Articles
Tag: online advertising
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Google Chrome's Ad Blocker: Friend or Foe of Online Advertising?
A week after Google introduced its new native Chrome ad blocker, it appears to be having an impact already
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How Google's Chrome Ad-Blocker Could Change Digital Advertising
Google is rolling out native ad-blocking in Chrome that will likely have larger implications for the advertising industry. We asked experts what to expect.
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Online Ads Still Annoying Consumers
The latest American Customer Satisfaction Index e-business report shows that advertising is weighing down customer satisfaction.
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Publicis Acquires Sapient for $3.7B, Vows Digital Dominance
Publicis Groupe acquired fellow global digital agency Sapient for $3.7 billion today. To put that into perspective, it's more than Oracle's acquisitions of Responsys and Eloqua — and more than Salesforce's purchase of ExactTarget. Publicis means business in the digital age.
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Move Over, Google AdWords?
Amazon may be trying to step on Google's online advertising toes. The online web shopping giant is producing software for placing ads online much like its long-time cyber nemesis does so well with Google Adwords, according to a report in the Wall Street Journal. What will they do? Replace
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TubeMogul, YuMe Could Benefit from Ad Budget Shifts
Last week’s successful IPO from Emeryville, Calif.-based TubeMogul, provider of a digital video ad platform, shined the spotlight back on other players in the sector, including Redwood City, Calif.-based competitor YuMe. Both companies are poised to benefit from major brands shifting more of their TV advertising spending to
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Google Joins Publishers, Marketers in Video Ad Marketplace
There's no denying the power of television advertising. Josh Jacobs, global CEO of Accuen and president of Platforms and Partnerships at the Omnicom Media Group, admitted this in a videoconference today with Google. Television offers "great story-telling," Jacobs told the Google customer advisory board audience today.
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Mail-In Rebates: Annoying Customers, One UPC Code at a Time
Hey Procter & Gamble, you can keep that $15 prepaid card you tricked me into earning by buying $50 worth of your products. I've never had much talent for jumping through hoops. And frankly, a lousy $15 is too little of an incentive to force me to learn now.
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6 in 10 Advertisers Can't Measure the Impact of Digital Video
Do you have the right tools to measure the impact of your video advertising campaign? If you answered no, then you're not alone. BrandAds surveyed more than 100 advertising professionals about the current state of digital video campaign measurement.
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ShareThrough Helps Brands Do Native Advertising; But Is It Smart Advertising?
Many brands have started to take a more integrated approach to advertising that involves combining social, content and brand promotion. This approach is referred to as native advertising and it’s when ads are camouflaged to match the website or social media feed they are placed on.
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Mediaspectrum Picks Up US$ 38.5m To Develop Multichannel Advertising, Content Platform
Mediaspectrum received an endorsement for its technology from SAP at the end of last year and today it adds a financial endorsement to the tune of US$ 38.5 million from Insight Venture Partners, which specializes in raising funds for technology companies.
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Improve Mobile Ad Impact with Responsive Design
The ResponsiveAds Responsive Design Format Marketing isn't just about creating a worthwhile customer experience through engagement and conversation, it’s also about how well an ad is received by its targeted audience.
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Facebook: A Marketer and Advertiser Paradise
For Facebook, a few changes can mean a lot especially if those changes relate to advertising and marketing. Most of the time, updates to Facebook are designed for the everyday user, such as the addition of the graph search, which just went public and the switch from the
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Microsoft Introduces Bing Ad Targeting in Windows 8.1 Smart Search
Even though the preview launch of Windows 8.1 happened last week, Microsoft has continued its update tend, as Bing Ads will be integrated into the Windows 8.1 Smart Search. A Little Less Privacy, a Little More Targeted Advertising Most of the time, advertisers tend to target ads at customers through
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