ComScore, eXelate Help Qualify, Verify Online Data Segments

2 minute read
Marisa Peacock avatar

ComScore, eXelate Help Qualify, Verify Online Data Segments
Recently, we’ve seen a number of digital marketing intelligence vendors target audiences intentionally based on their behaviors. First Nielsen, then Bizo, now eXelate.

ComScore + eXelate = Audience Data Verification

EXelate, the engine that powers 20 billion real-time, privacy-compliant data connections each month for over 200 publishers and marketers reaching over 200 million unique users in the U.S., has partnered with comScore in an effort to qualify and verify actual data segments. Using comScore’s data verification process, eXelate’s demographic related data segments can be vetted and validated against comScore’s US panel.

Such collaboration is definitely elevating comScore’s presence among digital marketing intelligence providers. By allowing various companies to commission their services to test the accuracy of their data segments, comScore not only positions itself as a necessary and valid metric, it also helps companies like eXelate leverage the power of customer data to help marketers identify and evaluate the quality of their desired audience.

The Value of the Partnership

Targeting online customer behaviors through advertising is not only controversial, it can be expensive. Marketers want to ensure that their efforts are successful.By partnering with comScore, eXelate can provide advertisers with an assurance that the audience that they are trying to reach and the independently verified data they are using to reach them, are symbiotic.

Learning Opportunities

With eXelate Marketplace, rich targetingdata is captured on over 200 million users

eXelate will continue to work with comScore to validate additional segments across its data marketplace. Advertisers and agencies can have access to segments across eXelate’s data marketplace via any of its more than 50 integrated media partners.