The Wire (Page 75)

Groundbreaking Capability Removes the Mystery of Paid Placement ROI, Creating New Growth Opportunities for Marketers NEW YORK--( BUSINESS WIRE)--PartnerCentric, a leader in performance marketing, unveils Placement Success Analyzer, a cutting-edge feature within the FUSE product suite that enables enhanced transparency and actionable insights on paid placements. With the rise of content and influencer marketing, this capability ensures marketers can optimize paid and flat-fee media strategies alongside traditional commission-based models in the evolving affiliate landscape.

Strategic collaboration equips Business Process Outsourcing (BPO) providers with Callvu’s Digital Micro Apps, which are built for modern call-centers. SAN FRANCISCO, CA, UNITED STATES, October 16, 2024 / EINPresswire.com / -- Callvu, a pioneer in digital customer engagement and workflow automation, is proud to announce its strategic partnership with ArenaCX, the premier marketplace for customer service outsourcing.

Scale experimentation and improve conversion with clicks, not code SAN FRANCISCO--( BUSINESS WIRE)-- Amplitude (Nasdaq: AMPL), a leading digital analytics platform, today announced Web Experimentation – a new product that makes it easy for product managers, marketers, and growth leaders to A/B test and personalize web experiences. With visual editing and point-and-click interaction, Web Experimentation reduces the need for engineering support and accelerates testing.

Expanding v0’s offering for fast-moving teams and organizations with strict security requirements. October 15, 2024 -- Last October v0 was introduced —a generative user interface system powered by natural language and AI.

Acquires workforce management company Surfboard; Longtime Board Member Jen Grant joins company as CMO SAN FRANCISCO--( BUSINESS WIRE)-- Dialpad, the leading AI-powered communications intelligence platform trusted by thousands of enterprises worldwide, today announced it has surpassed $300 million in annual recurring revenue (ARR), cementing the company’s leadership in revolutionizing customer communications by delivering purpose-built native AI capabilities to the entire customer journey. In addition to this milestone, the company announced significant developments that will continue to accelerate Dialpad into its next phase of enterprise expansion: the strategic acquisition of Surfboard, a workforce management company, the appointment of longtime board member Jen Grant as Chief Marketing Officer (CMO), and the addition of veteran Security leader Atit Shah as the company’s first Chief Security Officer (CSO).

The Treasure Data AI Framework introduces chat interfaces to Treasure Data CDP, democratizing access to trusted customer data New Generative AI capabilities reduce marketing campaign development from months to seconds with GenAI-powered data exploration, campaign activation, and 1:1 content generation LAS VEGAS, October 15, 2024 – Today at CDP World 2024, Treasure Data announced the launch of the Treasure Data AI Framework to introduce persona-based generative AI chat interfaces to Treasure Data Customer Data Platform (CDP). The AI Framework enables marketing and customer-centric teams to accelerate campaign ideation and activation with new AI applications from Treasure Data (AI Copilots and AI Email Studio) and build custom AI applications. “AI and customer data together drive productivity that unlocks revenue growth,” said Kaz Ohta, CEO and co-founder at Treasure Data. “For years we’ve helped customer-centric teams apply intelligence to customer data with predictive AI and machine learning.

October 15, 2024 -- With 81% of B2B ads failing to gain adequate attention or drive recall, B2B marketers need more compelling ways to connect and engage with their buying groups who are turning to video, events and expert voices for information. That’s why LinkedIn is continuing to invest in Live Events with new B2B marketing capabilities and adding more customization options in Accelerate, our AI campaign creation experience, including video ads and new campaign objectives.

Companies such as Amazon, Canva, Meta, Notion, and Mayo Clinic are saving over 38 hours a week with Dovetail's new products and features that fully automate data analysis and insight discovery across design research, product development, and every customer interaction. SAN FRANCISCO and SYDNEY, Oct. 15, 2024 /PRNewswire/ -- Dovetail, the leading customer insights hub, today announced that it has expanded its platform with Dovetail 3.0, a series of AI-first products and features that automatically turn scattered customer feedback into valuable insights.

Legacy Adobe, Sitecore, and Oracle customers can move to Contentstack at 50% of their currently contracted license fees. AUSTIN, Texas, Oct. 15, 2024 /PRNewswire/ -- Contentstack, the composable digital experience platform (DXP) and enterprise headless CMS leader, today announced its Retire the Legacy offer, designed to help enterprise brands address long-standing technical debt inherent in their marketing tech stacks.

October 15, 2024 – Lytics announces the Experience CDP or xCDP — a CDP designed to help companies simplify the complexity of personalization, so marketers can easily connect their customer data to real-time personalization across the customer journey – delivering exceptional customer engagement and experiences in the moment, everywhere and all the time. xCDP represents a transformation in the CDP category, moving beyond the limitations of earlier eras of CDPs, which have focused primarily on how customer data is collected and transformed (is that in the packaged CDP or in the warehouse) and where it is stored (in the packaged CDP data model and optimized real-time data store or in the warehouse). The fundamental challenge with these earlier approaches to CDP – the packaged CDP and composable CDP – is that both types of CDPs are both focused on solving the wrong problem – how is customer data is collected and processed and where it is stored.