making Cassie's Cookie Solution a more advanced alternative to traditional cookie banners.

Sendbird, the global in-app conversations platform powering over 300 million monthly active users across 4,000 apps, today announced the launch of its SmartAssistant, a first-of-its-kind, conversational AI solution for marketing, commerce, and customer service. SmartAssistant is a highly flexible AI chatbot for apps that provides high-quality responses to user queries.

SupportLogic, the world's first Support Experience (SX™) management platform, today unveiled its 2023 product direction roadmap at the SX Live conference as it begins to roll out generative AI-powered features designed to further elevate and empower customer support teams and other customer-facing functions within the organization. SupportLogic SX Next Gen-AI Support Experience Platform With the rapid emergence of generative AI technology, businesses are experiencing an unprecedented acceleration in the velocity of change.

Sales strategist and entrepreneur, Ryan Pereus, is thrilled to announce the forthcoming release of his groundbreaking new book, "Trust Call". Set for a July 18, 2023 release, "Trust Call" redefines the narrative surrounding cold calling, introducing a potent, trust-centric method to the world of sales.

Hyper Effects, a leading digital marketing agency, is pleased to announce the launch of its comprehensive SEO Guide for Kingston city businesses. The guide provides valuable insights into search engine optimization (SEO), empowering local businesses to boost their online visibility and drive growth in the Kingston market.

UserTesting, a leader in experience research and insights, today announced a joint integration with Contentsquare, a global leader in digital experience analytics. This partnership empowers organizations to unlock more customer experience insights across digital properties, enabling them to more effectively transform and customize digital experiences for their target audiences.

Dale Ventures, a global venture capital and investment holding group headquartered in Dubai, has acquired Arcadier Pte Ltd, a prominent Singaporean company and one of the world's leading e-commerce platforms for online marketplaces. This significant acquisition highlights Dale Ventures' ongoing dedication to fostering technological solutions that have a substantial global impact.

MarketingGetClients.com, a leading provider of tailored marketing services, is pleased to announce its comprehensive suite of solutions designed to help small business owners and representatives effectively attract and acquire new clients. With a commitment to delivering customized strategies and guaranteed results, MarketingGetClients is revolutionizing the marketing landscape for entrepreneurs seeking sustainable growth.

Erica, the most advanced and first widely available virtual financial assistant, has surpassed 1.5 billion interactions with Bank of America clients. Since launching in June 2018, more than 37 million clients have engaged Erica to help manage their financial needs. "Erica's controlled AI has become a primary gateway to personalization, and it continues to evolve with our clients' financial needs," said David Tyrie, Chief Digital Officer and Chief Marketing Officer at Bank of America. "It took four years to reach the first billion interactions, but client engagement with Erica is accelerating, and it will easily exceed 2 billion within a few months.

Simplr, a bot-first CX outsourcing solution that offers automation and human agents, and Solo Stove, designers of beautiful, easy-to-use fire pits and camp stoves, today announced the launch of the first chatbot in the outdoor recreation space that is powered by generative AI. The result for Solo Stove customers will be first-rate support experiences across both simple and complex customer service inquiries.