Between this week's Tweet Jam and our featured articles, a lot of information and strategic insights were shared for anyone needing to start or update their Mobile strategy.

It was five years ago that the first iPhone was released and marketing hasn't been the same since. We heard about the challenges inherent in reaching the multiple device owning consumer, suggestions on how to enhance your website and your marketing strategies and after faithfully reading the 17 articles preceding, were told that we didn't want users to adopt SharePoint. Hey, wait a minute...

Now it's time to dust off those white shoes. Enjoy the holiday weekend!

Mobile Strategies

The Rise of Responsive Design or Why Today’s Most Popular Mobile Strategy is Doomed to Failure

Gabe Sumner (@gabesumner): In 2007, Steve Jobs took the stage and announced that Apple was poised to introduce a revolutionary phone and a breakthrough Internet communications device. The big reveal during this announcement was that these 2 products were actually 1 product and it was called the iPhone. This device would make the Internet and the web more accessible than ever.

However, for website administrators this new form factor also introduced numerous challenges.

5 Future Trends in Tablet App Development

Scott Mendenhall: There is no doubt that tablets are super popular — everyone from preschoolers to grandparents love their ease of use and portability. But when tablets first appeared in the marketplace, they were not expected to be used almost solely for entertainment.

Instead, they were expected to be widely adopted by businesspeople on the go. According to eMarketer, however, most tablet owners only use them at home. Naturally, this trend has informed the proliferation of apps that are geared towards our leisure time.

Key Mobility Factors for the Second Half of 2012

Dan Lewis (@dantheitman): As the divide between personal and work mobile devices erodes, let's take some time to explore some companies and ideas that may drive changes in the mobile world for the rest of 2012.

Creating Content for the Multiple Device Consumer

Kimberly McCabe (@kimberlymccabe): Marketers thought copywriting was complicated when creating content for traditional marketing mediums. Yes, okay it was. I remember my first "copywriting for radio" class and the complexities of getting a user to engage. This course was taught after years of research on radio advertising. Now the internet and the exponential growth of social media along with the onslaught of devices has made producing content even more complicated. And we don’t have years of research.

Don't Neglect Your Website

Web Experience: Beautiful Does Not Always Mean Usable

Gerry McGovern (@gerrymcgovern): It's good to make your website or application as beautiful as possible, but not at the expense of usefulness.

"Did you ever come across a product that looked beautiful but was awful to use? Or stumbled over something that was not nice to look at but did exactly what you wanted?" These questions are asked by Javier Bargas-Avila, a senior user experience researcher at YouTube.

Website Governance New Modeling Tool Puts You in Charge

Need to kick-start how you analyze and manage your website governance? A new modeling tool puts the power in your hands to process through your Web work and strategies.

The tool has its origins in the Website Governance Functional Model, introduced last Fall in my two CMSWire articles (see “Is Your Website Governance Functional?” and 6 Concepts for the Future of Website Governance, Including a New Functional Model”).

Methods to Reach Your Audience

Publish is Not Just a Button

Seth Gottlieb (@sggottlieb): The death of publishing has been heralded for years now as the means to circulate content became easier and more readily accessible with a computer or mobile device. While the argument could be made for the decline of the traditional publishing model, the discipline of delivering relevant content to the proper audience is thriving.

Clay Shirky is one my favorite writers on digital publishing. Whenever I run across one of his articles, I read it twice and I usually wind up agreeing with him even if I object at first. But one of the points that I have not come around on is when he says:

Publishing is not evolving. Publishing is going away. Because the word “publishing” means a cadre of professionals who are taking on the incredible difficulty and complexity and expense of making something public. That’s not a job anymore. That’s a button. There’s a button that says “publish,” and when you press it, it’s done."

The Secret to CRM Adoption: Putting the User First

Chris Bucholtz (@bucholtz): It wasn’t that long ago that salespeople feared that sales force automation (SFA) tools would result in the loss of their jobs. It sounds like a reasonable fear — automation in other areas resulted in fewer people doing the same amount of work.

The difference here is that businesses want more top-line revenue out of their sales teams — not just the same revenue at a lower labor cost. The challenge that sales managers had was convincing their sales people not to fear technology, but to embrace it.

