The Wire (Page 78)

The SaaS unicorn welcomes a new CMO, CRO, and CSO to build on its go-to-market strategy and growth in the industry CHICAGO, Oct. 7, 2024 /PRNewswire/ -- Marketing automation platform ActiveCampaign announced it has added Amy Kilpatrick as its new Chief Marketing Officer, Carine Roman as its Chief Revenue Officer, and Shay Howe as its Chief Strategy Officer. These three roles will be instrumental in ActiveCampaign's mission to drive innovation, accelerate growth, and deliver unparalleled value to businesses, empowering them to create deeper, more meaningful customer relationships at scale.

Brno, CZ & Bedford, NH, October 7, 2024 — Kentico Partners from around the globe are gearing up for Kentico Partner Connections 2024, taking place on October 8-9 in Prague, followed by November 12-13 in Miami. This year’s event will highlight how Xperience by Kentico, a comprehensive and secure content management system with built-in digital marketing features, continues to transform the way businesses engage with their customers, showcasing nearly all the major features introduced over the past year and unveiling exciting innovations in AI-driven marketing technology.

Source, amplify, convert, and optimize shopper, creator and community-generated content and manage campaigns, all from one place. LAS VEGAS, Oct. 07, 2024 (GLOBE NEWSWIRE) -- At GroceryShop today, Bazaarvoice, the leading platform for full-funnel authentic user-generated content (UGC) and social commerce solutions, announces Bazaarvoice Vibe—a game-changing, comprehensive solution designed to source, amplify, convert, and optimize user and creator generated content across all channels, all from one place.

Kelly Anderson, President Sugar Marketing Sugar Marketing is set to revolutionize customer acquisition and retention strategies for businesses across the B2C space. We are focused on strategies that deliver real results—direct mail, which remains one of the highest-converting media, coupled with digital tools to increase response rates...” — Kelly Anderson THE WOODLANDS, TX, UNITED STATES, October 4, 2024 / EINPresswire.com / -- Sugar Marketing, a newly established fullservice direct and digital marketing agency, is excited to announce its official launch.

COTTAGE GROVE, Minn., Oct. 3, 2024 /PRNewswire/ -- TravelNet Solutions (TNS), provider of the Track portfolio of integrated software and marketing solutions for the hospitality industry, today announced the appointment of Wendy Glover as senior vice president of customer experience. Glover brings more than 24 years of experience with deep expertise in technology consulting, systems optimization, and property management system migrations. "Customer success and satisfaction has been the primary focus of my career to date," Glover said of her experience. "Helping the people of our industry realize their full potential and remove the roadblocks to achieving their business goals is deeply satisfying work.

Funding round led by Lightspeed Venture Partners will enable company to scale quickly to meet customer demand SAN MATEO, Calif., Oct. 3, 2024 /PRNewswire/ -- Today, Avarra, announced an $8 million seed round of funding and general availability of the industry's first fully interactive, AI-avatar based enterprise application. The first iteration of this game-changing application solves the intractable, decades-old problem of effectively training and ramping up sales professionals.

New data encourages grocers to enhance omnichannel experiences and address consumer pain points NEW YORK--( BUSINESS WIRE)-- VTEX (NYSE: VTEX), the composable and complete commerce platform for premier B2C and B2B brands and retailers, released new research on online grocery shopping and consumer preferences. According to the survey findings, of 1,000 U.S. consumers 18 years old and older, 69% of consumers purchase groceries online in some capacity, indicating a strong and growing preference for these services.

The AI SmartAgent and AI SmartOrder tools set a new gold standard for operational efficiency and customer experience in B2B commerce LOS ANGELES, Oct. 1, 2024 /PRNewswire/ -- OroCommerce introduces AI SmartAgent and AI SmartOrder, two powerful additions to the OroCommerce AI SmartSuite. These innovative tools are designed specifically for B2B commerce, streamlining interactions and automating order processing for both buyers and sellers.

Optimizely Personalization combines precision-targeting tools, testing capabilities, and powerful analytics to make curating 1:1 digital experiences more seamless and effective LONDON, Oct. 1, 2024 /PRNewswire/ -- Optimizely, the leading digital experience platform (DXP) provider, today announced the launch of Optimizely Personalization at Opticon London, to address the market need for more sophisticated capabilities. The new offering, which will combine powerful features such as collaboration, contextual bandits, and edge delivery, meets marketers' growing demand for tools that create personalized, high-performing digital experiences for customers.

Ibexa, a leading provider of digital experience platforms (DXP), is capitalizing on its continued outperformance of the global DXP market by expanding its operations in North America. The springboard of this initiative is the recent hire of Matthew Filios as new US-based Vice President, North America for Ibexa.