Articles
Tag: targeted advertising
-
Facebook Proposes Policy Changes Following Lawsuit
Facebook is asking for feedback on how member information should be used following a court settlement that is forcing the social network to change its Statement of Rights and Responsibilities and Data Use Policy. A Changed Policy, a More Knowledgeable Member In the court case which was resolved on Tuesday
Continue reading...
-
Facebook Settles Targeted Ads Lawsuit, Required to Pay Plaintiffs
It took a couple years, but those who filed a lawsuit against Facebook over information used in targeted advertising are seeing a small payday. Law and Order: The Social Network According to a report from Dan Levine, Facebook became the focus of a lawsuit in 2011 after five individuals sued
Continue reading...
-
Social Media Briefs: Hello Twitter Targeted Ads, Goodbye Alta Vista
Whether you celebrated Canada Day, the Fourth of July this week or were on a holiday or your own, you may have missed the following social media news. Tailored Tweets Twitter was a buzz with news this week. It started off with an announcement that the microblogger will be experimenting
Continue reading...
-
Yahoo Mail Classic to be Discontinued
The redesign of Yahoo continues as the company announced that Yahoo Classic Mail will be discontinued as of today. Classic is in the Past Yahoo has been going through a string of updates lately that started after CEO Marisa Mayer was hired in early 2012. The first of these
Continue reading...
-
LinkedIn Expands Advertising Options for Marketers with SlideShare Tools
Expanding on its customer engagement tools, LinkedIn introduced SlideShare Content Ads this week. The new tool is designed to let companies run marketing presentations that initially appear as a page display ad. A Presentation Disguised as an Ad It appears that LinkedIn, who bought SlideShare for US$ 119 million last May, is starting to monetize the presentation company’s technology.
Continue reading...
-
New Facebook Tool Targets Audiences in Both an Offline and Online Capacity
Facebook Studio, the social network ’s marketing creativity resource aims to improve how much impact an advertisement can have by offering online and offline targeting capabilities.
Continue reading...
-
Forget Demographic Targeting, the Future Belongs to Advocacy Engagement
It seems a little fitting to talk about the validity of demographic targeting the day after an election in which demography played a key role in deciding the outcome.
Continue reading...
-
Demandbase Launches Company Targeted Advertising, B2B Marketing Platform
When you think of targeted advertising, you may not always think about B2B marketing. However, for the folks at Demandbase, targeting advertising can be a B2B marketer's best tool. Which is why they’re launching Demandbase Company Targeted Advertising, an advertising solution for company targeting, which enables B2B advertisers
Continue reading...
-
Issuu Offers Online Publishers Access to Targeted Advertising
Issuu, the magazine, catalog and newspaper digital publishing platform has launched Issuu Adpages, a tool that gives publishers the power to leverage their networks by allowing users to quickly distribute original print materials as digital media presentations. Start a Campaign. Create an Ad. Track.
Continue reading...
-
ComScore, eXelate Help Qualify, Verify Online Data Segments
Recently, we’ve seen a number of digital marketing intelligence vendors target audiences intentionally based on their behaviors. First Nielsen, then Bizo, now eXelate. ComScore + eXelate = Audience Data Verification EXelate, the engine that powers 20 billion real-time, privacy-compliant data connections each month for over 200 publishers
Continue reading...
-
Bizo, ComScore Reveal Index to Showcase Consumer Analytics
Recently we talked about Nielsen’s new Online Campaign Ratings, slated to launch next week. Having secured exclusive access to Facebook’s user data, Nielsen’s news was bound to fire up the competition.
Continue reading...
-
Mobile Enterprise: Tired Eyes, Missing Phones, Mobile Advertising
The mobile enterprise is a little grumpy. Instead of telling us what is possible thanks to mobile innovation, many have taken to the streets telling us what isn’t possible. Mobile Advertising Isn't As Effective...Yet According to Samir Soriano, director of marketing at display ad retargeting platform maker ReTargeter, mobile advertising
Continue reading...
-
LinkedIn Testing Social Recommendation-Based Ad Formats
Business social site LinkedIn (news, site) reckons it can make more money with targeted advertising based on whom you follow, but will users follow the plot? Followers, Leaders LinkedIn's blog has been updated with news of an advertising format based on whom you follow and what you
Continue reading...
-
Lawsuit Targets Media Companies' Websites Over Online Advertising
What does a former attorney and Blackjack Tournament winner have in common with some of the most prestigious media outlets? According to Sheldon Goldberg, targeted online advertising. And that’s why he’s suing them. Bogus Patent or Legitimate Claim? Goldberg claims that he invented and patented targeted online advertising and now
Continue reading...
Displaying 1-14 of 15