The Calendar Disconnect

Steve Youngblood (@salestrakr): While apps exist to sync calendars across multiple devices, the equivalent solutions don't exist to integrate calendars with key enterprise tasks. Calendars are key in many applications, such as CRM and support and ticketing systems. Let's look into some of the technologies that exist and if they could provide the solutions needed.

Digital Asset Management: Are You a Rich Media Hoarder?

Edward Smith (@damgeek): Images, videos and documents, oh my!

When you’re in charge of managing a large collection of rich media files it’s easy to become a rich media hoarder. Since data storage is cheap, and image capturing devices and content creation apps are aplenty, many professionals find themselves rapidly amassing an unmanageable stockpile of files.

While swimming in a pile of rich media files like a cyber-Scrooge McDuck in a vault of digital assets may sound fun, maintaining control over a rich media hoard takes time, effort and a little planning.

Handling Your Information Assets

The Art of SharePoint Success: Transition – Why You Don’t Want Users to Adopt SharePoint

Symon Garfield (@symon_garfield): Let’s not beat around the bush. Why don’t you want users to adopt SharePoint?

For the same reason you don’t want them to adopt the .NET framework or the Windows Server system. It’s a base technology platform and people shouldn’t even notice that it’s there.

It’s the solutions that you build on top of the platform that you want them to adopt and this week I am going to explain how to make sure they do, and why a number of popular approaches fail.

SharePoint 2010: Enterprise Content Management for the Masses

Jennifer Mason (@jennifermason): This is the fourth article in this series “What Is This SharePoint Thing All About Anyway?” In this article we are going to be looking at the concept of SharePoint Enterprise Content Management (ECM).

I want to highlight for you some of the most common ECM features and work through some different ways that you can use them. My hope is that by reading this article you are able to identify some features that you aren’t currently using that could potentially help you work more efficiently within SharePoint.

4 Considerations for Migrating to Office 365 and SharePoint Online

Steven Pogrebivsky (@metavistech): The move to Office 365 — and SharePoint online — is getting more attractive every day. The functionality is there, the price is just about right, so why not? If you are considering a move to the cloud-based version of SharePoint, there are a few things you should consider in your migration planning.

Information Management: How Mature Are You?

Erik Hartman (@erikmhartman): Many organizations deal with information management issues every day. They have information management projects, tools, strategies and other means to manage their information. Some projects are successful, but many are not. Decision makers often have no idea where all these projects and tools are leading them to.

Review: SAA’s Managing Electronic Records in Archives & Special Collections #1272

Mimi Dionne (@cawprhyd):
The Society of American Archivists (SAA) offered its “Managing Electronic Records in Archives & Special Collections” workshop in Seattle May 10-11th in support of its Digital Archives Specialist [DAS] certificate.

The class, taught by Tim Pyatt and Seth Shaw, had three workshop goals:

  • Introduction to the basic elements of an electronic records program
  • Develop strategies for working with records creators
  • Understand open source tools available for ingest and management of electronic records.

EMC World

EMC’s Joe Tucci Says Documentum is Being Transformed for Today’s Customers #EMCWORLD

Virginia Backaitis: Every so often up pops a rumor that EMC is going to sell Documentum. It’s not usually because of something that EMC’s chief executive Joe Tucci says, but more about what he doesn’t say: namely the word Documentum, or the acronym IIG (Information Intelligence Group), the part of EMC which owns the well-known content management platform.

EMC Buys Syncplicity: Liberate the Data, Liberate the Users

Virginia Backaitis: Can an enterprise content management system promise to delight end-users and keep the company CEO out of jail at the same time?

It seems like a ridiculous question to ask until you consider the requirements for information governance and compliance that many companies have to adhere to. Once you take all of that in, you’re more likely to walk away with a headache than an answer.

EMC Documentum Reignited #EMCWORLD #MMTM12

Virginia Backaitis: If you think that Documentum has left its best days behind, there’s now reason to reconsider. Though the slumbering ECM industry giant might have been caught resting on its laurels for a wee bit too long, it has now come back to life with the passion and the energy of a newcomer who has something to prove.

Our Mobile Experience focus will end with a bang next week with many more articles exploring current strategies and the possible future for mobile technology.

For those of you in the US, enjoy the holiday!


Title Image courtesy of Niklas Hellerstedt  marc0047 via Creative Commons License 2.0 (Flickr).