Social media management gave way to community management which has given way to relationship management. It used to be that managing relationships was something your CRM did, but as social media becomes an integral part of business, you’ll need additional tools that can help cultivate your online followers and make important connections.

Give Your Twitter Feed Structure

Today,, a free service that makes it easy for businesses and professionals who use Twitter to build and nurture relationships in a business context, has come out of private beta and offers users the ability to turn the stream-oriented world of Twitter to a relationship-oriented dashboard.

We all know that not all Twitter users are created equal. Engagement from an influencer has the same visibility for you as a random mention, which makes it difficult to prioritize your social media efforts.

Additionally, tweets lack relationship context -- not many Twitter management tools can show how many times you engaged with this person in the past? What you talked about a month ago? or questions that user struggles with every day. solves these issues by bringing priority and context, that are inherent to real-world relationships, to Twitter. 


An example of the dashboard

By analyzing all your engagements, deducing relationship status and significance, prioritizing those that matter to you and providing rich context for each incoming engagement, makes the process of interacting with contacts on Twitter structured and business-focused, rather than a time suck that can easily distract.

Using Your Community to Build Better Relationships

With, users are able to focus on high-value members, such as top influencers who drive awareness, supporters who spread key messages, as well as most engaged members and potential leads. Users can also glean actionable insights that can help them build meaningful relationships by accessing a complete engagement history with each member and members’ most-used hashtags, among others. The goal is to help community managers and relationship managers work together so one can focus on relevant people, while the other can focus on their content.