The Wire (Page 52)

Create on-brand content in minutes, including email templates, social posts, and landing pages Bring creative ideas to life with Canva’s Magic Studio AI tools, and then add designs to campaigns without leaving HubSpot Collaborate seamlessly with your team to comment, share, and iterate on designs in one unified platform In today's attention economy, creativity is a competitive advantage. But as marketers invest more in brand marketing and visual platforms, like YouTube, Instagram, and TikTok, small and medium-sized businesses are struggling to stand out with limited resources.* Today, HubSpot and Canva are changing redesigning the game with a partnership that brings Canva's complete design experience and Magic Studio AI tools directly into HubSpot's customer platform.

Led by Sapphire Ventures, funding will accelerate adoption of the company's AI Decisioning product for customers such as PetSmart, WHOOP, and Accor Hotels SAN FRANCISCO, Feb. 18, 2025 /PRNewswire/ -- Hightouch, the leading data and AI platform for marketing and personalization, today announced that it has raised an $80 million Series C at a valuation of $1.2 billion. The round was led by Rajeev Dham at Sapphire Ventures, with participation from NVC, ICONIQ Growth, Amplify Partners, Bain Capital Ventures, and Y Combinator.

Enhancing Marketing-as-a-Service Leadership and Streamlining Go-to-Market Efficiency MALVERN, Pa., Feb. 18, 2025 (GLOBE NEWSWIRE) -- 2X, a leading provider of marketing as a service (MaaS), today announced a strategic partnership with Copy.ai, the enterprise-grade AI platform that optimizes sales and marketing workflows. By combining 2X’s global managed services model with Copy.ai’s cutting-edge AI capabilities, this partnership offers a subscription-based alternative to traditional in-house labor or high agency fees—enabling businesses to achieve scalable marketing impact with measurable ROI.

Sprout Social Influencer Marketing revolutionizes how brands discover, activate and scale influencer partnerships CHICAGO, Feb. 13, 2025 (GLOBE NEWSWIRE) -- Today, Sprout Social (Nasdaq: SPT), announced the launch of its rebranded influencer marketing platform, Sprout Social Influencer Marketing (formerly Tagger Media). Almost half of all consumers make at least one purchase a month because of influencer posts and 8 in 10 marketers report that influencer content provides stronger conversions, underscoring the crucial role influencer marketing plays in the buying journey.

SAN FRANCISCO, Feb. 13, 2025 /PRNewswire/ -- Tofu, the unified AI platform for B2B marketing teams, today announced it has raised $12 million in Series A funding. The investment was led by SignalFire, with participation from HubSpot Ventures, Tau Ventures, Correlation Ventures, Alumni Ventures, SH Fund, Riverside Ventures, Eudemian Ventures, and Han Bridge Capital, alongside a notable group of angel investors.

Post-sale Solution for Retailers Combines Multiple 8x8 Platform Capabilities to Minimize Returns and Increase Customer Satisfaction CAMPBELL, Calif.--( BUSINESS WIRE)-- 8x8, Inc. (NASDAQ: EGHT), the industry's most integrated Platform for CX that combines Contact Center, Unified Communication, and CPaaS APIs, today announced the 8x8 Aftersale Assist ™ solution enabling retailers to reduce returns, improve customer experiences, and drive revenue growth. Combining 8x8 Platform for CX components from 8x8 Contact Center, 8x8 CPaaS, and 8x8 Work, the new solution is specifically tailored to address the specific needs of retailers by cutting down on operational costs, deflecting unnecessary returns, and building and enhancing customer loyalty and experiences.

By embedding CRM functionality into the new Microsoft Outlook, Avid CRM allows businesses to create an all-in-one tool that combines communication, organization, and relationship management in a single platform. BELLEVUE, Wash., Feb. 13, 2025 /PRNewswire-PRWeb/ -- Today marks a major milestone in CRM innovation with the launch of Avid CRM, a cutting-edge platform that integrates seamlessly into Microsoft Outlook, including Outlook Classic, the New Outlook, Outlook Web App, and on browsers, tablets, Macs, iPhones, and Android devices.

Now in its second year, the event for customer-obsessed product teams, hosted by Dovetail, will feature industry leaders from Microsoft AI, Atlassian, OpenAI, and more as they discuss the latest trends in product, design, research, customer experience, and explore how the best teams harness the power of customer insights to fuel innovation. SAN FRANCISCO--( BUSINESS WIRE)-- Dovetail, the leading AI-first customer insights hub, today announced the return of industry-leading summit, Insight Out, its flagship conference, on April 23-24, 2025.

The round was led by Smedvig Ventures, with investment from Expon Capital and Motier Ventures as well as business angels With the funding, MarketLeap will ramp up AI-driven automation in the platform, double down on US expansion and expand its team The raise comes after 340% YoY growth in customer numbers FEBRUARY 12, 2025: MarketLeap, the first fully integrated AI-driven platform to simplify and scale D2C ecommerce, today announced an $8 million Series A funding round led by Smedvig Ventures, with participation from Expon Capital, Motier Ventures and prominent business angels including former executives from Amazon, SoftBank, and Unilever. This capital injection will allow the company to accelerate platform development and invest in top talent to support its rapid growth trajectory.

New Firefly plan offerings unlock full power of the new Firefly app — the most comprehensive destination to generate images, vectors and now videos with unmatched creative control and direct integration with Adobe Creative Cloud apps to seamlessly move from ideation to production Adobe Firefly Video Model, available in public beta, is the only generative AI video model that is IP-friendly and commercially safe, so brands and creative professionals can use it confidently for production-ready content Leading brands and agencies including Deloitte Digital, dentsu, IBM, IPG Health, Mattel, PepsiCo/Gatorade, Stagwell and Tapestry are choosing Firefly as it provides the creative control needed to produce content at scale SAN JOSE, Calif. – February 12, 2025 – Today Adobe (Nasdaq: ADBE) released the new Firefly application, the most comprehensive destination to generate images, vectors and now videos with the Firefly Video Model in public beta. The Firefly app is the all-in-one professional destination that inspires users to seamlessly ideate and create production quality work with unparalleled creative control, multi-modal workflows and integration with industry-leading Creative Cloud applications.