The Wire (Page 57)

New capabilities empower Marketing, CS, and CX teams to create and scale videos across the customer journey in the first unified solution of its kind NEW YORK--( BUSINESS WIRE)-- SundaySky, the premier AI-powered video platform built for the needs of modern enterprises, today announced the rollout of the next generation of its video platform, solidifying its position as the go-to business solution for video creation that’s AI-powered, data-driven, and creatively limitless. The latest update introduces cutting-edge AI avatars, in-app screen recording, and advanced AI media generation capabilities to deliver a comprehensive suite of video tools for marketers, customer experience professionals, customer success teams, and product managers in a single, unified platform. “SundaySky has been a home run for us” “Video is not just a tool—it's a core resource for how businesses engage customers and grow,” said Marc Zionts, CEO of SundaySky. “Still, the average SundaySky customer uses three or more video tools as part of their workflow.

January 22, 2024 – By Kareem Amin -- Clay has raised $40M in pre-emptive Series B expansion funding at a $1.25B valuation, following 6x growth in 2024. Over 5,000 customers—including OpenAI, Canva, Anthropic, Ramp, and Rippling—use Clay's GTM development environment to power everything from CRM enrichment to highly targeted outreach campaigns.

The new US administration has revoked the previous Executive Order on AI. The shift impacts the approaches and uses of AI by marketers and businesses.

Company’s first brand campaign highlights how marketers unlock endless possibilities with Zeta NEW YORK--( BUSINESS WIRE)-- Zeta Global (NYSE: ZETA), the AI marketing cloud, today unveiled its first official brand campaign, “Achieve the Impossible™.” The campaign reimagines what’s possible for marketers, inspiring them to embrace AI, push boundaries and achieve their biggest ambitions. Leveraging Zeta’s AI-powered marketing solutions, marketers can deliver hyper-personalization, launch seamless omni-channel experiences, drive predictable ROI, and accelerate business growth.

Leveraging Enterprise-Grade Frameworks and Tools to Empower Start-Ups, Founder-Led, and Venture-Backed Businesses MALVERN, Pa., Jan. 21, 2025 (GLOBE NEWSWIRE) -- 2X, the leader in marketing as a service (MaaS), today announced a strategic investment in Get Levrg, a subscription-based service provider delivering tailored go-to-market (GTM) solutions for start-ups, founder-led, and venture-backed businesses. This investment extends 2X’s proven enterprise frameworks and tools to smaller organizations, enabling them to achieve scalable growth and operational efficiency.

95% of consumers would be more likely to trust a business with a lot of online reviews; 92% look at photos while reading reviews, Chatmeter research found SAN DIEGO, Jan. 21, 2025 (GLOBE NEWSWIRE) -- Chatmeter, the leader in multi-location customer intelligence, today introduced new capabilities to its all-in-one reputation management platform, Pulse Ai. Pulse Ai: Signals can now analyze photos in reviews and surface photos relevant to customer feedback trends–an industry first.

OTTAWA, ON, Jan. 20, 2025 /PRNewswire/ - As the lines between digital and physical retail continue to blur, ShopLiftr 's cutting-edge digital advertising platform is leading the charge in transforming how brands and retailers engage with consumers through its phygital approach. This transformation comes at a crucial time, as digital advertising is projected to account for 82.8% of total ad spending by 2026, with retail commanding 27.5% of that spend.

Creating an Unparalleled Offering to Unlock Value Across Ecommerce, Advertising and Customer Engagement with World-Class Controls to Protect First-Party Data NEW YORK, Jan. 16, 2025 /PRNewswire/ -- Rokt, the global leader in ecommerce unlocking real-time relevancy in the moment that matters most, today announced a US$300 million investment in mParticle, a leading customer data platform (CDP), to create an unparalleled offering to unlock real-time relevance across ecommerce, advertising and customer experience. This partnership combines Rokt's expertise in bringing relevance to ecommerce transaction moments with mParticle's real-time CDP, enabling businesses to unleash the potential of their customer data.

Marketers will be able to measure and optimise the effectiveness of their creative at scale using marketing mix modelling (MMM) through a new global partnership between MASS Analytics, a leading provider of MMM solutions, and creative effectiveness platform DAIVID. ExchangeWire PressBox – Jan. 16, 2025 in News -- The deal will allow brands and agencies to maximise both the impact of their media and creative investments by integrating AI-powered creative performance insights, including emotional impact, attention, and various brand metrics, into their marketing models.

Accomplished revenue executive to drive scalability and customer experience as Typeform pursues next wave of growth SAN FRANCISCO, Jan. 16, 2025 /PRNewswire/ -- Typeform, the intuitive form builder and conversational data collection platform, today announced the appointment of Bryce Winkelman as its Chief Revenue Officer. Winkelman will lead Typeform's go-to-market (GTM) functions, including marketing, sales, partnerships, revenue operations, and customer success, to elevate customer experience and drive efficient revenue growth.